Sr. Analyst, Local Digital Inventory

The E.W. Scripps Company; Columbus (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

The E.W. Scripps Company is seeking a Sr. Analyst, Local Digital Inventory to optimize digital video and CTV inventory across local station streaming and websites.

You will lead forecasting, allocation, availability analysis, sponsorship planning, and performance reporting to support revenue goals and advertiser commitments. Collaborate with Sales, Ad Operations, Finance, Product, and technology teams to improve sell-through and yield while protecting campaign delivery and viewer experience in a

Qualifications

• 5+ years of experience in related field
• Experience with digital video inventory and sponsorship planning
• Experience with traffic/order management platforms

Responsibilities

• Create and maintain calendar templates to track sold sponsorships and HPTOs.
• Analyze avails and sponsorships to maximize inventory and hit budgets.
• Manage software integration to and from WideOrbit traffic and OMS.
• Forecast inventory and deliver performance reporting.
• Identify risks and coordinate corrective actions with Sales and Ad Operations.
• Produce recurring inventory, capacity, and revenue reports.

Skills

Broadcast inventory management

Forecasting and analytics

Cross-functional collaboration

Data visualization

Education

BS/BA in related discipline

Tools

WideOrbit

Order Management System

Job description

Are you a data-savvy media professional who loves turning inventory insights into real revenue impact? Scripps is looking for a Sr. Analyst, Local Digital Inventory to manage and optimize digital video and connected TV inventory across our local station streaming and website properties. In this role, you'll lead inventory forecasting, allocation, availability analysis, sponsorship planning, and performance reporting — all in direct support of our revenue goals and advertiser commitments. Working hand in hand with Sales, Ad Operations, Finance, Product, and technology teams, you'll drive sell-through and yield improvements while protecting both campaign delivery and the viewer experience. If you're energized by solving complex inventory challenges in a fast-moving, collaborative environment, this is the opportunity for you.

WHAT YOU'LL DO:

• Create and maintain calendar templates to track sold sponsorships and HPTOs.
• Analyze avails and sponsorships that maximize inventory to reach budgetary goals.
• Manage software integration to and from WideOrbit traffic and Order Management System.
• Troubleshoot and resolve issues with sponsorships not running on pages correctly.
• Create and generate potential revenue loss/gain reports.
• Create and maintain format template groups.
• Create and maintain avails tracking docs for all local media stations.
• Work cross-functionally with Sales Operations teams to support shared inventory and revenue objectives.
• Develop and maintain forecasts for digital video and CTV supply by market, platform, device, content type, audience, daypart, and sales channel.
• Monitor sell-through, fill rate, CPM, revenue, and delivery trends; recommend pricing floors, packaging, prioritization, and channel mix adjustments that improve monetization.
• Identify under delivery, overbooking, pacing, frequency, and supply-quality risks early; coordinate corrective action with Sales and Ad Operations.
• Produce recurring inventory, capacity, and revenue reports with clear recommendations for sales leadership and operational partners.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 5+ years of experience in related field preferred

WHAT YOU'LL BRING:

• Applied knowledge of broadcast logs, digital media inventory, sales operations, and inventory management processes
• Strong analytical and forecasting skills, with the ability to interpret inventory, revenue, and delivery data and identify risks and opportunities
• Working knowledge of digital advertising, connected TV, programmatic delivery, and relevant traffic, order management, and ad-serving platforms
• Proficiency with spreadsheets, reporting tools, and large data sets
• Sound business judgment, problem-solving ability, and attention to detail
• Clear written and verbal communication skills, including the ability to present actionable recommendations to cross-functional partners
• Ability to collaborate effectively, work independently, manage multiple priorities, and adapt in a fast-paced environment

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.