Social Strategist: Culture-Driven Brand Activator

Procter & Gamble; Cincinnati (OH); On-site; USD 80,000 - 110,000; Full time

Job summary

Procter & Gamble in Cincinnati seeks a Social Strategist to turn cultural trends into social-first ideas for Old Spice. You will work with Strategy Directors and COHO teams to develop briefs, identify where the brand should participate, and translate opportunities into platform-native content.

You'll leverage TikTok and Reels data, test quick-turn concepts, and help bring ideas to life with in-house shoots and creator collaborations.

Qualifications

• Experience turning cultural moments into social content for brands.
• Strong sense of what resonates on TikTok and Instagram Reels.
• Ability to brief creators and collaborate with production teams.

Responsibilities

• Stay immersed in social culture to identify opportunities for Old Spice.
• Develop platform-native ideas and concise briefs for rapid activation.
• Collaborate with Strategy Director, creative and production teams to bring concepts to life.

Skills

TikTok & Reels fluency

Cultural trend spotting

Platform-native storytelling

Tools

AI ideation tools

Job description

Procter & Gamble in Cincinnati seeks a Social Strategist to turn cultural trends into social-first ideas for Old Spice. You will work with Strategy Directors and COHO teams to develop briefs, identify where the brand should participate, and translate opportunities into platform-native content.

You'll leverage TikTok and Reels data, test quick-turn concepts, and help bring ideas to life with in-house shoots and creator collaborations.