Associate Brand Manager - Yankee Candle

Newell Brands; Deerfield (MA); Hybrid; USD 84,000 - 116,000; Full time

Job summary

Newell Brands is seeking an Associate Brand Manager for Yankee Candle in South Deerfield, MA. You will support global brand initiatives, manage multiple projects, and ensure alignment with regional markets while driving growth in the Home Fragrance portfolio.

The role emphasizes cross-functional teamwork, timely delivery, and robust analysis to optimize innovation and portfolio performance. Hybrid work arrangement in the U.S. is anticipated.

Qualifications

• 2+ years in brand management or related roles.
• Desire to act as a business owner with a passion for brand management.
• Strong marketing fundamentals and ability to derive insights from data.

Responsibilities

• Lead cross-functional global brand projects from concept to launch.
• Collaborate with regions to adapt global brand strategy.
• Support innovation roadmap with market insights and performance analysis.
• Coordinate with sourcing, R&D, quality, and operations to meet standards and timelines.
• Serve as a key liaison between global and regional teams.
• Oversee packaging design and post-launch learning.

Skills

Brand management

New product development

Marketing principles

Analytical mindset

Communication skills

MS Office

Travel up to 10%

Job description

Career Opportunities: Associate Brand Manager - Yankee Candle (18026)

Requisition ID18026-Posted09/22/2026-United States-Hybrid-Full-Time-Marketing

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Job Title: Associate Brand Manager, Global – Yankee Candle
Location: South Deerfield, MA
Reports to: Brand Manager, Yankee Candle

Home Fragrance:
The Home Fragrance portfolio is anchored by three distinctive brands — Yankee Candle, WoodWick and Chesapeake Bay Candle — each playing a differentiated role in the portfolio. Yankee Candle is the portfolio’s largest brand and a leading national brand in the category, known for its fragrance expertise, breadth of scents and strong consumer awareness. WoodWick provides a more premium, décor-forward fragrance experience, while Chesapeake Bay Candle provides an accessible entry point into elevated home fragrance.

Position Summary:
The Associate Brand Manager, Global Brand Management position on Yankee Candle will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

• Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
• Manage several brand projects and ensure delivery on time and in full
• Communicate regularly with regions and countries to ensure they are properly adapting the global brand strategy and innovation plans to their markets
• Support global brand leaders

Key Responsibilities:

• Leads cross-functional stage-gate execution for New Product Development (NPD) initiatives, ensuring key milestones, deliverables, and business requirements are met from concept through commercialization.
• Supports portfolio optimization efforts and contributes to innovation roadmap planning through market analysis, consumer insights, business performance assessment, and recommendation development.
• Partners closely with Project Management team and cross-functional stakeholders to keep projects on track, proactively identifying risks, mitigating roadblocks, and driving timely decision-making.
• Collaborates with Sourcing, R&D, Quality, and Operations to ensure sourced and developed products meet Newell Brands' product standards, quality requirements, cost targets, and commercialization timelines.
• Be a key liaison between the global team and regions/countries.
• Ensure feedback on innovation plans from countries is heard and fully considered by global team before final decisions are made.
• Lead packaging design process for new item launches.
• Lead global innovation projects to deliver on Yankee Candle strategy and business objectives.
• Contribute to post mortem analyses that identify growth opportunities for future launches; help embed the learning into the company.
  

Required Experience/Qualifications:

• 2+ years of prior experience in brand management, new product development, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results.
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.

The Massachusetts base pay range for this position is from $84,000 to $115,500. Salary will be based on prior experience related to the skills required for this position.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.