Sponsorship Analyst

Alliedsports; New York (NY); Hybrid; USD 50,000 - 70,000; Full time

Job summary

A top marketing agency is seeking a Sponsorship Analyst to support various brand partners, rights holders, and sports talent. This role focuses on managing data requests, providing client support in sponsorship strategies, and generating market insights. The ideal candidate will have up to 2 years of experience in sports marketing analytics and possess strong data organization and analytical skills. Team collaboration and effective data storytelling are essential.

Qualifications

• Minimum 0–2 years of experience in sports marketing analytics or related roles.
• Understanding of basic principles of data organization and statistical analysis.
• Some agency experience or relevant academic understanding of sports marketing.

Responsibilities

• Assist with management of internal research requests.
• Provide data-oriented client support related to sponsorship strategy.
• Leverage data to generate insights for existing and prospective clients.
• Support internal research request pipeline management.

Skills

Data organization

Analytical thinking

Data storytelling

Problem solving

Education

0-2 years in sports marketing analytics

Job description

New York, New York, United States; Remote (U.S.)

Allied Global Marketingis a leading full-serviceentertainment,culture, andlifestyle-marketingagency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

Position: Sponsorship Analyst

Division: Partnership Solutions

Location: New York City or remote

Reports to: Vice President, Data & Analytics

Company

Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to Storyteller™. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports for the past three years.

At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all-

company meeting by reinforcing the organizational values that define what it means to be Allied.

• Driven – All grit, no quit. We love what we do and use that drive to help our clients win every day.
• Versatile – Built for change. We strive for continuous improvement; progress, not perfection.
• Meticulous – Do the corners because details matter. Little things done well make big things happen.
• Real – We lead with transparency and vulnerability to empower teammates who feel heard and seen.
• One – We, not me. We always put team first and find every opportunity to reward the assist.

The Opportunity:

Allied Sports is seeking an Sponsorship Analyst, to support a diverse portfolio of clients across the agency, including brand partners, rights holders, and sports talent, spanning multiple lines of business such as advisory, sales, and talent representation.The Analyst will be responsible for assisting with day-to-day management of internal research requests, data-oriented client support, and industry/fan insight generation related to both existing and prospective sports marketing client business. The Analyst will be expected to provide general communications and administrative support related to Allied Sports analytics services, interface with internal stakeholders, clients, and research vendors, and ultimately demonstrate proficiency in leveraging data to evaluate sponsorship deals and guide sponsorship strategy.While expertise related to data science, statistics, and coding is a plus, this role will be more focused on applications of consumer research and media metrics from a partnership marketing perspective.

Responsibilities

• Assist with day-to-day management of internal research requests emanating from both brand marketing and partnership development (commercial) teams, respectively
• Provide data-oriented client support for both brand and property clients related to questions of sponsorship strategy, deal/asset valuation, and marketing performance measurement
• Leverage data to generate industry and fan insights related to existing client endeavors as well as prospective clients (new business pitches, RFP responses, etc.)
• Provide general communications and administrative support related to Allied Sports analytics services, particularly w/r/t internal research request pipeline management
• Learn and utilize Allied Sports research toolkit including subscription-based services related to consumer demographics/behaviors, business intelligence, industry news aggregators, and media measurement
• Manage relationships with existing and potential research vendors as part of the on-going development of our Allied Sports research toolkit, or for ad hoc client projects
• Assist with presentations/decks, development of client-facing materials, and research-related storytelling including data visualization
• Interface directly with brand and property clients when/where data/research support is needed

Qualifications

• Minimum 0–2 years of experience in sports marketing analytics, sponsorship measurement, or related roles within an agency, brand, property, talent, or research environment
• Understanding of basic principles of data organization, manipulation, and cleaning (constructing data frames/tables, variables vs observations, sorting and labeling, statistical analysis)
• Some agency experience or equivalent academic understanding of sports, sports marketing, sponsorships/partnerships, event marketing, valuation, and ROI measurement
• Ability to think analytically, grasp data concepts/ trends, and articulate data stories in layman’s terms (i.e. data storytelling)
• Ability to problem-solve independently and in groups