Specialist – Integrated Influencer Strategy

DICK'S Sporting Goods, Inc.; United States; On-site; USD 65,000 - 75,000; Full time

Job summary

DICK’S Sporting Goods is seeking a Specialist, Integrated Influencer Strategy to help develop and execute creator programs that build brand relevance and customer engagement. You will work with internal teams, agencies, and creators to drive campaign deliverables and measurable business outcomes.

The role emphasizes collaboration, timely project management, reporting, and identifying opportunities for optimization across social platforms, with a focus on authentic partnerships that resonate with

Qualifications

• Bachelor's degree in Marketing, Influencer Marketing, Communications, Digital Marketing or related field.
• Experience with influencer marketing, creator partnerships, and paid social campaigns.
• Familiarity with major social platforms and paid social tactics.
• Ability to craft engaging content ideas to drive social impressions.
• Strong organizational, multitasking and time-management skills.
• Professional communication across all levels, including executives.
• Awareness of culture-relevant influencer opportunities and partnerships.
• Ability to sell ideas cross-functionally and manage external agencies.
• Ability to work independently with minimal supervision and make decisions.

Responsibilities

• Support the execution of creator campaigns, programs and initiatives.
• Assist with creator identification, evaluation, and activation.
• Coordinate campaign deliverables, timelines, approvals and reporting needs.
• Partner with agencies and internal stakeholders to support program execution.
• Ensure programs align with objectives, timelines and processes.
• Collaborate with internal stakeholders and agencies to support creator initiatives.
• Manage communication, planning and project management across workstreams.
• Build relationships with creators, agencies and cross-functional partners.
• Support campaign performance reporting and insights gathering.
• Identify opportunities for optimization and process improvements.

Skills

Influencer marketing

Social media marketing

Content ideation

Campaign coordination

Cross-functional collaboration

Professional communication

Time management

Business maturity

Independent work

Culture awareness

Education

Bachelor's degree in Marketing or related field

Job description

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

OVERVIEW

The Specialist, Integrated Influencer Strategy is responsible for supporting the development and execution of creator strategies that drive brand relevance, customer engagement, and business growth. This role partners with internal stakeholders, agency teams, and creators to execute influencer initiatives, support creator partnerships, coordinate campaign deliverables, and contribute to measurable business outcomes.

Influencer Strategy & Program Execution

Support the execution of creator campaigns, programs, and initiatives. Assist with creator identification, evaluation, and activation. Coordinate campaign deliverables, timelines, approvals, and reporting needs. Partner with agencies and internal stakeholders to support successful creator program execution. Ensure creator programs are delivered in alignment with established objectives, timelines, and processes.

Cross-Functional Partnership & Agency Coordination

Collaborate with internal stakeholders and agency partners to support creator initiatives. Support communication, planning, and project management activities across assigned workstreams. Build productive relationships with creators, agencies, and cross-functional partners.

Measurement & Operational Support

Support campaign and creator performance reporting. Assist with gathering insights and identifying opportunities for optimization. Contribute to process improvements that increase team efficiency and effectiveness.

QUALIFICATIONS

• Bachelor's Degree Marketing, Influencer Marketing, Communications, Digital Marketing, Social Media Marketing or related field/experience 1-3 years
• Marketing, Influencer Marketing, Communications, Digital Marketing, Social Media Marketing or related field/experience
• Functionality of top social platforms
• Understanding of paid social media tactics
• Drive and passion for collaboration, establishing internal and external professional relationships
• Ability to craft engaging content ideas that has the potential to drive social media impressions
• Display a high degree of organization, time management and organizational skills; ability to multi-task
• Ability to communicate professionally and broadly at all levels up through executive
• Have a pulse on culture and relevant partnership opportunities for the Company
• Knowledge of relevant social media platforms, including up-and-coming
• Have a pulse on culturally-relevant potential influencers
• Ability to sell ideas cross-functionally
• Work independently and with little supervision
• Decision-making, business acumen and maturity is required
• Ability to manage outside agency team and keep them on-task
• Solves problems creatively and works individually with little supervision on multiple jobs #LI-SL1

VIRTUAL REQUIREMENTS

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments. To ensure a smooth and secure experience, please note the following: Cameras must be on during all virtual interviews. AI tools are not permitted to be used by the candidate during any part of the interview process. Offers are contingent upon a satisfactory background check which may include ID verification. If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!

ACHIEVING SUCCESS AT DICK’S SPORTING GOODS

Everything we do is focused on helping athletes achieve their dreams. Accomplishing this takes a team of people committed to being their best. That means learning, growing, advancing and exploring new experiences. Advancing in our career is much like a climbing wall; it isn't always a vertical path. Climbers plan their path, make moves in every direction and reach further. Whatever direction you want to explore, we encourage you to be brave, curious and hungry for new experiences. We are the athletes, the coaches, the energy in the stands, and the fans that fill them. The referees that call the games and the neighbor that can’t wait until the next one. The sports enthusiasts that wake up and strive to reach our personal best. We are DICK’S Sporting Goods – a community united by our passion for sport, standing together in our pursuit of our best. What we bring to the game is what we believe will change it. By upholding the values that strengthen our performance, fosters collaboration, and ignites our desire to win, we actively demonstrate the impact and change we inspire when we work as one.