SPECTRIO LLC is hiring : Digital Marketing Web Designer in Tampa

SPECTRIO LLC; Tampa (FL); Remote; USD 60,000 - 90,000; Full time

Job summary

An established industry player seeks a Digital Marketing Web Designer to enhance user experience and drive engagement through effective website management. This role involves collaborating with cross-functional teams to ensure websites align with brand identity and marketing goals. The ideal candidate will have a strong background in web development, SEO, and UX/UI principles, contributing to innovative digital marketing strategies. With a focus on performance and usability, this position offers the chance to make a significant impact in a dynamic work environment, supporting a wide range of marketing initiatives and enhancing customer engagement.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Paid Parental Leave

401k

HSA

FSA

Dependent Care FSA

Short and Long Term Disability

Education Reimbursement

Qualifications

• 3-5 years of experience in a webmaster or web developer role.
• Proficiency in website optimization tools and analytics.

Responsibilities

• Maintain and update company websites for optimal performance.
• Collaborate with marketing and design teams on web content.

Skills

Google Analytics

SEO principles

UX / UI principles

Project management

Communication skills

Education

Bachelor’s degree in Web Development

Bachelor’s degree in Computer Science

Bachelor’s degree in Information Technology

Bachelor’s degree in Digital Media

Tools

WordPress

Drupal

Google Search Console

CMS plugins

Job description

As a leading provider of comprehensive digital signage solutions, Spectrio empowers clients to transform their business locations into modern, dynamic destinations for customers and employees.

Headquartered in Tampa, Florida, and serving more than 150,000 global client locations across industries including automotive, healthcare, and financial services, Spectrio consistently ranks among the fastest-growing and largest companies in the Tampa Bay area.

As part of the Tampa Bay Business Journal’s “Fast 50” and “Tampa Bay 200,” as well as being honored 11 times on the Inc. 5000. Spectrio’s digital signage software has received praise for its features and ease of use by reviewers on Capterra and G2, as well as winning multiple awards for creative content, technology, and innovation!

For more information, visit

Primary Objective :

As the Digital Marketing Web Designer, you will ensure the optimal performance, security, and user experience (UX / UI) of the company’s websites. This role involves maintaining, updating, and improving web content and functionality to drive engagement, lead generation, and support marketing initiatives. You will collaborate with marketing, design, and IT teams to ensure the websites reflect the brand identity, align with business goals, and leverage UX / UI best practices to enhance navigation, usability, and conversion rates.

Responsibilities include :

• Maintain the day-to-day functionality of company websites, ensuring uptime and reliability.
• Update and publish content across pages in coordination with the content and marketing teams.
• Monitor site performance (traffic, speed, SEO, and security), and troubleshoot any technical issues.
• Collaborate with designers and developers to implement new site features or enhancements.
• Manage hosting environments, CMS platforms (e.g., WordPress, Drupal), and domain registrations.
• Ensure websites meet best practices in SEO, accessibility, and responsive design.
• Track analytics and generate reports on website traffic and user behavior.
• Stay up-to-date with trends, tools, and best practices in web development and digital marketing.
• Serve as a core member of the Marketing Team, ensuring the website reflects marketing goals, brand identity, and campaign messaging.
• Leverage UX / UI best practices to optimize site navigation, usability, and conversion rates, supporting marketing and lead generation efforts.
• Collaborate with the marketing team on web design, layout, messaging, and digital storytelling, ensuring all website updates align with brand standards, marketing strategies, and customer engagement best practices.
• Support marketing initiatives by creating landing pages, campaign microsites, and promotional web content.

Requirements :

• Bachelor’s degree in Web Development, Computer Science, Information Technology, Digital Media, or a related field.
• 3-5 years years of experience in a webmaster, web developer, or similar role.
• Proficiency in Google Analytics, Google Search Console, SEO principles, and website optimization tools, with hands-on experience using CMS plugins / add-ons.
• Experience in digital design and familiarity with UX / UI principles required.
• Basic knowledge of server management and website hosting.
• Experience with website security, backup, and recovery protocols.
• Excellent communication skills with the ability to effectively present ideas and collaborate with cross-functional teams.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
• Attention to detail and a keen eye for aesthetics, ensuring brand consistency and quality in all design deliverables.
• Knowledge of marketing automation platforms and how they integrate with websites.
• Familiarity with web compliance standards (ADA, GDPR, etc.).
• Position is Remote. Considering candidates in the Southeast U.S. including FL, NC & TX .

Spectrio offers a wide range of benefits for our team members, including Medical, Dental, Vision, Paid Parental Leave, 401k, HSA, FSA, Dependent Care FSA, Short and Long Term Disability, Life Insurance, EAP, Paid Time Off, Paid Sick Time, Paid Holidays, and Education Reimbursement.

Spectrio is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category.

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