Social Media Strategist

Aafpgh; Pittsburgh (Allegheny County); On-site; USD 60,000 - 90,000; Full time

Job summary

Paylocity is seeking a creative, curious, and detail-oriented Social Media Strategist to help develop and execute social media programs for clients across higher education, healthcare, nonprofit, public affairs, and corporate sectors. This is a hands‑on role focused on content development, community engagement, creator support, reporting, and day-to-day execution across social channels.

The ideal candidate understands how social media supports brand storytelling and communications, enjoys

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, Journalism, PR, Advertising, or related field.
• 2-3 years of professional social media experience; agency experience is a plus.
• Strong writing, editing, and storytelling skills.
• Working knowledge of social media analytics, scheduling, and reporting tools.
• Understanding of organic and paid social media fundamentals.
• Strong organization and project management skills with the ability to manage multiple priorities.
• Curiosity, sound judgment, attention to detail, and a willingness to learn.
• Strong communication and collaboration skills.

Responsibilities

• Support the development of social media strategies aligned with client business and communications objectives.
• Contribute to annual, quarterly, and campaign-specific social media plans.
• Research audience behaviors, platform trends, content themes, and engagement opportunities.
• Stay current on platform updates, emerging formats, creator trends, and social media best practices.
• Build and maintain editorial calendars across platforms (LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Reddit).
• Write, edit, schedule, and publish compelling social content tailored to each platform and audience.
• Collaborate with designers, videographers, and other content creators to develop engaging social assets.
• Assist with executive thought leadership and brand storytelling content.

Skills

Writing skills

Editing skills

Storytelling

Communication skills

Collaboration

Project management

Attention to detail

Curiosity

Education

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Advertising, or related field

Tools

Analytics tools

Scheduling tools

Reporting tools

Job description

We are collaborators and communicators who build brands and partnerships. Balancing a big agency mindset with the intimacy of a smaller firm, we prioritize long-term results while fostering a creative environment where good people thrive. While we take pride in our work, our greatest accomplishment is our ability to attract and retain talented and friendly individuals, shaping our reputation as an inclusive and supportive workplace. As one of Pittsburgh’s most awarded agencies, we remain committed to excellence, driven by our status as an employee-owned and operated business.

Get closer to your role.

We are seeking a creative, curious, and detail-oriented Social Media Strategist to help develop and execute social media programs for clients across higher education, healthcare, nonprofit, public affairs, and corporate sectors. This is a hands‑on role focused on content development, community engagement, creator support, reporting, and day-to-day execution across social channels.

The ideal candidate understands the fundamentals of how social media supports brand storytelling and communications, enjoys working across multiple platforms and client accounts, and is ready to grow their strategic capabilities while working closely with senior social, communications, paid media, creative, and account team members.

Requirements

Get closer to your responsibilities.

• Support the development of social media strategies aligned with client business and communications objectives
• Contribute to annual, quarterly, and campaign‑specific social media plans
• Research audience behaviors, platform trends, content themes, and engagement opportunities
• Stay current on platform updates, emerging formats, creator trends, and social media best practices

Content Development

• Build and maintain editorial calendars across platforms including LinkedIn, Instagram, Facebook, X, TikTok, YouTube, and Reddit
• Write, edit, schedule, and publish compelling social content tailored to each platform and audience
• Collaborate with designers, videographers, and other content creators to develop engaging social assets
• Assist with executive thought leadership and brand storytelling content

Influencer & Creator Relations

• Research and identify relevant influencers, creators, subject matter experts, and brand advocates
• Support creator outreach, coordination, campaign execution, and reporting
• Maintain organized records of creator partnerships, deliverables, and performance

Community Management

• Monitor social conversations and engage with online communities on behalf of clients
• Manage routine audience interactions and customer inquiries in accordance with approved response protocols
• Identify and elevate sensitive issues, reputation concerns, or potential crisis situations to senior team members
• Partner with digital advertising teams to support paid social campaigns
• Assist with audience research, creative development, campaign reporting, and performance analysis

Analytics & Reporting

• Track key performance indicators including reach, engagement, follower growth, website traffic, lead generation, conversions, and share of voice
• Prepare monthly and quarterly performance reports
• Identify performance trends and contribute insights and recommendations for future content and campaigns
• Participate in client meetings and presentations and provide updates on social media activity and performance
• Work closely with communications, paid media, creative, and account teams to execute integrated programs
• Manage assigned projects and deadlines across multiple client accounts

Experience, skills, knowledge.

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Advertising, or related field preferred
• 2-3 years of professional social media experience; agency experience is a plus
• Strong writing, editing, and storytelling skills
• Working knowledge of social media analytics, scheduling, and reporting tools
• Understanding of organic and paid social media fundamentals
• Strong organization and project management skills with the ability to manage multiple priorities
• Curiosity, sound judgment, attention to detail, and a willingness to learn
• Strong communication and collaboration skills.

This position is ideal for someone who enjoys creating and executing strong social content, learning from performance data, staying close to platform trends, and growing their skills in a fast‑paced agency environment.