Specialist, Activism and Outreach

World Wildlife Fund, Inc.; Washington (District of Columbia); On-site; USD 59,000 - 73,000; Full time

Job summary

World Wildlife Fund, Inc. in the United States seeks an Activism and Outreach Specialist to lead the Panda Ambassador Program and broaden WWF activism.

The role focuses on recruitment, onboarding, project coordination, and leadership development under supervision. Responsibilities include managing monthly ambassador calls, creating resources, coordinating events, and aligning ambassador activities with WWF campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 4 years of relevant experience.
• Demonstrated experience in online advocacy or activism.
• Proficiency in Canva and Airtable; social media content creation.

Responsibilities

• Panda Ambassador Program management: recruitment, onboarding and project guidance.
• Develop recruitment strategies and ambassador resources.
• Lead ambassador calls and online community engagement.
• Support WWF activism events and outreach initiatives.
• Track engagement metrics and report insights.

Skills

Online advocacy experience

Strong communication

Project management

Collaboration

Inclusion & culture

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Airtable

Instagram

X/Twitter

Microsoft Office

Job description

Job Description

Major Function

World Wildlife Fund (WWF), one of the world’s leading conservation organizations, seeks a Activism and Outreach Specialist.The Activism and Outreach Specialist key responsibilities will include administration of WWF's premier activism vehicle, the Panda Ambassador Program, as well as engaging a broader set of WWF activists in conservation advocacy. Working under the Manager's guidance, this role will drive meaningful engagement with WWF's campaigns and initiatives.

The Specialist will play a central role in the day-to-day functioning of the Panda Ambassador Program, with a focus on recruitment, onboarding, project coordination, and leadership development. The Specialist will develop resources and strategies that empower Ambassadors, align their efforts with WWF’s broader campaigns, and elevate their stories. The Specialist will also more broadly support key Activism and Outreach functions and initiatives outside the Panda Ambassador program.

Key Responsibilities

Panda Ambassador Program Management

• Lead the day-to-day administration of the Panda Ambassador Program, including recruitment, candidate vetting, onboarding, and advising on projects.

• Develop and implement recruitment strategies to target high-engagement candidates.

• Coordinate and develop resources (e.g., toolkits, project templates, educational materials) to support Ambassadors’ projects and engagement, using tools like Airtable and Canva.

• Lead monthly Panda Ambassador calls, fostering community engagement through updates, shout-outs, and challenges.

• Consistently drive engagement in the Panda Ambassador online community platform.

• Ensure Ambassador activities align with broader campaign narratives.

Activism & Outreach Support

• Research and recommend best practices and emergent technologies, tools, and tactics.

• Support the planning and execution of major Activism & Outreach events like WWF’s annual Lobby Day, panel discussions with experts, and mobilizations.

• Manage annual Youth Conservation Leadership Award application and review process and awardee engagements throughout the year.

• Coordinate and implement WWF's activism social media strategy, creating content, scheduling posts and collaborating with other organization channels on the @WWF_Act Instagram account.

• Track and report on key engagement metrics, providing data-driven insights to improve program effectiveness.

• Perform other duties as needed.

Qualifications

Key Competencies

• Initiative and Accountability: Applies proactive problem-solving skills, takes initiative to address challenges, and assumes ownership and accountability for delivering results.
• Communication and Influence: Excellence in written and verbal communication and ability to translate complex conservation concepts into clear compelling messages tailored to diverse audiences; uses persuasive communication to drive understanding and action.
• Project Management: Ability to prioritize and manage multiple projects in a fast-paced environment.
• Attention to Detail and Execution: Produces high-quality communications and content with strong attention to detail; effectively manages timelines and consistently meets deadlines.
• Collaboration and Adaptability: Works effectively both independently and collaboratively; builds constructive relationships with colleagues across functions and organizational levels; maintains a positive attitude and adapts effectively in dynamic and evolving environments.

Skills and Abilities

• Bachelor's degree in Marketing, Communications, or related field.

• Minimum 4 years of relevant experience.

• Demonstrated experience in online advocacy or activism.

• Proficiency in:

  • Canva and Airtable
  • Social media content creation (Instagram, X/Twitter)
  • Microsoft Office Suite (Word, Outlook, Excel)

• Proven ability to translate complex scientific concepts for general audiences.

• Excellent proactive communication, timely responsiveness and ability to foster collaboration across departments.

• Ability to effectively prioritize and produce high-quality work under time constraints and consistently meet deadlines.

• Proven ability to work both independently and as part of a team.

• Committed to building and strengthening a culture of inclusion within and across teams.

• Identifies and aligns with WWF’s core values:

  • COURAGE – We demonstrate courage through our actions, we work for change where it’s needed, and we inspire people and institutions to tackle the greatest threats to nature and the future of the planet, which is our home.
  • INTEGRITY – We live the principles we call on others to meet. We act with integrity, accountability, and transparency, and we rely on facts and science to guide us and to ensure that we learn and evolve.
  • RESPECT – We honor the voices and knowledge of people and communities that we serve, and we work to secure their rights to a sustainable future.
  • COLLABORATION – We deliver impact at the scale of the challenges we face through the power of collective action and innovation.

Additional Information

Applicants must be legally authorized to work in the U.S. This position is not eligible for employment visa sponsorship. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Relocation is not provided for this position.

World Wildlife Fund (WWF) promotes equal employment opportunities for all qualified individuals regardless of age, race, color, sex, religion, national origin, disability, veteran status, or any other characteristic protected under applicable law.

Compensation

$66,000-$66,000 per year