Social Media Specialist – B2B - Remote Work

BairesDev; Los Angeles (CA); Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Excellent compensation package

Healthcare coverage

401K Plan

Diverse multicultural environment

Job summary

A leading IT services company is seeking a Social Media Specialist to support and execute their B2B social media strategy, primarily on LinkedIn, driving qualified leads. The ideal candidate has experience in B2B social media roles, proficient in LinkedIn marketing and content creation. This fully remote role offers a comprehensive benefits package and opportunities for professional growth.

Qualifications

• Experience in social media roles with LinkedIn knowledge.
• Background in B2B or tech social media.
• Experience with social selling strategies.

Responsibilities

• Help design and execute B2B LinkedIn strategies focused on lead generation.
• Collaborate with and support social media team members.
• Analyze performance data to optimize content effectiveness.

Skills

Social media strategy development

LinkedIn knowledge

Good copywriting skills

Familiarity with AI tools

Education

Degree in marketing, communications, business or related field

Job description

Overview

Social Media Specialist – B2B at BairesDev – remote work. We are seeking a Social Media Specialist to support and execute our B2B social media strategy, with a focus on LinkedIn organic social media, to help drive qualified leads and contribute to business development. This role involves working with B2B social media marketing, particularly LinkedIn, and creating content that resonates with business audiences while supporting measurable results.

What You'll Do

• Help design and execute B2B LinkedIn strategies focused on lead generation and brand awareness.
• Work with brand, SEO, and content teams to align messaging.
• Support automation flows and social selling initiatives.
• Analyze performance data to help optimize content and campaign effectiveness.
• Collaborate with and support social media team members.

What we are looking for

• Experience in social media roles with LinkedIn knowledge.
• Background in B2B or tech social media.
• Experience with social media strategy development.
• Degree in marketing, communications, business or related field preferred.
• Knowledge of using LinkedIn as a B2B growth channel.
• Experience with social selling strategies.
• Good copywriting skills with ability to create engaging copy for business audiences.
• Familiarity with AI tools such as ChatGPT, Claude, or similar platforms.

What we offer

• Work-from-home hardware setup.
• PTO, parental leave, and other special leaves.
• An excellent compensation package, well above the market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation-driven environment that provides the support and resources for its professionals to thrive.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Information Technology
• Industries: IT Services and IT Consulting