Sr Area Sales Manager

Owens Corning; California; Remote; USD 90,000 - 140,000; Full time

Job summary

Masonite is seeking a Sr Area Sales Manager to drive growth through dealer activation, demand generation, and indirect selling across Fresno and Sacramento, CA. The role blends relationship management with field execution and data-driven selling, supporting Masonite’s dealer partners and distribution teams in developing pullthrough of door systems.

The position requires a business or related degree and 3–5 years of sales experience, with up to 25% travel.

Qualifications

• Bachelor's degree in business or related field or equivalent experience.
• Sales experience of 3 - 5 years preferred.
• Ability to travel as business needs dictate - up to 25% of the time

Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sellthrough.
• Drive downchannel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solutionbased selling, and valueproposition training to dealer sales teams and installers.
• Partner with distribution and other business unit sales teams to improve lead management and conversion, reinforcing best practices around followup, qualification, and execution.
• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate crossfunctionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.
• Collaborate with 2- step distribution sales teams in the market for a cohesive market approach

Skills

Dealer activation

Demand generation

Indirect selling

CRM usage

Lead management

Education

Bachelor's degree in business or related field

Tools

CRM software

Job description

Sr Area Sales Manager

Location(s)

• Fresno, CA, US
• Sacramento, CA, US

Function

Sales

Audience

Experienced Professional

Work Arrangement

Remote

Requisition ID

68701

The Sr Area Sales Manager is responsible for driving sales growth and market share through dealer activation, demand generation, and indirect selling. This role partners closely with dealers and independent door shops to increase pullthrough of Masonite door systems by influencing how products are specified, sold, and installed in local markets.

This position blends relationship management, field execution, and datadriven selling, serving as a key link between Masonite's sales, marketing, and enablement teams and our dealer partners.

Key Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sellthrough.
• Drivedownchannel demand generationthrough indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solutionbased selling, and valueproposition training to dealer sales teams and installers.
• Partner with distribution and other business unit sales teams to improvelead management and conversion, reinforcing best practices around followup, qualification, and execution.
• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate crossfunctionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.
• Collaborate with 2- step distribution sales teams in the market for a cohesive market approach

Leadership Responsibility

• Individual Contributor

Location Type

• Field/WFH (Sacramento, CA)

Education & Experience

• Bachelor's degree in business or related field or equivalent experience
• Sales experience of 3 - 5 years preferred
• Ability to travel as business needs dictate - up to 25% of the time

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Nearest Major Market

Fresno