Specialist, Digital Strategy & Activation

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

APX Exchange, part of Publicis Groupe, is seeking a Specialist on the Digital Strategy & Activation Team in New York. You will support developing teams, delivering value to client campaigns, and managing day-to-day operations, collaborating with partners and colleagues to optimize outcomes.

The role requires 2–5 years in media with basic media knowledge, proficiency in Salesforce and MS Office, and strong financial acumen to guide campaign performance and budgeting.

Qualifications

• 2–5 years of experience with basic knowledge of media.
• Background in Agency Planning/Investment, Media Sales, Consulting or Media Client Side.
• Proficient in Salesforce and MS Office Suite (Excel preferred).
• Strong media financial acumen.
• Business financial acumen preferred.
• Basic understanding of the media landscape.

Responsibilities

• Understand team roles and train Sr Associates and billing staff.
• Lead campaign activation and RFP/post-sale processes for mid-level accounts.
• Ensure accurate delivery and billing through Prisma, invoices and the Unbilled Report; maintain client/vendor communications.

Skills

Media basics

Media investment

Tools

Salesforce

MS Office Suite

Excel

Job description

Company description

Apex is Publicis Groupe’s futures marketplace, leveraging Publicis capital to create risk-free, value-based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.

Overview

ABOUT THE TEAM

The Specialist role will report into the Supervisor position and will be a part of the Digital Strategy & Activation Team. This team works collectively to ensure that we have a thorough understanding of and a pulse on the media landscape, make smart investments with media partners, negotiating mutually favorable terms, and plan and execute client media buys that best deliver on their business and marketing objectives.

ABOUT THE ROLE

The expectations for this role fall into 3 key categories:

Responsibilities

1. Developing Teams & Talent

• - Understand roles and responsibilities within the team.
• - Contribute to training of Sr Associates/Associates on their team and billing/reconciliation team individuals.
• - Reviews and supports goals of Sr./Associates.

2. Delivering on Our Value Proposition

• - Participate in meetings with partners.
• - Understands partner portfolio offerings and can identify client opportunities.
• - Participate in negotiations for assigned clients and campaigns.
• - Identify performance issues with partner and manage optimization conversations for select mid-level accounts. Develop campaigns that partner with preferred partners.
• - Execute campaign management and delivery in full of select mid-level accounts across most steps independently with great accuracy
• - Participate in negotiations.
• - Develop with support performance and delivery of select mid-level accounts.

3. Managing Business & Operations

• - Manage campaign activation; contribute to template and buy entry.
• - Leads RFP/post-sale process for select mid-level accounts and can serve as first touch QA for Associates.
• - Can execute process with some oversight and high degree of accuracy.
• - Participate in discrepancy resolution for assigned clients and campaigns.
• - Establish expectations through clear communication with client and vendor.
• - Understands billing process through owning RFI process, reconciliation of invoices in Prisma and approvals on the Unbilled Report for select mid-level accounts.
• - Contribute to data input across various tools.
• - Proficient in MS Office Suite, OX/Prisma, Salesforce, etc.
• - Keeps Salesforce up to date for assigned accounts

Qualifications

TECHNICAL SKILL REQUIREMENTS

We value diversity of thought and experiences at APEX! If you learned about media from the sales or agency side, that’s great but we do need folks with basic level of understanding of how media investment works.

• - 2-5 years of experience with Basic knowledge of media is critical for success in this role
• - Diverse backgrounds and experience are welcome including Agency Planning/Investment, Media Sales, Consulting and/or Media Client Side
• - Basic knowledge of Salesforce and MS Office Suite (must be proficient in Excel)
• - Strong media financial acumen is mandatory
• - Business financial acumen is preferred
• - Basic understanding of the media landscape

SOFT SKILL REQUIREMENTS

Technical skills are a point of entry for the roles at APEX but we’re looking for exceptional talent with high emotional intelligence and soft skills that drives our culture.

• - Has strong relationships, trust, respect, and support from others
• - Hungry to work hard to meet/exceed expectations
• - Adapts well, embraces and drives change
• - Acts transparently with others
• - Leads with positivity and inclusivity to inspire those around them

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/24/2026.