Social & PR Manager

Applykite; Friendly (MD); Remote; USD 50,000 - 70,000; Full time

Job summary

Join a fast-growing startup as a Social Media and Community Engagement Specialist. In this role, you'll develop and execute creative strategies, foster user engagement, and help shape our online presence. The ideal candidate has 2-3+ years of relevant experience, excellent communication skills, and a friendly, proactive approach. Enjoy the flexibility of remote work, with future opportunities to join our London HQ and make a global impact in the edtech space.

Benefits

Competitive salary based on experience

Career growth in a fast-growing global startup

Work with a team of experts from top universities

Qualifications

• 2-3+ years of experience in social media, PR, or communications.
• Familiarity with academic processes related to scholarships or PhDs.
• Strong grasp of AI trends in content creation and social media.

Responsibilities

• Develop and execute social media and PR strategies aligned with brand.
• Engage actively with users to address concerns while maintaining a positive image.
• Analyze content performance and leverage insights for strategy adjustments.

Skills

Social Media Management

PR Strategy

Content Creation

Analytics

User Engagement

Tools

Hootsuite

Google Trends

Job description

Remote (with future option to work from our London HQ)

Join a fast-growing startup empowering researchers & students worldwide!

Key Responsibilities:

• Develop and execute creative social media and PR strategies aligned with our brand and mission.

• Plan and manage a content calendar for campaigns, launches, and ongoing engagement.

• Create and publish engaging posts, threads, visuals, and short-form video content.

• Post content created by the marketing team across social platforms.

• Monitor conversations and trends using tools like Hootsuite, Google Trends, etc.

• Analyze content performance and use insights to drive strategy.

• Build and run partnership and ambassador campaigns to grow reach and credibility.

• Collaborate with designers, content writers, and product team to shape storytelling.

• Help refine our tone, messaging, and visual identity across platforms.

Community Engagement & User Feedback

• Keep active, friendly engagement with users to address concerns and pain points while maintaining a positive brand image.

• Respond to user comments, DMs, and emails—you’ll be the voice of ApplayKite online.

• Organize and manage feedback loops, ensuring user concerns are documented and shared with the internal team.

• Regularly test user journeys with the product to identify bugs and UX issues.

• Proactively suggest improvements based on real user experiences.

• Facilitate internal alignment with clear team communication plans.

Requirements:

2–3+ years of experience in social media, PR, or communications—ideally in edtech, academic, or startup spaces.

Familiarity with academic processes and how students apply for scholarships or PhDs.

Strong grasp of AI trends in content creation and social media.

Experience with Hootsuite, Google Trends, and managing a content calendar.

Excellent written & spoken English with strong communication skills.

Customer support or user engagement experience is a plus.

Friendly, proactive, and able to build strong user relationships.

Strong attention to detail for spotting product issues & gathering feedback.

Comfortable working independently and iteratively in a remote, fast-paced startup.

Competitive salary, based on experience

Fully remote work (with future opportunity to join us in London)

Career growth in a fast-growing global startup

Work with a team of experts from top universities and industries

Make a global impact by helping students and researchers reach their dreams

Please fill out the form below and Apply now

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