Sr. Alliance Marketing Manager, Amazon Ads Cross-border Marketing

Amazon; New York (NY); On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player seeks a Senior Alliance Marketing Manager to enhance its cross-border marketing efforts. This role involves strategizing and optimizing alliance networks to amplify marketing impact, conducting in-depth analyses of customer needs, and fostering collaboration across diverse teams. The ideal candidate will have a solid background in marketing and partnership management, with a passion for driving innovation and success for advertisers. Join a dynamic team that values inclusivity and empowers its members to deliver exceptional results in a fast-paced environment.

Qualifications

• 6+ years of marketing experience, with 5+ years in partnership programs.
• Strong business acumen and strategic thinking required.

Responsibilities

• Strategize and expand alliance network to amplify marketing impact.
• Conduct analysis of customer pain points and alliance performance.

Skills

Marketing Experience

Cross-functional Communication

Analytical Skills

Strategic Thinking

Ownership and Self-Motivation

Education

Bachelor’s Degree

Master’s Degree

Job description

Sr. Alliance Marketing Manager, Amazon Ads Cross-border Marketing

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 310 million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our ads products, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

Since 2017, our CN cross-border marketing team has been driving the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide via insight-based marketing and education programs. In 2019, we launched alliance program and started partnering with external entities as force multiplier to expand our marketing influence and accelerate seller brand success in scale. We onboard and partner with 180+ external entities including experienced advertisers, tool and service providers, government and associations, industry learning platforms. Now alliance program has become one of the key pillars driving marketing efficiency and effectiveness.

With the expanding alliance program scope and increasing customer needs on brand building, we are looking for talent as senior alliance program manager to synthesize opportunities and resources, define new scope and objectives, build and expand alliance network, leading alliances as our extension to accelerate advertisers’ brand success, based on insightful understanding of customer pain points, starting with CN and then scaling up globally.

Key job responsibilities

1. Strategize, optimize and expand alliance network to amplify Amazon’s marketing impact via alliances, including alliance on-boarding, management and collaboration mechanism, and synergy building with Amazon own programs.
2. Aim for long term success on behalf of customers, define new scope and front, and spearhead innovation of Alliance program to accelerate advertisers’ brand success and build up industry influence of Amazon Ads.
3. Conduct in-depth analysis of customer pain points and alliance performance, continuously optimize alliance partnership efficiency.
4. Collaborate across functions globally spanning education, marketing, product, sales, tech, retail and partner programs to deliver results and drive innovation.
5. Influence advertiser awareness, adoption, and performance optimization for Amazon Ads, increase marketing and education impact scale, effectiveness and efficiency via alliance programs.
6. Foster synergy with local teams, and represent the Ads team locally.

BASIC QUALIFICATIONS

• 6+ years of professional marketing experience, with 5+ years of developing and managing marketing, educational or partnership programs.
• Strong business acumen, coupled with innovative and strategic thinking.
• Highly self-motivated, able to navigate in complexity and deliver results with ownership.
• Proven expertise in cross-functional communication, driving alignment and collaboration across diverse teams.
• Demonstrated ability in using data and analytical approaches to find insights and drive improvement.
• Proficient in written and verbal English communication skills.
• Bachelor’s Degree.

PREFERRED QUALIFICATIONS

• Extensive experiences in driving partnership program with third-parties in large scale.
• Rich experiences and deep understanding of cross border industry and its Eco-system.
• Experiences in brand building for medium/small business.
• Master’s Degree.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.