Sr A/B Testing and Optimization Analyst - Remote - 2270820

UnitedHealth Group; Minnetonka (MN); Remote; Confidential; Full time

Job summary

UnitedHealth Group is looking for a Sr A/B Testing and Optimization Analyst to drive optimization efforts for UHC.com. This role involves using qualitative and quantitative data, collaborating with various teams to enhance customer experiences, and leveraging tools like Adobe Target. Candidates should have a strong understanding of A/B testing, web analytics, and a commitment to driving solutions in a remote-friendly environment.

Benefits

Comprehensive benefits package

Incentive and recognition programs

Equity stock purchase option

401k contribution

Qualifications

• 2+ years of experience in A/B testing tools like Adobe Target.
• 2+ years of experience in web analytics tools such as Google Analytics.
• Familiarity with front-end development including HTML and CSS.

Responsibilities

• Work with business partners to improve customer experience through data analysis.
• Conduct in-depth analyses of marketing and sales data to identify trends.
• Document operational procedures and provide recommendations for improvement.

Skills

A/B testing tools

web analytics

Conversion Rate Optimization (CRO)

data analysis

problem-solving

Tools

Adobe Target

Adobe Analytics

Google Analytics

JIRA

Microsoft Planner

Job description

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to startCaring. Connecting. Growing together.

The Sr A/B Testing and Optimization Analyst is responsible for a variety of project work to drive A/B testing & optimization efforts for UHC.com. The role will work within the Digital Experimentation & Personalization team leveraging enterprise tools to build great digital experiences for the end user.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• As part of the Digital Experimentation & Personalization team, you will work with various business partners across a highly-matrixed ecosystem to use qualitative and quantitative, and VoC data to proactively identify opportunities to improve the customer experience and drive toward solutions
• Be passionate about Conversion Rate Optimization (CRO) and continually curious about conducting in-depth analyses of marketing and sales data to identify trends, opportunities, and challenges for test ideation
• Work closely with marketing, sales, and analytics teams to ensure data consistency and accuracy across platforms while tracking test data and personalized experiences
• Translate highly complex data problems and observations in ways that can be understood by a variety of audiences
• Leverage Adobe Target and AEM content authoring capabilities to offer up highly-personalized and optimized experiences to site visitors on UHC.com. Will need to have experience with basic HTML and CSS
• Enjoy documenting operational procedures, business standards and provide recommendations for improvement
• Establish and maintain effective relationships with business partners and subject matter experts
• Having a highly analytical mind, great communicator, with great presentation skills

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 2+ years of experience in A/B testing tools (e.g., Adobe Target, Optimizely, VWO)
• 2+ years of experience in web analytics tools (e.g., Adobe Analytics, Google Analytics)
• 2+ years of experience in workflow management tools (e.g., Adobe Workfront, JIRA, Kanban boards, Microsoft Planner)
• Familiarity or experience with front-end development (HTML, CSS)
• Solid Excel and PPT skills

Preferred Qualifications:

• Experience in Quality Assurance (QA), troubleshooting, and discovering issues/errors
• Experience in Qualitative UX & Survey technologies (e.g., GlassBox, Contentsquare, Fullstory, UserTesting, Qualtrics, Figma)
• Familiarity or experience with custom code solutions using JavaScript
• Familiarity with Accessibility (a11y) WCAG Guidelines 2.1 AA and proficiency with various accessibility assessment tools and screen readers
• Familiarity with the Adobe Experience Cloud suite of tools (AEM, Adobe Target, Adobe Analytics, Customer Journey Analytics, Adobe Journey Optimizer & Adobe Launch)
• Proven track record of managing and owning projects from conception to setup, deployment and post-project assessment

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.