Social Media Strategist New York City - PureWow

Gallery Media Group; New York (NY); Hybrid; USD 65,000 - 80,000; Full time

Job summary

An established industry player is seeking a mid-level social strategist to elevate brand presence on TikTok and Instagram. In this dynamic role, you will analyze social trends, craft engaging content strategies, and manage community interactions to drive growth. Collaborating with a talented growth team, you'll be at the forefront of innovative social media initiatives that resonate with audiences. This position offers a unique opportunity to blend creativity with data-driven insights, making a significant impact in a vibrant media environment. If you thrive in a fast-paced setting and are passionate about social media, this role is perfect for you.

Benefits

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Qualifications

• 2-5 years of experience in social media, especially on TikTok.
• Strong analytical skills and ability to communicate results effectively.

Responsibilities

• Analyze social landscape and create content strategies for brands.
• Manage daily community engagement and produce content reports.

Skills

Social Media Strategy

Content Creation

Analytical Skills

Community Management

Communication Skills

Job description

Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.

Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

Job Description

We are looking for a mid-level social strategist to help develop, implement and execute social media strategy for a brand’s TikTok and Instagram handles. Working as part of the Growth team, the Social Media Strategist will be the point person for said brand, who engages GMG to strategize, build, grow, and run their social channels.

Responsibilities

• You will analyze the relevant social landscape for opportunities and create content strategies that align with the overall brand goals, KPIs, and priorities accordingly.
• You will work with internal social media and audience development editors to ideate content plans and schedule for client approval.
• You will be responsible for delivering multiple pieces of content daily in-line with client expectations, standards, and feedback.
• You will apply your strong understanding of social platforms to ideate on quick, reactive content that capitalizes on trending sounds and hashtags.
• You will be responsible for daily community management and account engagement.
• You will produce regular reporting and analysis for internal and external stakeholders for the social campaigns you manage, inclusive of detailed content analysis and strategic recommendations.

Experience

• Proven experience building social media audiences, especially on TikTok.
• 2-5 years working for an agency, digital publisher, and/or brand.
• Good communication, presentation, and analytical skills, and experience communicating results and ideas with clients.
• You will be a proven creative and data-driven thinker who understands the importance of both art and science when it comes to social content success.

Location

New York (Hybrid)

Compensation and Benefits

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Salary: $65,000 - $80,000 USD

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