South Florida General Manager: Drive Growth & High-Impact Teams

Crunch Fitness CR Fitness Holdings, LLC; Boca Raton (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Life保险

401K & PTO

Getaway Grant

Free Crunch membership

Continued education & advancement

Growth opportunities

Job summary

CR Fitness Holdings, LLC is seeking a General Manager for the South Florida market. You will lead club performance, drive revenue growth, develop high-impact teams, and deliver exceptional member experiences while shaping your career in a fast-growing franchise.

This role demands a sales-driven leader who thrives in a fast-paced environment, with proven ability to exceed targets, develop talent, and build a winning culture across multiple locations in Florida.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• Passion for developing high-performing teams and creating a winning culture.
• Competitive mindset with the ability to drive results under pressure.
• Relentless energy, positive attitude, and a lead-by-example work ethic.
• Strong business acumen and ownership mentality.
• Clear, confident, and persuasive communication skills.
• Prior management experience required (fitness industry preferred)

Responsibilities

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

Skills

Sales leadership

Team development

Communication skills

Ownership mindset

Energetic leadership

Job description

CR Fitness Holdings, LLC is seeking a General Manager for the South Florida market. You will lead club performance, drive revenue growth, develop high-impact teams, and deliver exceptional member experiences while shaping your career in a fast-growing franchise.

This role demands a sales-driven leader who thrives in a fast-paced environment, with proven ability to exceed targets, develop talent, and build a winning culture across multiple locations in Florida.