Social Media Specialist
Planet Labs PBC
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Benefits offered by this job
Job summary
Planet Labs PBC seeks a Social Media Specialist to evolve and amplify its brand voice across social channels. You will turn complex topics into engaging stories for customers, investors, space enthusiasts and the public.
You’ll own day-to-day social execution and collaborate with a high-performing communications team to identify new opportunities, improve campaigns, and drive meaningful engagement. This is a full-time, hybrid role requiring you to work from the San Francisco office 3 days per
Qualifications
- 4+ years managing daily social operations for a tech company.
- Bachelor's degree in Communications, Marketing or related field.
- Proactive, self-starter mindset; initiates drafts and plans.
- Curious with strong social listening instincts; can translate technical topics into stories.
- Exceptional copywriting; can switch tones across platforms.
- Comfort with visual storytelling and creating assets in design tools.
- Strong knowledge of current social trends and platform shifts.
- Excellent organizational and project management skills.
- Experience with enterprise social platforms such as Hootsuite, Sprout Social.
Responsibilities
- Evolve Planet's multi-channel social strategy across LinkedIn, X, Instagram, YouTube, Facebook and Reddit.
- Develop social-first content and storytelling highlighting Planet's technology and mission.
- Own day-to-day channel operations: planning, drafting, asset gathering, scheduling, publishing, engagement and reporting.
- Collaborate with Executive Communications Manager to align social strategy with broader goals.
- Work with Creative teams to produce social visuals and multimedia assets.
- Translate leadership perspectives into authentic, platform-native content.
- Coordinate with Marketing, Government Affairs, Product and more to align priorities.
- Build relationships with online community through engagement and social listening.
- Monitor news and cultural moments to identify participation opportunities.
- Track KPIs and deliver insights to leadership.
Skills
Education
Tools
Job description
Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.
Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world's toughest obstacles.
As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.
We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.
Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
Planet is seeking a Social Media Specialist to join our Communications team. The ideal candidate is a strategic, digital-native storyteller who can thrive at the intersection of technology, geopolitics, defense, sustainability, AI and space, and is excited to turn complex topics into stories that people want to engage with.
In this role, you will evolve and amplify Planet's brand voice across social channels. Sitting inside a dynamic and high-stakes communications team, you will translate technical and business concepts into high-impact digital content for customers, investors, space enthusiasts, and the general public.
You’ll own day-to-day social execution while keeping content, assets and campaign timelines moving smoothly. At the same time, you’ll look beyond the day-to-day to identify new opportunities and find creative ways for Planet to stand out, give a fresh perspective, and lead conversations in the digital space.
This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.
- Evolve Planet's multi-channel social media strategy across LinkedIn, X, Instagram, YouTube, Facebook and Reddit to build brand awareness, engagement and meaningful connection with our audiences.
- Develop social-first content and storytelling that brings Planet's technology, people, customers and mission to life, while experimenting with new formats, platforms and approaches based on audience insights and performance data.
- Own day-to-day channel operations using our social media management tool and content calendar, including content planning, drafting, asset gathering, scheduling, publishing, community engagement and performance reporting.
- Report to and partner closely with the Executive Communications Manager to align social strategy with broader communications goals, including content strategy, copywriting, integrated campaigns, earned/owned media amplification and evergreen initiatives.
- Collaborate with in-house and agency Creative teams to produce compelling, social-first visuals and multimedia assets.
- Help support Planet's executive social presence by helping translate leadership perspectives, business priorities and industry insights into authentic, platform-native content.
- Collaborate with teams across Marketing, Government Affairs, Commercial, Product and more to turn business priorities into cohesive social storytelling and campaigns.
- Build relationships with Planet's online community through proactive engagement, social listening and thoughtful real-time response.
- Monitor real-time news, industry conversations and cultural moments to identify opportunities for Planet to participate in relevant conversations, while providing reactive support when issues arise.
- Track social KPIs, analyze performance metrics and deliver actionable insights to leadership to continuously optimize channel performance.
- 4+ years of demonstrated experience managing daily social operations, executing digital campaigns, and growing communities for a technology company.
- Bachelor's degree in Communications, Marketing or a related field.
- A proactive, self-starting mindset. You take initiative and bring fresh ideas, copy drafts and execution plans to reviews rather than waiting for assignments.
- You're naturally curious and have keen social listening instincts. You enjoy learning technical or specialized subjects (from satellite technology and AI to climate, defense and geopolitics) and know how to turn them into stories.
- Exceptional copywriting skills with the ability to switch tones from professional B2B insights on LinkedIn to quick, conversational commentary on X.
- Comfort in visual storytelling and the ability to create or adapt social assets using tools such as Figma Buzz, Adobe Creative Suite, Capsule or similar platforms.
- High fluency with social trends, platform shifts and internet culture. You naturally know what makes engaging digital content and how to stop the scroll.
- Organizational and project management skills. You can manage multiple priorities, keep a content calendar moving and stay on top of details in a dynamic environment where priorities can shift quickly.
- Hands-on experience with enterprise social management and analytics platforms such as Hootsuite, Sprout Social, etc.
- Experience with short-form video editing.
- Experience partnering with external creative agencies, video vendors or freelance talent to produce high-performing social assets.
11:45p / 23:45 PT on the date stated below. Applications are reviewed on a rolling basis. This posting may be removed earlier than projected if a suitable pool of applications has been received. For this reason, we recommend applying as soon as you are able to.
This position requires access to export-controlled information, and as such, employment (or hiring of a contractor) is contingent upon the candidate's ability to access all applicable export-controlled information without additional export licensing being required by the Bureau of Industry and Security and/or the Directorate of Defense Trade Controls.
These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
- Comprehensive Medical, Dental, and Vision plans
- Health Savings Account (HSA) with a company contribution
- Generous Paid Time Off in addition to holidays and company-wide days off
- 16 Weeks of Paid Parental Leave
- Wellness Program and Employee Assistance Program (EAP)
- Home Office Reimbursement
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity
- Commuter Benefits (if local to an office)
- Volunteering Paid Time Off
The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
San Francisco Salary Range
$90,200 — $112,700 USD
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
We're dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That's why Planet is guided by an ultimate north star of Belonging-dreaming big as we approach our ongoing work. If this job intrigues you, but you're thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don't just fill positions, we aspire to fulfill people's careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you're excited to come along for the ride.
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.
Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.
Planet is committed to providing an exceptional interview experience for all candidates. We currently use Metaview to better focus on candidates and less on trying to capture notes. As such, with the candidate's consent, select interviews may be recorded and include a \"Planet AI Notetaker\" for transcription and summarization purposes. Should an interview involve use of AI interview technologies, the candidate will receive notification and have the ability to opt out both in advance and/or real-time. Opting out will not affect one's candidacy.
Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use. We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments. However, during any live interview stage or when actively completing assessments for this position, the use of AI tools-e.g. Large Language Models (LLMs), deep fake technology, etc.-is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions. If you are unsure about acceptable use, please contact your recruiter for clarification. If an AI tool or similar technology is desired as an accommodation, please contact accommodations@planet.com with your request for assistance. Your message will be confidential, and we will be happy to assist you. Violation of this policy may result in disqualification of your application.
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