Sports Betting Content Lead — AI-Driven & SEO

Better Collective; New York (NY); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Global team

Ownership & trust

Flexible work

Learning & development

Brand reach

Job summary

Better Collective in New York seeks a Content Manager/Writer (Sportsbooks & Prediction Markets) to produce data-driven articles, platform reviews, and updated content using AI tools and SEO best practices to grow our audience. You will collaborate with teams across all sportsbooks and prediction markets and contribute to content, editing, and SEO across the brands.

The role requires 2–5+ years of journalism or digital content creation, expert knowledge of sportsbooks and prediction markets, and

Qualifications

• 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets.
• Expert-level knowledge of sportsbooks and prediction markets to provide unique insights.
• Ability to use AI tools to create clear written insights.
• Experience in content management, on-page updates, and editing.
• Implementation of SEO best practices to grow audience reach.

Responsibilities

• Research, analyze, and report on prediction market platforms and U.S. sportsbooks.
• Write 1,000-5,000-word evergreen articles incorporating data, insights, and user experience.
• Update existing articles and pages across brands.
• Cover, write, and edit content using AI tools for keywords and workflow efficiency.

Skills

Journalism

Content creation

Digital storytelling

SEO basics

AI-assisted writing

Editorial experience

Tools

Surfer SEO

Job description

Better Collective in New York seeks a Content Manager/Writer (Sportsbooks & Prediction Markets) to produce data-driven articles, platform reviews, and updated content using AI tools and SEO best practices to grow our audience. You will collaborate with teams across all sportsbooks and prediction markets and contribute to content, editing, and SEO across the brands.

The role requires 2–5+ years of journalism or digital content creation, expert knowledge of sportsbooks and prediction markets, and