Social Media Specialist II - College Networks

ESPN; Bristol (CT); On-site; USD 79,000 - 108,000; Full time

Job summary

ESPN is seeking a Social Media Specialist II to develop and distribute high-volume content across SEC/ACC Network social platforms and ESPN ecosystem. Focus on college sports with nights, weekends, and holidays typical coverage.

Strong video, graphics, and copy skills required, with cross-team collaboration. You will plan event coverage, lead projects from start to finish, and report to the Social Media Manager while maintaining up-to-date knowledge of trends and best practices in social media

Qualifications

• 2+ years in fast-paced social media with content creation responsibilities.
• 2+ years using video editing software (Final Cut, Premiere).
• 2+ years using photo editing software (Photoshop, InDesign).
• Strong social platform understanding across X, Facebook, TikTok, Instagram.

Responsibilities

• Create socially optimized content for Instagram, X, TikTok and Facebook.
• Manage content planning for SEC Network and ACC Network pages.
• Stay updated on SEC/ACC news and updates.
• Collaborate with internal partners to produce compelling content.
• Edit and approve posts for accuracy and tone in real time.
• Analyze content performance and apply insights to future work.
• Lead on priority events and coordinate coverage teams.

Skills

Social media strategy

Content creation

Live reporting

Team collaboration

News judgement

Brand voice

Education

Bachelor’s degree or equivalent in Journalism, Communications, Media, or related field

Tools

Final Cut

Premiere

Photoshop

InDesign

Job description

Job Requirements

ESPN is seeking a Social Media Specialist II to discover, produce, and distribute a high volume of content across SEC Network and ACC Network social media platforms in addition to other brand accounts in the ESPN ecosystem. The Social Media Specialist II will have an emphasis on (but not limited to) college sports -- primarily football, M/W basketball, volleyball, softball, and baseball. An ideal candidate thrives in a team environment with a flexible work schedule and must have a passion and knowledge of college sports. The candidate should have extensive experience with optimizing social-first video, creating static graphics and writing social copy under pressure in a live window setting. A Social Media Specialist II will be responsible for composing comprehensive plans around event coverage and reports in support of college sports and collaborating across multiple teams to lead successful projects from start to finish. The Social Media Specialist II will report to the Social Media Manager.

Responsibilities

• Create socially optimized content for the following platforms: Instagram, X, TikTok, and Facebook


• Help manage content planning and strategy for our SEC Network and ACC Network brand pages


• Stay up to date on news and updates for both the SEC and ACC


• Collaborate with multiple internal partners to make social content compelling and comprehensive to a broad audience


• Edit and approve social posts for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development


• Maintain proficiency and knowledge in all the latest social media trends and best practices


• Analyze performance of social content and incorporate insights into future content decisions


• Lead on priority events and organize teammates to successfully cover key sports and championships


• Sports happen during nights, weekends, and holidays and those shifts will be regular and required in this position

Required Qualifications

• A minimum of 2 years’ experience working in a fast-paced social media environment with content creation responsibilities or relevant experience


• A minimum of 2 years’ experience using video editing software (e.g., Final Cut, Premiere)


• A minimum of 2 years’ experience using photo editing software (e.g., Photoshop, InDesign)


• Skilled in social media comprehension and execution across multiple social media platforms including X, Facebook, TikTok, and Instagram


• Possess excellent news judgement and verbal/written communication skills


• Strong understanding of journalistic standards


• Ability to work quickly and juggle multiple tasks during a typical workday


• Ability to analyze and apply data to decision-making


• Appreciation and understanding of pop culture that contributes to content creation


• Knowledge of current sports, including teams, players, and storylines

Preferred Qualifications

• Strong knowledge of college sports, specifically for SEC and ACC


• Demonstrated news judgement


• Experience using video editing software (e.g., Final Cut, Premiere)


• Previous brand voice and social account management


• Advanced knowledge of the latest social media and tech trends

Required Education

• Bachelor’s degree or equivalent in Journalism, Communications, Media, or related field

Additional Information

• Must be comfortable working weekends and nights

#ESPNMedia

Disclaimer

PAY TRANSPARENCY

The hiring range for this position in Bristol, CT is $78,700 to $108,100 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with ESPN Productions, Inc, which is part of a business we call ESPN.

ESPN Productions, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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