Sr Analyst, Field Marketing

Luminik; Virginia (MN); Hybrid; USD 94,000 - 142,000; Full time

Job summary

Salesforce’s Global Public Sector Field Marketing team is seeking a Senior Analyst to lead end-to-end campaign planning and execution across the AMER region, partnering with sales, brand, and cross-functional teams.

You will drive integrated campaigns (email, digital, events, webinars), analyze performance to improve ROI and pipeline, and align with leadership on priorities to advance nonprofit initiatives.

Qualifications

• 5+ years of B2B marketing experience, preferably with exposure to nonprofits.
• Experience with integrated campaigns and email marketing.
• Strong analytical skills and ability to translate data into actionable strategy.
• Excellent communication and storytelling abilities for stakeholder presentations.
• Experience with Salesforce CRM and BI tools is a plus.

Responsibilities

• Develop and execute strategic field marketing plans that align with business goals and drive pipeline for the AMER team.
• Collaborate with Sales to create campaigns addressing customer pain points and accelerate deals.
• Plan and deliver high-impact events, webinars, and digital campaigns to increase brand awareness and generate leads.
• Analyze marketing performance and use insights to optimize ROI, pipeline progression, and conversion rates.
• Align with Sales and Marketing leadership on priorities and sales enablement opportunities.
• Partner with channel owners to harmonize nonprofit marketing strategies across channels.

Skills

Campaign planning

Data-driven

Integrated campaigns

Email marketing

Lead nurturing

Salesforce CRM

BI tools

Marketing automation

Nonprofit sector knowledge

Communication skills

Tools

Tableau

Einstein Analytics

Marketing automation platforms

Job description

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

Salesforce’s Global Public Sector Field Marketing team is looking for a passionate, data-driven, and results-oriented Field Marketing Senior Analyst to support the growth of our North America business.

In this role, you’ll drive end-to-end campaign planning and execution in close partnership with sales, brand, and cross-functional marketing teams. You’re an execution-focused marketer who thrives in a collaborative environment, knows how to turn insights into action, and is motivated by mission-driven impact.

If you’re energized by integrated marketing and love seeing your work drive measurable pipeline, we’d love to meet you.

Key Responsibilities

• Develop and execute strategic field marketing plans that align with business goals and drive pipeline for the AMER team.


• Align closely with sales to create marketing campaigns that address customer pain points, drive pipeline and accelerate deal cycles.


• Plan and deliver high-impact events, webinars, and digital campaigns to increase brand awareness, generate leads, and support pipeline progression.


• Analyze marketing performance and use insights to optimize campaign effectiveness, ROI, and conversion rates.


• Align with Sales and Marketing leadership on campaign priorities, program feedback, and sales enablement opportunities.


• Partner with marketing channel owners, including email, paid media, etc, to align on a cohesive nonprofit marketing strategy


• Stay up to date on nonprofit sector trends to inform marketing messaging and strategy.

Strategic Initiatives

• Lead integrated marketing campaigns across channels (email, digital, events, paid media, etc.) that drive new business and advance existing opportunities.


• Collaborate with Product Marketing, Industry Experts, and Program Managers to build and execute scalable, resonant campaigns.


• Manage agency and vendor relationships to amplify impact across live and digital experiences.


• Continuously evaluate and optimize campaign performance using data dashboards and reporting tools.


• Support thought leadership and content marketing aligned to sector trends and customer needs.

Experience & Skills

• 5 years of marketing experience in B2B or mission-driven organizations, preferably with exposure to the nonprofit sector.


• Understanding of nonprofit industry dynamics, language, and values.


• Strong organizational and analytical skills with a track record of using data to inform strategy.


• Demonstrated experience with integrated campaigns, email marketing, and lead nurturing.


• Excellent communication and storytelling skills, including the ability to present insights clearly to stakeholders.


• Experience with Salesforce CRM, Business Intelligence tools (e.g., Tableau, Einstein Analytics), and marketing automation platforms is a plus.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via Accommodations Request Form .

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $94,000 - $142,300 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.