Sr. AD, Market Research & Competitive Intelligence - Rheumatology

Boehringer Ingelheim; Ridgefield (CT); On-site; USD 170,000 - 269,000; Full time

Job summary

Boehringer Ingelheim is seeking a Sr. AD of MR/CI to lead market research activities for assigned brands, identify knowledge gaps, and drive competitive intelligence initiatives.

You will design, execute and interpret MR studies and clearly communicate insights to support strategic decisions. Primary responsibilities include CI development, planning workshops, and ensuring integration of MR/CI insights into product marketing strategies while maintaining high ethical and professional standards

Qualifications

• Demonstrated ability to lead others without authority and influence peers.
• Excellent analytical skills.
• Experience with market research techniques, qualitative and quantitative.

Responsibilities

• Lead MR for assigned brands/TAs, design and interpret MR studies.
• Lead CI activities, identify knowledge gaps and develop KI topics and KIQs.
• Collaborate with Marketing, Pipeline, Managed Markets to integrate MR/CI insights into strategies.
• Develop goals and metrics, deliver monthly/weekly product reports to brand teams.
• Ensure compliance with regulations and company policies across US market.

Skills

Analytical skills

Leadership without authority

Cross-functional collaboration

Market research methods

Communication of insights

Education

Bachelor's degree

Master's degree preferred

Job description

The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.

Compensation Data

The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.

Description

The Sr. AD of MR/CI will have primary responsibility for all aspects of market research for assigned brands/TAs, including the identification of market research needs, the development of MR plans leveraging appropriate research methodologies to fill those needs, the design, execution and interpretation of MR studies and the clear communication of the insights and recommendations arising from the research.

The Sr. AD MR/CI will also have primary responsibility for all aspects of CI including the identification of knowledge gaps, the creation of key intelligence topics and key intelligence questions to fill those gaps, the leveraging of appropriate CI methodologies to obtain the needed intelligence, and the clear communication of the intelligence, its implications for supported brands/TAs, and recommendations. This role will also analyze syndicated, secondary market data for performance measurement and market understanding purposes in both MR and CI.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

Duties & Responsibilities

• Primary responsibility for all aspects of market research for specific therapeutic area/brand, including the identification of market research needs, and the design, execution and interpretation of market research studies and the analysis of syndicated, secondary market data for performance measurement and market understanding purposes
• Primary responsibility for all aspect of CI for specific TA/brand including the identification of knowledge gaps, the development of brand aligned KITS/KIQs, the leveraging of appropriate CI methodologies to fill the intel gaps and the clear communication of the intelligence and related implications and insights for our strategic brands. Also responsible for planning and executing CI workshops including Competitive Response Modeling and Scenario Analysis to develop strategies for growing marketing share in evolving competitive environments and evolving markets.
• Work directly with Marketing, Pipeline, Managed Markets, or Business Development personnel to ensure the incorporation of MR/CI insights into the development of product marketing strategies and tactics. Interact with extended brand team and PM Management to present analyses, insights and recommendations needed to guide high-level decisions affecting all aspects of product development and promotion. Ensure that all relevant information (e.g. Business Analysis, Forecasting, etc.) has been integrated into analyses
• Develop appropriate goals and metrics, and ensure delivery of standard and custom (e.g. Early Launch Metrics/ELMS) reports for assigned prescription pharmaceuticals, including monthly and weekly product reports to brand teams. Respond to ad hoc information requests from other departments, including from BI personnel in other countries
• Ensures that corporate standards of excellence and compliance are upheld and performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA, PDMA, EPA, PhRMA, SCIP etc.) and Company policies and procedures. Immediately reports noted/observed violations to management. Demonstrates high ethical and professional standards at all times in order to main BIPI´s excellent reputation within the medical and pharmaceutical community
• Assure that US MR interests are incorporated into the design and development of Corporate led studies that will field in the U.S. market
• Continuous Improvement: Share knowledge of research methodologies and high quality vendors with other managers in the department.
• Improve and update technical competency regularly through outside seminars and through vendor presentations
• Establish Special Projects for Marketing Research to support PM´s changing process and execution needs. Participate in Special projects at the direction of PM management.

Requirements

Sr. AD Requirements

• Bachelor´s degree from an accredited institution required. Master´s degree from an accredited institution preferred
• Eight (8) to ten plus (10+) years´ experience in Pharma Industry with a working knowledge of drug development process, including activities from pre-clinical through marketing of a product, anatomy and physiology and principles of disease, rationale for treatment algorithms and business knowledge of pharma companies and their business practices
• More than six (6) years previous project management experience. Experience leading project teams
• Demonstrated ability to lead others without authority and influencing peers
• Demonstrated success in managing large-scale cross-functional projects
• Demonstrated success in all types of market research techniques, both qualitative and quantitative, including multivariate analytical techniques
• Excellent analytical skills
• Specialty Care and or Rare Disease experience strongly preferred

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com