Specialist II Sales Development - S2 (SLSDEV - Sales Development)

Vista Equity Partners Management, LLC; United States; Remote; USD 45,000 - 60,000; Full time

Job summary

A leading educational technology firm is seeking a Sales Development Representative to drive pipeline growth by engaging K-12 schools and districts. This entry-level role requires strong communication skills and a background in sales or customer service. The candidate will identify potential customers and set the stage for meaningful sales conversations. The ideal applicant is motivated and familiar with CRM tools like Salesforce, thriving in a sales-driven environment.

Qualifications

• Background in sales, lead generation, or customer service.
• Comfortable with cold outreach (calls, emails).
• Motivated and passionate about education technology.

Responsibilities

• Source and identify potential customers through inbound or outbound efforts.
• Engage with prospects to determine fit for PowerSchool’s solutions.
• Maintain accurate records of interactions and progress.

Skills

Strong communication skills

Time management skills

Sales-driven

Familiarity with CRM tools

Goal-oriented

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Microsoft Office

Job description

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you’re joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.

Team Overview

Our Sales team serves the critical role of getting our products into the hands of our customers. This talented team works hard to build and maintain relationships with our clients, as well as looks for new business opportunities to expand our reach.

As a Sales Development Representative (SDR), your job is to introduce PowerSchool’s solutions to K–12 schools and districts by identifying, engaging, and qualifying potential customers. This entry-level sales position plays a key part in driving pipeline growth. You’ll be the first point of contact in the sales process—connecting with prospects, understanding their needs, and setting the stage for meaningful sales conversations with our Account Executives.

Responsibilities

Description

A Sales Development Representative (SDR) identifies potential clients, generates leads, and qualifies prospects. They collaborate with the Sales team, track progress, and set appointments to achieve sales goals.

• Your day-to-day job will consist of:
• Prospecting & Lead Generation: Source and identify potential customers through inbound or outbound efforts (cold calls and emails).
• Lead Qualification: Engage with prospects to understand their needs and determine if they are a good fit for PowerSchool’s solutions.
• Collaboration: Work closely with Account Executives and other sales team members to ensure a smooth handoff of qualified leads.
• Pipeline Management: Maintain accurate records of interactions and progress using CRM tools, and report on performance metrics.
• Strategic Outreach: Use personalized messaging and cadence strategies to engage prospects effectively.
• Quota Attainment: Consistently meet or exceed monthly and quarterly goals related to outreach volume, SQOs, and pipeline contribution.
• Market & Research: Conduct research on school districts, education trends, and key decision-makers to inform outreach strategy.
• Continuous Learning & Development: Stay up to date on product updates and new feature releases to effectively communicate value propositions.
• Other Duties as Assigned: Perform additional tasks and projects as needed to support team objectives.

Qualifications

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• Background in sales, lead generation, or customer service
• Strong communication, organization, and time management skills
• Comfortable with cold outreach (calls, emails)
• Familiarity with CRM tools (e.g., Salesforce) and Microsoft Office
• Motivated, goal-oriented, and passionate about education technology
• Be Sales-Driven
  Focus on generating pipeline, creating opportunities, and contributing to bookings. Keep sales activity and impact at the center of your daily work.
• Plan Your Day with Purpose
  Structure your time to meet daily outreach goals while balancing other responsibilities. Prioritize what moves the needle.
• Own Your Outcomes
  Use Salesforce and team tools to track your pipeline and progress. Take responsibility for your performance and seek support when needed.
• Commit to Ongoing Development
  Stay open to feedback and coaching. Look for ways to build on your strengths, improve your skills, and share what’s working with the team.
• Share Insights & Inform Strategy
  Stay current on PowerSchool’s products and positioning. Share insights from the field that can help shape messaging, strategy, and product direction.
• Show Up Professionally
  Bring a positive, can-do attitude. Represent PowerSchool with professionalism, especially under pressure or when facing challenges.
• Communicate Proactively
  Keep your team and leaders informed, whether it’s good news or roadblocks. Ask questions when unsure, and contribute to open, honest conversations.
• Solve Problems, Don’t Just Spot Them
  When something isn’t working, think through the issue and suggest solutions. Then, collaborate with your team to move things forward.
• Know the Competition
  Understand how PowerSchool stacks up against competitors and use that knowledge to position us effectively in conversations. Share what you’re hearing from the field.