Senior Associate, Social Activation

Publicis Media; New York (NY); Presencial; USD 50 000 - 74 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Resumo da oferta

The Senior Associate role within Apex, Publicis Groupe’s futures marketplace, sits on the Digital Strategy & Activation Team in New York. You will forecast, build and manage paid social campaigns across Meta, TikTok, Snapchat, Reddit, LinkedIn and Pinterest to meet client objectives.

You will monitor performance, set up tracking, maintain budget accuracy, and collaborate with Social Supervisors to deliver insights and growth. This role emphasizes test-and-learn and proactive contribution.

Qualificações

• 1–2 years of experience in paid social campaign execution across platforms TikTok, SNAP, Meta, Reddit, LinkedIn and Pinterest.
• Foundational knowledge of social media ad buying tools (Meta Ads Manager, TikTok Ads Manager, Snapchat, etc.).
• Proficient in Excel with comfort in data analysis, reporting, and budget management.
• Familiarity with internal systems such as Prisma, OX, Salesforce, or similar tools.
• Highly organized, detail-oriented, and responsive to timelines.
• Naturally curious, collaborative, and motivated to grow in the digital media space.

Responsabilidades

• Social Campaign Management: Forecast in-platform and create media plans based on campaign objectives, benchmarks and historical performance in a timely manner.
• Social Campaign Management: Build, launch, and manage paid social campaigns across platforms like Meta, TikTok, Snapchat, Reddit, LinkedIn & Pinterest. Meta, TikTok & Snapchat preferred.
• Social Campaign Management: Monitor campaign pacing and performance; identify optimization opportunities and flag delivery issues.
• Social Campaign Management: Set up tracking (pixels, UTM parameters, etc.) and QA assets and campaign builds to ensure flawless execution.
• Social Campaign Management: Maintain platform fluency — stay up to date on features, betas, and best practices through self-guided learning and partner education sessions.
• Platform & Financial Operations: Maintain accurate budgets and spend forecasts; actualize spend and reconcile invoices in internal systems (e.g., Prisma, Salesforce).
• Platform & Financial Operations: Work with APEX leads to ensure billing processes run smoothly for assigned campaigns.
• Platform & Financial Operations: Log and track all campaign details in Salesforce and internal systems.
• Collaboration & Growth: Partner closely with Social Supervisors and Managers to support strategic planning and reporting.
• Collaboration & Growth: Assist in pulling data, crafting insights, and building performance recaps.
• Collaboration & Growth: Contribute to internal knowledge sharing and training for junior team members.
• Collaboration & Growth: Embrace a test-and-learn culture and bring proactive ideas to team discussions.
• Collaboration & Growth: Maintain a pulse check on current trends across Social platforms to keep the Social team up to date with what’s happening in the industry.

Conhecimentos

Paid social campaign execution

Social media platforms

Excel

Budget management

Collaboration

Analytics

Ferramentas

Prisma

OX

Salesforce

Descrição da oferta de emprego

Company Description

Apex is Publicis Groupe’s futures marketplace, leveraging Publicis capital to create risk‑free, value‑based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.

Company Description

Apex is Publicis Groupe’s futures marketplace, leveraging Publicis capital to create risk‑free, value‑based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.

Overview

ABOUT THE TEAM

The Senior Associate role will report into the Supervisor position and will be a part of the Digital Strategy & Activation Team. This team works collectively to ensure that we have a thorough understanding of and a pulse on the media landscape, make smart investments with media partners, negotiating mutually favorable terms, and plan and execute client media buys that best deliver on their business and marketing objectives.

About The Role

The expectations for this role fall into 3 key categories.

Responsibilities

Social Campaign Management

• Forecast in-platform and create media plans based on campaign objectives, benchmarks and historical performance in a timely manner.
• Build, launch, and manage paid social campaigns across platforms like Meta, TikTok, Snapchat, Reddit, LinkedIn & Pinterest. Meta, TikTok & Snapchat preferred.
• Monitor campaign pacing and performance; identify optimization opportunities and flag delivery issues.
• Set up tracking (pixels, UTM parameters, etc.) and QA assets and campaign builds to ensure flawless execution.
• Maintain platform fluency — stay up to date on features, betas, and best practices through self-guided learning and partner education sessions.

Platform & Financial Operations

• Maintain accurate budgets and spend forecasts; actualize spend and reconcile invoices in internal systems (e.g., Prisma, Salesforce).
• Work with APEX leads to ensure billing processes run smoothly for assigned campaigns.
• Log and track all campaign details in Salesforce and internal systems.

Collaboration & Growth

• Partner closely with Social Supervisors and Managers to support strategic planning and reporting.
• Assist in pulling data, crafting insights, and building performance recaps.
• Contribute to internal knowledge sharing and training for junior team members.
• Embrace a test-and-learn culture and bring proactive ideas to team discussions.
• Maintain a pulse check on current trends across Social platforms to keep the Social team up to date with what’s happening in the industry.

Qualifications

Requirements

• 1–2 years of experience in paid social campaign execution, either at an agency, in‑house, or on the platform side. Looking for hands‑on‑keyboard experience across the following platforms: TikTok, SNAP, Meta, Reddit, LinkedIn & Pinterest.
• Foundational knowledge of social media platforms and their ad buying tools (Meta Ads Manager, TikTok Ads Manager, Snapchat, etc.).
• Proficient in Excel and comfortable with data analysis, reporting, and budget management.
• Familiarity with internal systems such as Prisma, OX, Salesforce, or similar tools is a plus.
• Highly organized, detail-oriented, and responsive to timelines.
• Naturally curious, collaborative, and motivated to grow in the digital media space.

What Sets You Apart

• You love social — and have a deep interest in how platforms evolve, how people engage with content, and what drives performance.
• You’re solutions-oriented and bring a proactive, can‑do energy to your team.
• You’re excited by experimentation and welcome opportunities to test new formats and features.
• You’re a strong communicator who values transparency, inclusivity, and continuous learning.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/2026.