Specialist, Membership Retention

AAA Club Alliance; Wilmington (DE); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Paid time off

401(k) with company match

Volunteer time off

Education reimbursement

AAA Premier Membership

Job summary

AAA Club Alliance is seeking a Membership Marketing Specialist to develop and execute member engagement strategies that increase awareness, adoption, and utilization of benefits, products, and services. You will collaborate with internal teams and external partners to deliver personalized member experiences across the lifecycle.

The role focuses on campaign planning, performance tracking, and process improvements to drive membership growth and retention, with a hybrid schedule and a competitive

Qualifications

• Bachelor's degree in Marketing or related field; 4–5 years in retention/acquisition/loyalty marketing.
• Experience translating data into actionable marketing strategies and campaigns.
• Strong project management and cross-functional leadership abilities.

Responsibilities

• Oversee production for all marketing efforts (direct mail, digital, telemarketing).
• Collaborate with internal teams and vendors on member communications.
• Track, monitor, and analyze results; drive continual improvement.
• Prepare internal communications for staff to handle questions about campaigns.
• Set objectives for marketing initiatives across platforms; manage budgets.
• Help create annual marketing plan and forecast results; adjust as needed.

Skills

Retention marketing

Acquisition marketing

Loyalty marketing

Cross-functional leadership

ROI analysis

Forecasting

Analytics

Education

Bachelor's degree in Marketing

Tools

Word

Excel

PowerPoint

Outlook

Access

Job description

AAA Club Alliance is hiring for a Membership Marketing Specialist to join our team!Position Summary:AAA Club Alliance is committed to helping members understand, engage with, and maximize the value of their membership. The Membership Marketing Specialist supports the development and execution of member engagement strategies that increase awareness, adoption, and utilization of AAA benefits, products, and services while strengthening member loyalty and retention. This role coordinates targeted campaigns, communications, and initiatives across the member lifecycle, collaborating with internal stakeholders and external partners to deliver relevant, timely, and personalized member experiences. The position also supports campaign reporting and analysis, project management, and process improvement efforts that contribute to membership growth, engagement, and retention goals.What We Offer:As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:Competitive annual salary; the starting base compensation for this position is: $55,284-$84,579*Annual Bonus EligibilityHybrid schedule (3 days on-site weekly)Comprehensive health benefits packageGenerous accrued paid time off + 8 paid holidays401(K) plan with company match up to 7%Professional development opportunities and tuition reimbursementPaid time off to volunteer & company-sponsored volunteer events throughout the yearOther benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.Primary Responsibilities:Oversee production for all marketing efforts (direct mail, digital, & telemarketing).Collaborate with internal marketing/support teams, as well as vendors, to produce cost-effective member communications.Track, monitor, & analyze results for all marketing programs; use campaign results to continually improve results and achieve key objectives.Prepare internal communications for AAA personnel to prepare them to effectively handle member and vendor questions related to efforts/programs.Establish objectives for marketing initiatives, including test offers, financial assumptions, and creative, across all platforms.Ensure marketing campaigns are executed on a timely basis and are within the planned budget.Execute strategies developed for achieving incremental member growth across all membership categories.Work closely with management team to create an annual marketing plan/budget; track actual results to forecast and make recommendations for improvement.Collaborate with third party telemarketing vendors to maximize performance and achieve renewal goals.Work closely with Corporate Marketing, Consumer and Market Research, and 3rd party partners to continually improve all communications to drive renewal rate improvement or member growth and deliver a consistent brand image.Minimum Qualifications:Bachelor's degree, preferably in Marketing, and a minimum of four to five years’ experience in a related field (preferably in Retention, Acquisition or Loyalty Marketing), or the equivalent combination of education and experience.Demonstrates a clear understanding of business objectives and relevant internal/external business issues impacting AAA Club Alliance's ability to achieve its objectivesKnowledge and application of project management principles; effective in setting priorities, applying resources and meeting deadlines.Exhibits leadership skills and can effectively motivate cross-functional teams to meet desired objectives and produce results.Proven ability to drive change through the effective development and selling of concepts and proposals to all levels including senior management.Ability to effectively work independently on all assignments and projects with minimal supervision.Solid understanding of budgeting, forecasting and expense management principles.Excellent skills in analyzing financial information, forecasting trends, ROI analysis, etc.Working knowledge of various Microsoft applications including Word, Excel, PowerPoint, Outlook and Access.Full time Associates are offered a comprehensive benefits package that includes:Medical, Dental, and Vision plan optionsUp to 2 weeks Paid parental leave401k plan with company match up to 7%2+ weeks of PTO within your first yearPaid company holidaysCompany provided volunteer opportunities + 1 volunteer day per yearFree AAA MembershipContinual learning reimbursement up to $5,250 per yearAnd MORE! Check out our Benefits Page for more informationACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.Job Category:Marketing