Sr. Associate Brand Manager, Nature's RecipeTM

Food & Provisions Inc.; Lakeville (MN); Hybrid; USD 90.000 - 132.000; Vollzeit

Zusammenfassung

Post Consumer Brands is seeking a Senior Associate Brand Manager for the Nature's Recipe dog food portfolio in Lakeville, MN. You will lead segmentation, targeting, and positioning, and develop multi-year plans spanning product, price, place, and promotion.

This role offers a true classical brand marketing experience, partnering with Sales, Trade Marketing, and Integrated Marketing Communications to drive brand growth across channels and e-commerce. Hybrid in-office work is required.

Qualifikationen

• 3-5 years in marketing/brand management.
• Experience with syndicated data (Nielsen or similar).
• Experience with demand forecasting and annual planning.
• Knowledge of the 4 Ps: product, price, place and promotion.
• Strong written and verbal communication skills.

Aufgaben

• Provide consumer, category and competitive insights to shape selling propositions.
• Deliver in-depth analyses of sales trends to inform decisions.
• Lead cross-functional teams and manage brand renovations/new product initiatives.
• Steward the Nature's Recipe brand across the 4 Ps and channels.

Kenntnisse

Marketing/brand management

Strong communication

Analytical mindset

Syndicated data experience

Forecasting & planning

4 Ps knowledge

Cross-functional collaboration

Ausbildung

Bachelor's degree

MBA preferred

Jobbeschreibung

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn or Facebook for the latest news.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Come join Post Consumer Brands' Pet division as the Senior Associate Brand Manager for the Nature's Recipe™ dog food and treats portfolio. The timing of this opening could not be more exciting as we are actively repositioning the brand to establish a more distinct and ownable point of view that is compelling to customers and meaningful to pet parents.

This role offers a true classical brand marketing experience. You will help clarify segmentation, targeting and positioning in the super-premium dog food segment, then build robust, multi-year plans that bring the strategy to life across product, price, place and promotion. Nature's Recipe™ is an important part of PCB's future growth, giving you exposure to key leaders as we build the brand for the future.

Key responsibilities span both general management and brand building. You will drive growth with an analytical mindset, deliver actionable business insights through analysis and forecasting, lead cross-functional teams, and act as a hub for core renovation and new product innovation. You will steward the brand internally and externally while thriving in a fast-paced, entrepreneurial environment.

• Provide consumer, category and competitive insights and co-develop targeted selling propositions that address consumer and retailer needs.
• Deliver in-depth analysis of sales trends by product line, SKU, retail customer, channel and geography to identify opportunities to grow volume and inform business decisions.
• Gather competitive intelligence, identify consumer and business knowledge gaps, and partner with Consumer Insights to apply market research effectively.
• Strengthen demand forecasting and support monthly demand reviews, annual plans and long-range planning forecasts.
• Lead product innovation and renovation commercialization from ideation through product launch, keeping projects on time and within budget.
• Steward the Nature's Recipe™ brand and bring its positioning to life across the four Ps: product, price, place and promotion.
• Partner with Sales and Trade Marketing to ensure brand growth plans are feasible at retail, while helping build channel growth strategies and support the e-commerce business.
• Partner with Integrated Marketing Communications to shape compelling agency briefs, media strategy, consumer communications and total brand plans.
• Manage and prioritize multiple projects so cross-functional teams are aligned to business needs, appropriately resourced and focused on key customer and stakeholder expectations.
• Proactively communicate recommendations, project status, issues and opportunities to cross-functional partners and leadership.

Why You'll Love This Role

• Help shape the next chapter of a brand being repositioned for a more distinct, ownable and meaningful place with customers and pet parents.
• Gain a true classical brand marketing experience that blends segmentation, targeting, positioning and multi-year planning with hands-on commercialization.
• Make your handprint on a brand that is an important component of PCB's future growth, with exposure to key leaders and influence across the business.
• Work across analytics, forecasting, innovation, communications, retail execution and channel strategy in a broad end-to-end brand management role.
• Join a connected team that values honest communication, collaborative problem-solving, big ambitions and a bias for action.

Location & Travel Requirements

• This role is based in Lakeville, Minnesota, and follows a hybrid, in-office schedule.

Qualifications

Education

• Bachelor's degree required. A degree in marketing or finance is preferred.

Required Qualifications

• 3-5 years of experience in marketing, brand management or a related field.
• Experience using syndicated data, including Nielsen or similar sources, to extract insights and tell a clear business story.
• Experience with demand forecasting, volume drivers and annual planning.
• Knowledge of brand building and the four Ps: product, price, place and promotion.
• Ability to prioritize and manage multiple workstreams in a complex, matrixed organization.
• Strong written and verbal communication skills.

Preferred Qualifications

• MBA preferred.
• Experience in consumer packaged goods, retail or the pet category preferred.
• Experience leading cross-functional teams and commercializing new products, packaging changes or media campaigns preferred.
• Experience with panel data preferred.

Success in This Role

• Uses critical and strategic thinking to move from data to insight, tell a clear business story and drive decisions into action.
• Proactively anticipates obstacles, recommends next steps and seeks alternative solutions when priorities or leadership direction shift.
• Influences without authority and creates alignment across diverse cross-functional partners.
• Balances visionary brand thinking with disciplined execution, strong drive and motivation to exceed expectations.
• Communicates openly, works through ambiguity and keeps teams focused on solutions.

Ready to Make an Impact?

If you are ready to pair rigorous analytics with bold brand-building ideas, bring your ambition to Nature's Recipe™. Help turn insight into action, align teams around a clear growth plan and shape a brand with room to move. Big company opportunity. Small company attitude. Discover just right.

The pay range for this position is $89,506 - $132,468 per year.