Social Media Strategist

Cycles Worldwide, LLC; Janesville (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

LeMans Corporation is seeking a Social Media Strategist to bring Moose Offroad and Slippery brands to life through visually compelling storytelling. You’ll design and edit across major platforms, collaborating with photographers, riders, and race teams to develop content for launches and campaigns.

You will travel to events, stay on top of trends, and manage multiple projects with strong attention to detail. A design-focused bachelor’s degree and 4–6 years of related experience are required.

Qualifications

• Bachelor’s degree in Graphic Design or a related field.
• 4–6 years of graphic design, content creation, or social media design experience.
• Strong proficiency with Adobe Creative Cloud, including Photoshop, Illustrator, Premiere Pro, and After Effects.
• Experience creating content for social media platforms.
• Strong understanding of design principles, typography, layout, color theory, and visual storytelling.
• Excellent creativity, organization, and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Passion for powersports, racing, outdoor adventure, or enthusiast brands is highly preferred.

Responsibilities

• Design high-impact social media content using Adobe Creative Cloud.
• Create photorealistic product composites through photo editing and retouching.
• Manage and publish content across Facebook, Instagram, TikTok, YouTube, Sprout, and Meta Business Suite.
• Collaborate with photographers, videographers, sponsored riders, and race teams to develop engaging content.
• Edit photo and video content for product launches, social campaigns, and brand initiatives.
• Travel to races, events, and photoshoots to capture content and support brand storytelling.
• Present creative concepts and explain design decisions during creative review meetings.
• Stay current on social media trends, platform best practices, and emerging design techniques.
• Use Adobe Premiere Pro and After Effects to create and edit short-form video content.
• Support brand growth by creating engaging content that strengthens audience connection and brand awareness.

Skills

Graphic design

Social media design

Adobe Creative Cloud

Content creation

Visual storytelling

Project management

Education

Bachelor’s degree in Graphic Design

Tools

Adobe Photoshop

Illustrator

Premiere Pro

After Effects

Job description

We’re looking for a creative, trend-savvy Social Media Strategist to help bring the Moose Offroad and Slippery brands to life across digital channels. This role combines graphic design, social media management, photo and video editing, and content creation to engage riders, enthusiasts, and customers through compelling visual storytelling.

If you’re passionate about design, powersports culture, and creating content that drives engagement, this could be the perfect opportunity.

This position requires an on-site, Monday-through-Friday schedule in our Janesville, Wisconsin office.

What You’ll Do

• Design high-impact social media content using Adobe Creative Cloud
• Create photorealistic product composites through photo editing and retouching
• Manage and publish content across Facebook, Instagram, TikTok, YouTube, Sprout, and Meta Business Suite
• Collaborate with photographers, videographers, sponsored riders, and race teams to develop engaging content
• Edit photo and video content for product launches, social campaigns, and brand initiatives
• Travel to races, events, and photoshoots to capture content and support brand storytelling
• Present creative concepts and explain design decisions during creative review meetings
• Stay current on social media trends, platform best practices, and emerging design techniques
• Use Adobe Premiere Pro and After Effects to create and edit short-form video content
• Support brand growth by creating engaging content that strengthens audience connection and brand awareness

What You Bring

• Bachelor’s degree in Graphic Design or a related field
• 4–6 years of graphic design, content creation, or social media design experience
• Strong proficiency with Adobe Creative Cloud, including Photoshop, Illustrator, Premiere Pro, and After Effects
• Experience creating content for social media platforms
• Strong understanding of design principles, typography, layout, color theory, and visual storytelling
• Excellent creativity, organization, and attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Passion for powersports, racing, outdoor adventure, or enthusiast brands is highly preferred

Disclaimers

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

LeMans Corporation is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. LeMans will only employ those who are legally authorized to work in the United States for this opening. There are not any current or future visa sponsorships for this opening.

This company participates in E-Verify.

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