Social Video Producer, ELLE

Hearst; New York (NY); Hybrid; USD 71,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Hybrid work model

Job summary

Hearst Magazines is seeking a Social Video Producer for ELLE in New York. You will manage centralized social video calendars, collaborate with editors and talent, and drive audience growth across TikTok, YouTube, YouTube Shorts, and Instagram Reels.

The role supports on-set productions and live activations while maintaining ELLE's editorial voice. Ideal candidates have 3+ years in social video for a media brand, strong copywriting, and familiarity with analytics tools like Dash Hudson and TikTok

Qualifications

• Strong copywriting skills for platform-specific social content.
• Experience producing, editing, or managing social video content for a media brand.
• Ability to analyze video performance and adjust strategies accordingly.

Responsibilities

• Manage programming calendars for centralized social video cutdowns across major platforms.
• Partner with editors and cross-functional teams to execute social video strategies.
• Support video production from concept to post-production and review edits.
• Collaborate with Talent team on creator partnerships and social storytelling initiatives.
• Coordinate social video production for red carpet events, projects, and live activations.
• Upload, publish, and optimize video content across platforms with channel-specific best practices.
• Write and optimize social copy and keep brand pages updated.

Skills

Copywriting

Social video production

Audience engagement

Tools

Dash Hudson

TikTok Analytics

Job description

Be Part of What's Next

The stories people share shape culture—and the videos they can't stop watching bring those stories to life. As Social Video Producer at ELLE, you'll help create compelling social-first content that expands our reach, engages passionate audiences, and elevates one of the world's most iconic fashion and lifestyle brands across every major platform.

About Hearst Magazines (Why Us?)

Hearst Magazines is one of the world's largest lifestyle publishers, with a portfolio of more than 30 iconic brands that inspire, inform, and entertain audiences across print, digital, video, social, and experiential platforms. Our brands reach millions of readers and viewers through compelling storytelling, innovative content, and industry-leading journalism. At Hearst Magazines, you'll collaborate with talented teams who are shaping the future of media while creating meaningful experiences for audiences around the world.

Key Responsibilities (What are you doing)

• Manage programming calendars for centralized social video cutdowns across TikTok, YouTube, YouTube Shorts, Instagram Reels, and ELLE's owned platforms to ensure consistent publishing and audience growth.
• Partner with social editors and cross-functional teams to execute social video strategies that align with editorial priorities and performance goals.
• Support video production from concept through post-production by identifying compelling social moments, pulling B-roll, reviewing edits, and helping shape platform-specific content.
• Collaborate with the Talent team to develop creator partnerships, audience engagement opportunities, and social-first storytelling initiatives.
• Coordinate social video production for red carpet events, special projects, and live activations while maintaining high editorial standards.
• Upload, publish, and optimize video content across platforms, ensuring each asset is tailored to channel best practices and stakeholders are informed throughout the publishing process.
• Write and optimize engaging social copy, manage channel updates, and ensure brand pages remain fresh, accurate, and aligned with ELLE's editorial voice.
• Engage with audiences across social platforms to strengthen community, encourage conversation, and support video performance through thoughtful audience interaction.

Qualifications ( What We're Looking For)

• 3+ years of experience producing, editing, or managing social video content for a media brand, publisher, agency, or comparable digital-first environment (or equivalent experience).
• Strong copywriting skills with the ability to create compelling, platform-specific social content.
• Experience using social media analytics and video performance tools such as Dash Hudson, TikTok Analytics, or similar platforms.
• Passion for fashion, beauty, pop culture, and emerging social media trends, with a strong understanding of ELLE's editorial voice and audience.
• Excellent organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with experience working across editorial, production, social, and talent teams.
• Ability to thrive in a fast-paced environment, meet tight deadlines, and adapt to evolving priorities.
• Flexibility to support on-set productions, events, and occasional work outside standard business hours as needed.
• This is a hybrid position based in New York, NY, requiring 4 days per week in the office.

Benefits ( What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $71,400-$80,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.