Social Media Strategy and 30-Day Content Calendar

Taproot Foundation; Houston (TX); On-site; USD 30,000 - 60,000; Full time

Job summary

Mercy of God Mission International seeks a Social Media & Content Specialist to build a sustainable content calendar and strong brand narrative. You will leverage our field photos, project updates, and community stories to elevate our digital presence and donor engagement.

In this role, you will craft a professional digital strategy, define target personas, and establish posting frequencies across LinkedIn, Facebook, and Instagram.

Qualifications

• Experience building social media strategies and content calendars.
• Ability to translate brand narratives into engaging social posts.

Responsibilities

• Develop a tailored social media strategy document with target personas and content pillars.
• Create a 30-day content calendar with captions, hashtags, and asset organization.
• Provide social media management guidelines and templates for ongoing use.

Skills

Social media marketing

Brand strategy

Content calendar planning

Content creation

Canva templates

Tools

Canva

Job description

Social Media Strategy and 30-Day Content Calendar

Houston, US-TX America/Chicago 1day, 16hours ago

Community Development Multi-Week

Brand Strategy

Social Media Marketing

About the Opportunity

Mercy of God Mission International is expanding its digital presence to share the story of our dual-impact work—both in our home city of Houston, Texas (through local community givebacks) and internationally at our 4-acre Goshen Hub in Namayingo, Uganda (establishing solar-powered agriculture, clean water, and vocational training).

What is getting in the way of progress: As a growing 501(c)(3) non-profit, our executive leadership’s daily focus is divided between site construction, local distributions, and program management. Because of this, we lack a structured, consistent social media strategy and digital publishing schedule to regularly communicate our impact to donors, churches, and corporate partners.

How this consultant will help: We seek an experienced Social Media & Content Specialist to help us build a sustainable, easy-to-manage content calendar and brand narrative. By leveraging our existing library of field photos, project updates, and community stories, this specialist will establish a professional digital strategy that elevates our brand, engages supporters, and drives corporate and community donor partnerships.

The project deliverables will include:

Social Media & Content Strategy: A tailored digital strategy document outlining target audience personas, core content pillars (Houston community givebacks, Goshen Hub Uganda development, and vocational spotlight stories), and optimal posting frequencies across LinkedIn, Facebook, and Instagram.

30-Day Content Calendar & Asset Library: A ready-to-publish 30-day social media schedule featuring engaging captions, relevant hashtags, and organized visual assets curated from our existing field photo library.

Social Media Management Guidelines & Templates: Standardized visual templates (e.g., Canva graphics/layouts) and a simple workflow guide enabling our internal team to easily maintain, schedule, and post updates on an ongoing basis.

What success looks like: Success means establishing a polished, consistent digital presence that clearly communicates Mercy of God Mission’s local and international impact, expands our online supporter base, and provides a sustainable blueprint for our team to maintain long-term digital donor engagement.

Mercy of God Mission is dedicated to empowering under-resourced communities through sustainable infrastructure, economic self-reliance, and compassionate outreach. We establish off-grid solar microgrids, clean water systems, commercial cold-chain storage, and vocational training co-operatives in East Africa while conducting essential food and supply distributions for vulnerable families in Houston, Texas.