Social Media Strategist Marketing (opens in a new tab)

Nominal; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

100% medical reimbursement

Unlimited PTO

Free lunch and snacks

Professional Development Stipend

Hardware lab access

Annual company retreat

Parental leave

Wellness stipend

Hardware sensor stipend

401(k)

Equity terms

In-office 5 days a week

Job summary

Nominal is seeking a Social Media Strategist to shape how the hardware intelligence company shows up on social platforms. You will craft strategy, produce content, and help founders extend their reach by telling compelling stories with a distinctive voice across channels.

You will collaborate with engineers, customers, and partners to uncover engaging narratives, build recurring formats, and stay ahead of platform trends. This role sits in Austin with on-site work expectations.

Qualifications

• 5+ years of experience in social media, content creation, digital media, or a related creative role.
• Strong portfolio showing social content across video and visual formats.
• Experience building and executing social media strategies to grow audiences.
• Excellent writing and storytelling with the ability to adapt content for platforms.
• Hands-on content creation including filming, editing, and producing social-first video.
• Deep understanding of how platforms work and how to tailor content per channel.
• Strong creative judgment to generate original ideas and execute them.
• Ability to work with executives, engineers, customers, and other experts to bring stories to life.

Responsibilities

• Create and execute Nominal's social media strategy across LinkedIn, X, Instagram, and emerging platforms.
• Develop original content and publish across formats including video, interviews, photography, and graphics.
• Grow executive presence by helping founders develop their voice and reach.
• Identify compelling stories by engaging with engineers, customers, and partners.
• Build recurring formats and series to sustain audience engagement over time.
• Experiment with trends and iterate to raise content quality.
• Support launches, announcements, and major company moments with social content.
• Collaborate with creators and partners to extend Nominal's reach.
• Measure performance and derive insights to inform future content.

Skills

Social media strategy

Video content

Executive collaboration

Writing and storytelling

Platforms & formats

Creative judgment

Content production

Analytics & measurement

Tools

Adobe Premiere

After Effects

CapCut

Job description

About Nominal

Engineers today are building some of the most ambitious machines humanity has ever seen. They should have AI that’s purpose-built for them.

Nominal is building the Hardware Intelligence Platform that gives engineers increased visibility into complex physical systems, helps them make better decisions, and ultimately gets their products into the real world faster. It brings together the systems, data, intelligence, and applications hardware engineering requires to meet the AI moment. Hardware engineering teams use Nominal to simulate, test, manufacture, and operate the physical systems that keep the world moving, from spacecraft and autonomous vehicles to next-generation energy systems and robotics.

Our customers span aerospace, defense, manufacturing, transportation, energy, and robotics. They include Anduril, Shield AI, Wisk Aero, Pratt Miller Motorsports, Antares, and Shinkei Systems, amongst others, alongside programs within the U.S. Air Force and Navy. Our team draws from SpaceX, Palantir, Anduril, Applied Intuition, Tesla, and other leading companies, united by a common mission: giving hardware engineers the tools to build the future with speed, safety, and confidence. We're a fast-moving team that owns problems end-to-end, works across disciplines, and thrives at the intersection of hardware and software.

Some of the world’s leading technology investors, including Sequoia, Lightspeed, Founders Fund, General Catalyst, Lux Capital, and Insight Partners, are backing Nominal’s ambition to change how machines are built and operated.

We're looking for a Social Media Strategist to help shape how Nominal shows up across social platforms and build a distinctive presence that reaches well beyond our existing audience. This is an opportunity to make an ambitious technology company genuinely interesting to follow, bringing our people, products, customers, and perspective to life through original content.

You’ll develop and execute our social media strategy while creating content that earns attention, builds community, and gives people a reason to engage with Nominal. Working closely with our founders, engineers, customers, and broader marketing team, you'll identify compelling stories, experiment with new formats, and develop a recognizable voice across platforms. We're looking for someone who thinks like a strategist and creates like a publisher: someone with strong creative instincts, an understanding of what makes social content resonate, and the ability to take an idea from concept to finished product.

About the role

• Develop social strategy. Help shape and execute Nominal's social media strategy across LinkedIn, X, Instagram, and emerging platforms, including channel positioning, content pillars, publishing cadence, and audience development.
• Create original content. Concept, produce, and publish compelling content across formats, including short-form video, interviews, photography, graphics, written posts, and other platform-native formats.
• Build a distinctive voice. Help establish and evolve Nominal's voice across social channels, finding the right balance of technical depth, personality, creativity, and accessibility.
• Grow executive presence. Work with our founders and leadership team to develop their individual voices, identify opportunities to participate in relevant conversations, and create content that extends their reach and perspective.
• Find compelling stories. Spend time with our engineers, customers, and partners to uncover interesting people, projects, technical developments, and moments that can become engaging social content.
• Develop recurring formats. Create original series, creative concepts, and repeatable content formats that give audiences a reason to follow and engage with Nominal over time.
• Experiment and iterate. Stay ahead of platform trends, emerging formats, and new approaches to storytelling. Test ideas, learn quickly, and continually raise the quality of our work.
• Support major company moments. Develop social content for product launches, company announcements, customer milestones, events, and other important initiatives.
• Build relationships with creators. Identify and collaborate with relevant creators, industry voices, and other partners who can introduce Nominal to new audiences.
• Measure what matters. Track performance across channels, understand what drives meaningful engagement and audience growth, and use those insights to inform future content.

What You'll Do

• Create the category. Define hardware intelligence: what it is, what it isn't, and why it matters, until engineers, buyers, and analysts use our language to describe their own problem.
• Own every launch. Partner with Product and Engineering from the first spec, so each release ships with a clear answer to what an engineer can do now that they couldn't before.
• Map the modern hardware stack. Build reference architectures, teardowns, and technical guides that show engineers what best-in-class looks like, including the partners and tools we work alongside.
• Turn releases into customer value. Work with Sales Enablement to translate what we ship into demos, talk tracks, and proof that hold up under a skeptical technical evaluation.
• Own our personas. Spend real time with customers, from test engineers to program executives, and keep a living picture of their workflows, objections, and what moves them to change.
• Go forward-deployed. Embed with Strategic and Enterprise account teams on the deals and expansions that matter most, and bring what you learn back to Product.
• Build, don't just brief. Use agents and AI tools to prototype positioning as mini sites, demos, and interactive explainers, and turn sales calls and field notes into a living system that shows what customers value.

We're looking for someone with

Required Qualifications

• 5+ years of experience in social media, content creation, digital media, or a related creative role.
• A strong portfolio demonstrating your ability to develop and execute compelling social content, particularly video and other visual formats.
• Experience developing and executing social media strategies, with an understanding of how to build audiences and engagement across platforms.
• Excellent writing skills and a strong instinct for what makes content interesting, relevant, and shareable.
• Hands-on experience creating content, including filming, editing, and producing social-first video and visual assets.
• A strong understanding of how different social platforms work, what audiences respond to, and how content should adapt across channels.
• Strong creative judgment and the ability to recognize opportunities, develop original ideas, and translate them into effective content.
• The ability to work directly with executives, engineers, customers, and other subject‑matter experts to bring their ideas and stories to life.

Preferred Qualifications

• Experience building a social presence for a technology company, media brand, or creator‑led organization.
• Experience developing executive or founder‑led social media strategies.
• Familiarity with video production and editing tools such as Adobe Premiere, After Effects, or CapCut.
• Experience developing recurring content franchises or building an audience around original formats.
• Experience working with creators, influencers, and external collaborators.
• An understanding of the technology, engineering, defense, aerospace, or startup ecosystems.
• A creator mentality: you're comfortable being behind the camera, working independently, and finding creative ways to make something interesting without a large production team.

Benefits/Perks

• 100% coverage of medical, dental, and vision insurance
• Unlimited PTO and sick leave
• Free lunch, snacks, and coffee
• Professional Development Stipend
• In-office hardware lab with a $250 project stipend
• Annual company retreat
• 12 weeks parental leave
• Fertility and family planning ($15,000 lifetime)
• Wellness stipend ($100/month)
• $500/year hardware sensor stipend
• 401(k)
• Employee‑friendly equity terms
• In-office 5 days per week

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

ITAR Requirements

To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.