Sr Analyst, Online Category Experience - Category Content (HD Home)

Home Depot; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Content Sr. Analyst to optimize category browse pages for both B2C and B2B experiences. This role is crucial in enhancing customer confidence and driving engagement through strategic content improvements. Collaborating with cross-functional teams, you'll leverage data insights to improve navigation and product education, ultimately accelerating the path to purchase. If you're passionate about e-commerce and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• 2+ years of experience in data analytics and customer experience.
• Strong relationship building and project planning skills.

Responsibilities

• Analyze customer data to enhance the overall experience across categories.
• Identify opportunities to improve SEO and purchase paths.

Skills

Data Analytics

Customer Experience

Product Content Optimization

Financial Analysis

Project Planning

Communication Skills

Problem Solving

Education

Bachelor's Degree

Tools

Microsoft Office Suite

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Content Sr. Analyst is responsible for maintaining and optimizing hundreds of category browse pages across our B2C & B2B site experiences to enhance navigation, product education, and customer inspiration. This role plays a key part in instilling customer confidence and accelerating the path to purchase through strategic content improvements. This role collaborates closely with Merchants, Digital Creative, Testing/Personalization and CMS Product teams to support key merchandising initiatives, promotional events, and Pro customer priorities. Through data-driven decision-making, this role directly impacts click-through rates (CTR), bounce rates, and overall digital engagement. This is an exciting opportunity to develop and expand your expertise in e-commerce content strategy, digital merchandising, and omnichannel retail.

Key Responsibilities:

• 40% Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.
• 30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
• 15% Execute system changes for promotional activity.
• 15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.

Direct Manager/Direct Reports:

• Position Reports to Mgr, Catergory Experience.
• No direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics

Preferred Qualifications:

• Strong relationship building skills with cross-functional partners to effectively balance stakeholder priorities.
• Track record of taking ownership and driving results in the retail ecomm environment.
• Ability to use data to understand customer behavior and draw actionable insights from those results.
• Strong project planning skills to diligently self-manage deliverable timelines
• Strong numeric and advanced analytics aptitude
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• High comfort level with working in an ambiguous, fast paced environment
• Ability to solve complex problems
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Strong attention to detail

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 2

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict