Sr. AD, Value & Access, Innovation and Strategy Integration

Boehringer Ingelheim; Ridgefield (CT); On-site; USD 120,000 - 150,000; Full time

Job summary

Boehringer Ingelheim in Ridgefield, CT is seeking a Sr. AD, Value & Access to develop and oversee strategic digital engagement initiatives for organized customers. The role requires a strong background in healthcare strategy and experience in cross-functional leadership.

The ideal candidate will have a Master's or Bachelor's degree in a related field and significant experience in healthcare marketing. The position entails overseeing integrated strategies, ensuring seamless customer experience across various channels, and entails travel.

Qualifications

• Must have 5 years of experience in healthcare strategy or related roles.
• Leadership experience in highly-matrixed organizations is required.
• Experience with strategic customer collaborations for organized customers is essential.

Responsibilities

• Develop and implement digital engagement strategies for organized customers.
• Oversee omnichannel strategy to ensure a consistent customer experience.
• Support enhancement of VAx strategy framework for local and global integration.

Skills

Healthcare Strategy

Cross-functional Leadership

Tableau

PowerBI

Veeva Vault and CRM

Education

Master’s degree in Business Administration, Marketing, or Healthcare Management

Bachelor’s degree in Business Administration, Marketing, or Healthcare Management

Tools

CRM Software

Data Analytics Tools

Job description

Sr. AD, Value & Access, Innovation and Strategy Integration at Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT

Job Duties

Digital/Portal Strategy

Develop, oversee and implement components of the strategic digital engagement plan for organized customers (payor/health systems). Lead execution and evolution of the strategic digital plan and digital roadmap through monitoring of progress and related Key Performance Indicators and work with key stakeholders to support delivery and value realization.

Omnichannel Strategy

Lead development and implementation of integrated omnichannel strategy for organized payor customers, ensuring seamless and consistent customer experience across all touchpoints including digital, social media, third‑party and traditional engagement channels. Steer cross‑functional teams (Marketing, payor sales, Health Economics and Outcomes Research, data insights and analytics, IT, etc.) to align and optimize channel strategies and tactics to achieve commercial objectives. Monitor and analyze channel performance, customer engagement, and market trends to mitigate risk and identify opportunities for growth and improvement. Provide thought leadership and influence the selection, implementation and ongoing optimization of digital platforms, tools and technologies to support and evolve omnichannel strategy for payor customers. Develop and implement a robust measurement and reporting framework to track effectiveness of omnichannel initiatives and inform data‑driven decision making. Lead change management and training approach through development of resources and tools to ensure stakeholders (content creators, field teams, etc.) are prepared to support and execute the omnichannel customer experience.

VAx Framework/Portfolio

Support evolution and enhancement of the US Value & Access (VAx) strategy framework to ensure value & access integration into local and global strategic deliverables (Integrated Asset Plan/Integrated Customer Plan), cross‑functional alignment with Medical and Marketing and incorporation of value drivers into strategic planning. Oversee standardization, adherence and consistency of the holistic value & access strategy framework across portfolio to ensure proactive strategic planning for routine business and planning for specific access challenges/reacting to market events in alignment with global access strategy. Ensure integration, alignment and consistency in execution with the global Value & Access Excellence Framework by representing the requirements and specific market environment of the US business. Ensure organizational readiness and continued adoption by providing guidance, training and tools to Value & Access, Innovation and Strategy (VAIS) organization.

Work Schedule

40 hours per week (8:00am to 5:00pm)

Job Requirements

Must have a Master’s degree (U.S. or foreign equivalent) in Business Administration, Marketing, Healthcare Management, or a related field and five (5) years of experience in the job offered or in a related role, OR a Bachelor’s degree (U.S. or foreign equivalent) in Business Administration, Marketing, Healthcare Management, or a related field and seven (7) years of experience in the job offered or in a related role. Must have five (5) years of experience with: working in healthcare strategy, or working in strategy, medical and healthcare affairs, marketing, and go‑to‑market capabilities in the pharmaceutical industry; and leading cross‑functional teams in a highly‑matrixed organization, with or without authority and across global and local entities. Must have three (3) years of experience with: working on strategic customer collaborations for organized customers, including U.S. payors and health systems; using Tableau, PowerBI, and Veeva Vault and CRM; program management; leading organizational change management and training development for global implementation; leadership of business process steering and pharmaceutical product life cycle management; and leading strategic consulting and healthcare marketing agency partners including management of a budget of at least 1 million USD annually. 20% domestic and international travel required.