Specialist, CRM and Personalized Marketing

PetSmart Store Support Group, Inc.; Phoenix (AZ); On-site; USD 55,000 - 75,000; Full time

Job summary

Join a flexible and collaborative team at PetSmart as a CRM Specialist of Personalized Marketing in Phoenix. You will play a critical role in enhancing customer engagement through targeted campaigns via email, SMS, and push notifications. If you have a passion for pets and experience in marketing, this is a great opportunity to grow with a leading company in pet care.

Benefits

Pet friendly environment

On-site Dog Park

Fitness center with classes and trainers

Café with fresh meals

Onsite daycare facility

Qualifications

• Bachelor's degree required.
• Minimum two years marketing experience, preferably in retail.
• Strong collaboration and relationship-building skills.

Responsibilities

• Create and implement email campaign briefs with stakeholders.
• Participate in CRM strategy sessions and monthly calendar planning.
• Monitor project tasks in Workfront to ensure timely campaign execution.

Skills

Attention to detail

Organizational skills

Customer-centric planning

Collaboration

Communication skills

Education

Bachelor's degree in Marketing, Merchandising, Business

Tools

Microsoft Excel

PowerPoint

Job description

About the Team

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

About the Location

Collaborative & Flexible Work Environment: We believe in fostering growth, teamwork and creativity in a dynamic workplace. This role is based at PetSmart’s Phoenix Home Office, where associates currently enjoy the benefits of in-person collaboration while having the flexibility to work remotely one day per week (a “flex workday” with leader approval), and an expected four days in the office. At PetSmart, you’ll be part of an engaging and supportive environment designed to help you and our teams thrive.

About the Job

Job Description

Our Loyalty and Personalization team is looking for talented marketing individuals who are passionate about pets, are highly detail-oriented, enjoy identifying and implementing process optimizations and are relentlessly unsatisfied with the status quo.

We are seeking a CRM Specialist of Personalized Marketing to help support the deployment & execution of CRM campaigns across multiple channels, including email, SMS, and push. This role will be instrumental in assisting with a variety of responsibilities including, but not limited to, monthly campaign calendar curation, development of email briefs & targeting parameters, coordinating email planning sessions and initiating promotional offer set-up. PetSmart is poised to rapidly grow in this area and is looking for growth minded individuals to be part of the journey.

What You’ll Do:

• Create & implement email campaign briefs in collaboration with various stakeholders
• Participate in monthly calendar planning, CRM strategy working sessions & campaign targeting meetings, providing ideas and recommendations
• Collect & organize necessary details for successful email deployment, including copy, disclaimers & URLs
• Monitor and manage various project tasks in Workfront to ensure campaigns remain on schedule
• Orchestrate the set-up of in-store and online promotional offers and generate coupon creative assets
• Maintain weekly campaign reports, utilizing a variety of data sources to determine campaign performance and inform decision making – including a mix of CRM channel metrics, customer metrics, sales and redemption metrics
• Partner collaboratively across marketing, digital, creative, CRM audience & technical teams to help bring campaigns to life in our owned channels
• Leverage AI and other upcoming technologies to create efficiencies and personalization in communications; embracing a fast-paced, changing marketing environment

What You Need:

• Bachelor’s degree from a four-year college or university in Marketing, Merchandising, Business or other relevant path
• Minimum two years of relevant marketing experience, retail preferred
• Previous experience in CRM including email, SMS or mobile push preferred, which could include knowledge of email automation or deployment platforms, development or QA, AI tools, etc.
• Excellent attention to detail and bias for customer-centric planning
• Strong organizational skills and able to prioritize tasks and project timelines as necessary
• Must be able to work in a fast-paced environment where priorities can change quickly
• Strong collaboration and relationship-builder, both internally and externally, with outstanding verbal and written communication skills
• Self-starter, initiative-taker
• High proficiency with Microsoft Excel and PowerPoint

About the Culture

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.

Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet friendly environment, bring your pets to work!
• On-site Dog Park
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
• “Sit & Stay” Café serving fresh breakfast and lunch options
• On-site coffee bar
• “Lil’ Paws” learning center and onsite daycare facility (associate paid)
• Volunteer events with PetSmart Charities
• Learn more about #LifeAtPetSmart here:https://www.lifeatpetsmart.com/life-at-petsmart/
• Check out Associate stories and share in some celebrations at PetSmart:https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits here:https://benefits.petsmart.com/
• If you don't already live in the Phoenix area here's a guide to the area: Welcome to Phoenix Guide

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.