Social Media Strategist: Creative Growth & Engagement

Laborde-Earles; Lafayette (LA); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

36.5‑hour workweek

Company events

Paid holidays

401(k) plan

Health, vision, dental

Employee Assistance Program (EAP)

Job summary

Laborde Earles, a Lafayette, Louisiana-based personal injury law firm, seeks a Social Media Coordinator. You will craft original, engaging content, manage posts across platforms, and collaborate with attorneys and staff to build the firm’s brand online.

The ideal candidate will combine strategic thinking with hands-on execution, producing high-quality video and graphic content while driving audience growth and meaningful engagement for the firm’s social channels.

Qualifications

• 2+ years of experience in social media content creation, digital marketing, or related role.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Demonstrated track record of creating engaging, high-performing social media content.

Responsibilities

• Create original, engaging content across major platforms.
• Produce short-form videos, reels, graphics, and photography.
• Develop creative campaigns and storytelling concepts.
• Coordinate content shoots and collaborate with internal teams.
• Monitor engagement, reach, and follower growth; optimize performance.

Skills

Creativity

Storytelling

Video production

Photography

Graphic design

CapCut

Canva

Adobe Suite

Analytics

Communication

Time management

Education

Marketing degree

Communications degree

Tools

Canva

CapCut

Adobe Creative Suite

Meta Business Suite

Job description

Laborde Earles, a Lafayette, Louisiana-based personal injury law firm, seeks a Social Media Coordinator. You will craft original, engaging content, manage posts across platforms, and collaborate with attorneys and staff to build the firm’s brand online.

The ideal candidate will combine strategic thinking with hands-on execution, producing high-quality video and graphic content while driving audience growth and meaningful engagement for the firm’s social channels.