Sports Content Lead: Data-Driven Writer & SEO Expert

Content Creators; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Global team

Ownership & trust

Flexible work

Learning & development

Global brands

Job summary

Better Collective is seeking a Content Manager/Writer (Sportsbooks & Prediction Markets) to craft data-driven articles, reviews, and updated content across our brands. You will collaborate with teams across sportsbooks and optimization efforts, applying AI tools and SEO best practices to expand audience reach.

You’ll write long-form pieces (1,000–5,000 words), update existing pages, and ensure high-quality content that reflects real user experiences and insights from promos and products.

Qualifications

• 2 to 5+ years of professional journalism or digital content creation.
• Expert knowledge on sportsbooks and prediction markets.
• Ability to use AI tools to create clear written insights.
• Ability to showcase real-life experience and user feedback with promos/products.
• Experience in content management, on-page updates, and editing.
• Implementation of SEO best practices to grow audience reach.

Responsibilities

• Research, analyze, and report on prediction market platforms and U.S. sportsbooks.
• Write 1,000–5,000-word evergreen articles incorporating E-E-A-T, proprietary data, expert insights, and real-life user experience on promos/products.
• Update existing articles and pages on site across all brands.
• Cover, write, and edit content using AI tools for keywords, editing, and streamlining content workflows.

Skills

Journalism/Content creation

Sportsbooks knowledge

AI writing tools

User feedback & promos

Content management/editing

SEO best practices

Job description

Better Collective is seeking a Content Manager/Writer (Sportsbooks & Prediction Markets) to craft data-driven articles, reviews, and updated content across our brands. You will collaborate with teams across sportsbooks and optimization efforts, applying AI tools and SEO best practices to expand audience reach.

You’ll write long-form pieces (1,000–5,000 words), update existing pages, and ensure high-quality content that reflects real user experiences and insights from promos and products.