Social Media Specialist (1099 Independent Contractor)

KB Luxury Group; Orlando (FL); Hybrid; USD 15,000 - 22,000; Part time

Benefits offered by this job

Remote work

Occasional on-site meetings

Job summary

KB Luxury Group seeks a Social Media Specialist (1099 contractor) to manage day-to-day publishing and community engagement with a luxury voice. You will craft content, monitor trends, and respond to inbound messages to support brand awareness and lead generation.

The role emphasizes strong knowledge of major platforms, audience research, and collaboration with marketing to support campaigns. Remote with occasional on-site Orlando, FL meetings may occur.

Qualifications

• Experience as a social media specialist or similar position.
• Strong communication and time management skills.
• Ability to drive impressions, brand awareness and inbound inquiries.
• Excellent knowledge of major platforms (Facebook, Instagram, LinkedIn, X/Twitter).
• Understanding of social media KPIs, web traffic metrics, and SEO.
• Experience with buyer persona and audience research.
• Familiarity with publishing tools and basic web design.
• Experience managing inbound inquiries via social platforms (community management + lead qualification).
• Strong judgment and discretion with high-net-worth/VIP clientele.

Responsibilities

• Develop and implement a corporate social media strategy aligned to Company goals.
• Encourage greater social media participation and engagement.
• Identify opportunities to influence public perception through audience engagement.
• Ensure proper Company representation across multiple social media platforms.
• Collaborate with marketing and content partners to support campaigns, launches, and initiatives.
• Connect with influencers, support giveaways, optimize social media accounts, and administer follower polls/surveys.
• Write post captions and create light content (photo/video) when needed.
• Monitor inbound messages and comments, respond using approved guidelines, and escalate qualified leads.

Skills

Social media strategy

Content creation

Community engagement

Analytics knowledge

Platform knowledge

SEO awareness

Audience research

Publishing tools

Lead qualification

VIP client handling

Tools

HubSpot

Social publishing tools

Basic web design

Job description

Role Summary

We are seeking a Social Media Specialist (1099 contractor) to manage day-to-day social media publishing and community engagement. This role supports brand awareness and lead generation by creating content, monitoring trends, and responding to inbound messages in a professional, luxury-focused voice.

Preferred Qualifications & Experience

• Experience as a social media specialist or similar position
• Strong critical thinking, interpersonal, communication, time management, and problem-solving skills
• Ability to use social media to drive impressions, brand awareness, and inbound inquiries
• Excellent knowledge of major platforms including Facebook, Instagram, LinkedIn, and X/Twitter
• Understanding of social media KPIs, web traffic metrics, and SEO
• Experience with buyer persona and audience research
• Familiarity with publishing tools and basic web design
• Experience managing inbound inquiries via social platforms (community management + lead qualification)
• Strong judgment and discretion working with high-net-worth/VIP clientele

Responsibilities

• Develop and implement a corporate social media strategy aligned to Company goals
• Encourage greater social media participation and engagement
• Identify opportunities to influence public perception through audience engagement
• Ensure proper Company representation across multiple social media platforms
• Collaborate with marketing and content partners to support campaigns, launches, and initiatives
• Connect with influencers, support giveaways, optimize social media accounts, and administer follower polls/surveys (as applicable)
• Write post captions and create light content (photo/video) when needed in the absence of content creators
• Monitor inbound messages and comments, respond using approved guidelines, and escalat qualified leads

Key Deliverables

• Consistent publishing cadence across agreed platforms
• Community management and timely responses during agreed coverage windows
• Lead capture and qualification from social inquiries (logged in HubSpot)
• Light KPI reporting and recommendations

Availability

• Pilot is expected to start at up to 10 hours/week.
• Standard coverage is Monday-Friday, 9:00am-6:00pm ET.
• Flexibility is required based on workload; occasional weekends may be requested by mutual agreement.
• Work is primarily remote; occasional on-site meetings in Orlando, FL may be requested.

Compensation (Hybrid Pay Pilot)

This role begins with a 45-day pilot using a hybrid compensation structure designed to align pay with results while the Company ramps revenue.

Commission (Primary Pay)

• Contractor earns 15% of the Company’s broker fee actually collected for each social-sourced booking.
• A booking is considered social-sourced when the lead originates from a social media DM/comment/form and is logged in HubSpot as sourced from social.
• Commission is paid only after the client payment clears.
• No cap on commission.

Deferred Base (Capped Accrual)

• Contractor accrues $55/hour for approved work time, up to 10 hours/week, with a total pilot cap of $1,650.
• The accrued base becomes payable only if at least one social-sourced booking closes and client payment clears during the pilot.
• If no social-sourced booking closes by the end of the pilot, the accrued base is waived.

Note: Full compensation terms, definitions, and payment timing will be documented in the Independent Contractor Agreement (Exhibit A).

You’ll Love Working With Us Because

• We’re a growing team passionate about our vision and mission
• Your work will have real purpose and a positive impact
• You’ll be building on the ground floor of an incredible opportunity