Spa Director

Plazahotelelpaso; El Paso (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

HHM Hotels is seeking a Spa Director to oversee the entire spa and wellness facility, driving operations, guest satisfaction, and profitability.

You will lead a team of therapists and front desk staff, ensure compliance with health and safety regulations, and manage budgets, pricing, and partnerships to elevate the guest experience. Evening and weekend availability may be required.

Qualifications

• Bachelor's degree in Hospitality, Business, or related field.
• 5+ years of progressive leadership in spa/hospitality ops.
• Proven track record of leading high-performing teams and delivering strong financial results.

Responsibilities

• Oversee all spa operations, scheduling, treatment protocols, retail, guest experience, and cleanliness standards.
• Lead, hire, train, and develop therapists, front desk staff, and spa attendants.
• Develop budgets, monitor performance, and drive profitability.
• Create marketing campaigns, seasonal promotions, and collaborate with hotel marketing teams.

Skills

Leadership

Customer service

Financial acumen

Team development

Interpersonal skills

Spa booking systems

Education

Bachelor's degree in Hospitality/Business

Tools

Mindbody

Booker

SpaSoft

Job description

Job Title: Spa Director

Department: Spa Operations

Reports to: Regional Manager

Job Type: Exempt

Job Summary:

The Spa Director is responsible for the overall operation, leadership, and profitability of the spa and wellness facility. This includes overseeing day-to-day operations, team leadership,guest satisfaction, service standards, budgeting, marketing, and business development. The Spa Director ensures a high-quality experience for guests while maintaining a motivated, professional, and service-focused team.

Key Responsibilities:

Leadership & Operations:

• Manage all aspects of spa operations including scheduling, treatment protocols, retail sales, guest experience, and cleanliness standards.
• Lead, hire, train, and develop a team of therapists, front desk staff, and spa attendants.
• Ensure all services meet or exceed industry standards and client expectations.
• Maintain inventory of products, supplies, and equipment; manage purchasing and vendor relationships.
• Ensure compliance with all health, safety, and hygiene regulations.
• Ensure we are in compliance of all permits/licensing of location
• Ensure your massage therapists licenses are up-to-date

Financial Management:

• Develop and manage the annual spa budget including revenue targets, expense control, and profitability.
• Monitor daily, weekly, and monthly financial performance; take corrective action as needed to meet goals.
• Analyze service and retail sales to develop pricing strategies, promotions, and upselling initiatives.

Guest Experience & Service Standards:

• Uphold and elevate the guest experience through service excellence, consistency, and personalized offerings.
• Handle guest feedback and resolve issues in a timely, professional manner.
• Oversee guest satisfaction metrics and implement service improvement plans as needed.

Strategic Planning & Marketing:

• Develop and implement marketing campaigns, seasonal promotions, and special events to drive business.
• Collaborate with hotel/resort marketing teams (if applicable) to align branding and increase visibility.
• Identify trends and new opportunities in spa and wellness services.

Qualifications:

Education & Experience:

• Bachelor's degree in Hospitality, Business, or related field preferred.
• 5+ years of progressive leadership experience in spa, wellness, or hospitality operations.
• Proven track record of leading high-performing teams and delivering strong financial results.

Skills & Competencies:

• Strong leadership, coaching, and team development skills.
• Exceptional customer service and interpersonal skills.
• Financial acumen, with experience managing budgets and P&L.
• Proficiency in spa booking and POS systems (e.g., Mindbody, Booker, SpaSoft).
• Knowledge of spa modalities, wellness trends, and retail merchandising.

Physical Requirements:

• Ability to stand for extended periods.
• Ability to perform physical work including bending, lifting, and repetitive hand and arm movements.
• Must be able to lift up to 25 pounds.

Work Environment:

• Work is performed in a spa, clinic, or wellness center environment with occasional exposure to oils, lotions, and low lighting.
• Require evening, weekend, and holiday hours depending on client scheduling.

Source: HHM Hotels