Specialist, Membership Retention

AAA Club Alliance; Worthington (OH); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid schedule

Health benefits

401(k) with match

Paid time off

Volunteer time

Professional development

AAA Membership

Job summary

AAA Club Alliance is seeking a Membership Retention Specialist to drive engagement and loyalty across the member lifecycle. You will coordinate campaigns, analyze results, and collaborate with internal and external partners to optimize communications and achieve growth.

The role emphasizes cross-functional leadership, budget stewardship, and delivering personalized member experiences with a hybrid schedule and strong benefits.

Qualifications

• Bachelor's degree in Marketing and 4–5 years of related retention/loyalty marketing experience.
• Strong understanding of business objectives and market factors affecting AAA.
• Experience with budgeting, forecasting, and expense management.

Responsibilities

• Oversee production for all marketing efforts (direct mail, digital, telemarketing).
• Collaborate with internal teams and vendors to produce cost-effective member communications.
• Track and analyze results to improve campaigns and achieve objectives.
• Prepare internal communications for staff to handle questions about campaigns.
• Set objectives for marketing initiatives across platforms and ensure on-time execution.

Skills

Project management

Leadership

Budgeting

Forecasting

ROI analysis

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Access

Education

Bachelor's degree in Marketing

Job description

Position Summary:

AAA Club Alliance is committed to helping members understand, engage with, and maximize the value of their membership. The Membership Retention Specialist supports the development and execution of member engagement strategies that increase awareness, adoption, and utilization of AAA benefits, products, and services while strengthening member loyalty and retention. This role coordinates targeted campaigns, communications, and initiatives across the member lifecycle, collaborating with internal stakeholders and external partners to deliver relevant, timely, and personalized member experiences. The position also supports campaign reporting and analysis, project management, and process improvement efforts that contribute to membership growth, engagement, and retention goals.

What We Offer:

• Competitive annual salary
• the starting base compensation for this position is: $55,284-$84,579*
• Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
• * The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

• Oversee production for all marketing efforts (direct mail, digital, & telemarketing).
• Collaborate with internal marketing/support teams, as well as vendors, to produce cost-effective member communications.
• Track, monitor, & analyze results for all marketing programs; use campaign results to continually improve results and achieve key objectives.
• Prepare internal communications for AAA personnel to prepare them to effectively handle member and vendor questions related to efforts/programs.
• Establish objectives for marketing initiatives, including test offers, financial assumptions, and creative, across all platforms.
• Ensure marketing campaigns are executed on a timely basis and are within the planned budget.
• Execute strategies developed for achieving incremental member growth across all membership categories.
• Work closely with management team to create an annual marketing plan/budget; track actual results to forecast and make recommendations for improvement.
• Collaborate with third party telemarketing vendors to maximize performance and achieve renewal goals.
• Work closely with Corporate Marketing, Consumer and Market Research, and 3rd party partners to continually improve all communications to drive renewal rate improvement or member growth and deliver a consistent brand image.

Minimum Qualifications:

• Bachelor's degree, preferably in Marketing, and a minimum of four to five years’ experience in a related field (preferably in Retention, Acquisition or Loyalty Marketing), or the equivalent combination of education and experience.
• Demonstrates a clear understanding of business objectives and relevant internal/external business issues impacting AAA Club Alliance's ability to achieve its objectives.
• Knowledge and application of project management principles; effective in setting priorities, applying resources and meeting deadlines.
• Exhibits leadership skills and can effectively motivate cross-functional teams to meet desired objectives and produce results.
• Proven ability to drive change through the effective development and selling of concepts and proposals to all levels including senior management.
• Ability to effectively work independently on all assignments and projects with minimal supervision.
• Solid understanding of budgeting, forecasting and expense management principles.
• Excellent skills in analyzing financial information, forecasting trends, ROI analysis, etc.
• Working knowledge of various Microsoft applications including Word, Excel, PowerPoint, Outlook and Access.

Full time Associates are offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Page for more information

Job Category:

Marketing

Work from home or remote positions primary residence must reside within the footprint that AAA Club Alliance Inc. operates.

Our club is located in Washington DC and 13 states including Connecticut, Delaware, Indiana, Kansas, Kentucky, Maryland, New Jersey, Ohio, Oklahoma, Pennsylvania, South Dakota, Virginia, and West Virginia.

We’ve created an environment where you can look forward to coming to work and interacting with compassionate people who enjoy what they do and love supporting their team.

We’re dedicated to keeping our Associates fulfilled and helping them feel secure.

So that leaves one question, are you ready to make a difference? Are you being referred to one of our roles?

We recognize that you don’t stop being a parent, caretaker, pet owner, or student because you’re at work. We give our Associates the option to customize their experience in order to suit their individual needs and interests. We offer a wide array of benefits that give our Associates piece of mind– even after retirement. You can learn more about our benefit offerings here.

AAA Club Alliance complies with federal, state and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please direct your inquiries to [e-mail].

ACA is an equal opportunity employer and complies with all applicable federal, state and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.