Specialist, Brand

Society for Human Resource Management (SHRM); Alexandria (VA); Hybrid; USD 70,000 - 85,000; Full time

Job summary

Society for Human Resource Management (SHRM) is seeking a Brand Specialist to support SHRM Brand initiatives, campaigns, events, and social programs. The Senior Specialist collaborates with cross-functional teams to drive brand strategy and ensure consistency across channels.

The role offers exposure to senior leaders, high-visibility projects, and an opportunity to shape SHRM’s brand at national events and on social platforms.

Qualifications

• Bachelor’s degree Marketing, Communications, Public Relations, Business, or related field.
• 3+ years of experience in brand marketing, integrated marketing, communications, social media, or agency account management.
• Strong project management and organizational skills.
• Exceptional written and verbal communication abilities.
• Experience supporting multi-channel marketing campaigns.
• Familiarity with social media content planning, publishing, analytics, and reporting.
• Ability to manage multiple projects simultaneously with attention to detail.
• Strong relationship-building and stakeholder management skills.
• Collaborative mindset and willingness to jump in wherever needed.

Responsibilities

• Support the execution of enterprise brand initiatives across campaigns, events, content, and digital channels.
• Coordinate projects from kickoff through completion, ensuring timelines, deliverables, and stakeholder expectations are met.
• Partner with internal teams and external agencies to bring marketing initiatives to life.
• Review creative assets and communications to ensure alignment with brand standards.
• Assist with the development and execution of social media content and channel strategies.
• Monitor social media performance and help identify opportunities to improve engagement and effectiveness.
• Develop presentations, briefs, reports, and project updates for stakeholders.
• Support event branding and activation efforts.
• Identify opportunities to improve processes, workflows, and brand consistency across the organization.
• Serve as a brand ambassador and advocate for best practices across teams.
• Other brand projects assigned.

Skills

Brand marketing

Project management

Written communication

Verbal communication

Social media planning

Analytics & reporting

Stakeholder management

Team collaboration

PowerPoint

MS Office

Education

Bachelor’s degree in Marketing/Communications/Public Relations/Business

Tools

Monday.com

Sprout Social

Sprinklr

Hootsuite

PowerPoint

Microsoft Office

Job description

**Summary

The Specialist, Brand is a core member of the SHRM Brand team, supporting all things SHRM Brand to help position SHRM as the predominant thought leader at the intersection of work, workers, and the workplace. The Senior Specialist supports a wide range of projects including national TV commercials, brand campaign strategy & performance and brand compliance to amplify SHRM’s brand and reputation. This role understands how to help drive projects forward efficiently and accurately while collaborating with cross functional teams and stakeholders/members. As a member of the Global Brand Team, the Specialist promotes the brand through messaging, creative storytelling, and brand activations at SHRM events with a demonstrated understanding of SHRM’s audience and strategic vision.

This role offers the opportunity to work on high-visibility brand initiatives, integrated marketing campaigns, enterprise events, and social media programs while gaining exposure to senior leaders and strategic business priorities.

Responsibilities

• Support the execution of enterprise brand initiatives across campaigns, events, content, and digital channels
• Coordinate projects from kickoff through completion, ensuring timelines, deliverables, and stakeholder expectations are met
• Partner with internal teams and external agencies to bring marketing initiatives to life
• Review creative assets and communications to ensure alignment with brand standards
• Assist with the development and execution of social media content and channel strategies
• Monitor social media performance and help identify opportunities to improve engagement and effectiveness
• Develop presentations, briefs, reports, and project updates for stakeholders
• Support event branding and activation efforts
• Identify opportunities to improve processes, workflows, and brand consistency across the organization
• Serve as a brand ambassador and advocate for best practices across teams.
• Other brand projects assigned.

Education & Experience Requirements

Education:

• Bachelor’s degree Marketing, Communications, Public Relations, Business, or a related field

Experience:

• 3+ years of experience in brand marketing, integrated marketing, communications, social media, or agency account management
• Strong project management and organizational skills
• Exceptional written and verbal communication abilities
• Experience supporting multi-channel marketing campaigns
• Familiarity with social media content planning, publishing, analytics, and reporting
• Ability to manage multiple projects simultaneously while maintaining attention to detail
• Strong relationship-breaking and stakeholder management skills
• A collaborative mindset and willingness to jump in wherever needed

Preferred Experience:

• Agency experience or experience working in a fast-paced marketing environment
• Experience with project management platforms such as Monday.com
• Experience with social media management platforms such as Sprout Social, Sprinklr, Hootsuite, or similar tools
• Strong PowerPoint and presentation development skills

Knowledge, Skills & Abilities

• Strong written and verbal communication skills.
• Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines.
• Strong project management skills.
• Strong attention to detail.
• Ability to work as part of a team with excellent interpersonal skills.
• Proficient with Microsoft Office Suite.

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.

Travel: 0 - 10%

#LI

The hiring range for this position is $70,000 to $85,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.