Social Media Specialist

Northeastern University; New York (NY); On-site; USD 66,000 - 94,000; Full time

Job summary

Northeastern University in New York City is seeking a Social Media Specialist to execute the organic social strategy across platforms for the NYC campus. Reporting to the Director of Social Media, you will grow our global brand presence while engaging the NYC community with native content and timely interactions.

The role is on-site at the NYC campus, five days a week, with after-hours responsiveness. You will create campaigns, monitor conversations, and help shape the university’s social voice

Qualifications

• 2–3 years of experience creating content for brands on social media; consumer-focused experience preferred.
• Strong familiarity with major social media platforms and ability to shoot/edit video.

Responsibilities

• Identify opportunities for ahead-of-the-curve social media moments and execute campaigns.
• Prepare and post organic content, monitor conversations, and manage engagement.
• Develop and maintain a dynamic content calendar and analyze reach/engagement.
• Build and manage communities relevant to the NYC campus while upholding brand standards.

Skills

Social media strategy

Content creation

Analytics

Community engagement

Video editing

Tools

Sprinklr

Adobe Creative Suite

Premiere

Photoshop

Job description

Social Media Specialist

Northeastern University

Application Link: To apply for this role,please click here

About Social Media within the division ofExternal Affairs

Northeastern University is looking for aninnovative, creative, and driven Social Media Specialist to executeNortheastern's organic social media strategy across all platformsfor Northeastern University's New York City campus. Reporting tothe Director of Social Media, this role is integral to buildingupon Northeastern's global brand presence while developing andmanaging communities relevant to the New York City campus. Nohigher education experience is needed.

Job Summary

The Social Media Specialist will identifyopportunities for ahead-of-the-curve social media moments andexecute ideas for graphics, videos, and other styles of contentthat are native to platforms and connect directly with audiences.The person in this role is responsible for understanding andengaging with Northeastern University's NYC community, preparingand posting organic content, monitoring socials for comments andmanaging interactions, and helping to develop and maintain adynamic content calendar.

As a member of the talented, award-winningsocial media team embedded in the university's globalCommunications department, the Social Media Specialist willincrease engagement across all social platforms and build andmanage communities relevant to the New York City campus, whileadhering to university-wide best practices and policies thatelevate the Northeastern brand globally. The person in this roleshould be an avid consumer of information on social media platformsand adept at finding patterns, trends, and conversations happeningwithin the Northeastern community and in society at large, with theability to relate those trends back to the university's socialpresence and brand goals. This person will generate ideas for andexecute campaigns that promote connections, push boundaries whileremaining brand consistent, and surprise and delight audienceswhile moving at the speed of the internet.

As social media operates around the clock, theSocial Media Specialist must be responsive, fast, thoughtful, andcreative when urgent situations arise. The position is based on theNYC campus and is fully on site, five days a week. Remote or hybridoptions are not available. As is the case for every member of theCommunications team, after-hours work, including weekends andholidays, is routinely required.

Key Responsibilities & Accountabilities

• Use social media tools such as Sprinklr tooptimize content streams and engage target audiences and socialinfluencers
• Create and deliver analytics reportsdetailing social reach and engagement
• Build and manage online communities relevantto the NYC campus while adhering to university-wide bestpractices
• Monitor and respond to social mediaconversations in real time

Qualifications and Accountabilities

• 2-3 years of experience creating content forbrands on social media; consumer-focused experience preferred.Higher education experience is not needed
• Strong familiarity with all major andup-and-coming social media platforms, including Instagram, TikTok,YouTube, LinkedIn, X, Facebook, Snapchat, Reddit, Discord, Bluesky,and emerging platforms
• Ability to shoot and edit video for varioussocial media platforms, such as Meta, TikTok, and emergingplatforms
• Proficient in Adobe Creative Suite (includingIllustrator, Premiere, and Photoshop) and/or other creativetools
• Ability to create visually appealing andon-brand graphics for all social media platforms
• Strong writing skills, with a deepunderstanding of the nuances of language and strong editorialjudgment
• Ability to interact with audiences online,answering questions and facilitating engagement
• Experience with data and the ability to useit to inform decisions
• Demonstrated ability to maintain and increasesocial media engagement
• Voracious social media consumer with apassion for discovering trends
• Positive, energetic, and adaptable attitude,since social media constantly changes and requires the ability tochange with it
• Demonstrated ability to build relationshipsand partner across an organization effectively
• Excellent communication skills and attentionto detail
• Strong work ethic and the ability tomultitask at a fast pace
• Sense of humor and authentic voice

Salary Range

$66,345 - $93,713 Annually

With the pay range(s) shown above, the startingsalary will depend on several factors, which may include youreducation, experience, location, knowledge and expertise, andskills as well as a pay comparison to similarly-situated employeesalready in the role. Salary ranges are reviewed regularly and aresubject to change.

Additional Information

Northeastern University considers factors suchas candidate work experience, education, and skills when extendingan offer.

Applicants must be authorized to work in theUnited States. The University is unable to sponsor workauthorization for this role, now or in the future.

Northeastern University offersbenefits-eligible employees a competitive and comprehensive packagedesigned to support your health, financial security, and overallwell-being. Employees joining our New York City campus will beginwith benefits equivalent to those of the institution formerly knownas Marymount Manhattan College until benefits transition toNortheastern's full plans effective January 1, 2027. Northeasternwill provide further information in advance of that transition.

Current NYC campus benefits include:

• Medical and dental insurance
• Retirement plan
• Life and disability insurance
• Paid vacation, sick time, leave of absence,and other applicable paid time off
• Tuition benefits for employees, dependents,and spouses

About Northeastern University

Founded in 1898, Northeastern is a globalresearch university and the recognized leader in experientiallifelong learning. Our approach of integrating real-worldexperience with education, research, and innovation empowers ourstudents, faculty, alumni, and partners to create worldwideimpact.

Our global university system provides ourcommunity and academic, government, and industry partners withunique opportunities to think locally and act globally. Thesystem—which includes 15 campuses across the U.S., U.K., andCanada, 300,000-plus alumni, and 3,000 partners worldwide—serves asa platform for scaling ideas, talent, and solutions.

The university's residential campuses forundergraduate and graduate degrees are located in Boston, London,and Oakland, California. Our research and graduate campuses are inthe Massachusetts communities of Burlington and Nahant; Arlington,Virginia; Charlotte, North Carolina; Miami; New York City, NewYork, Portland, Maine; Seattle, Washington; Silicon Valley,California; Toronto; and Vancouver.

Northeastern's personalized, experientialundergraduate and graduate programs lead to degrees through thedoctorate in 10 colleges and schools across our campuses. Learningemphasizes the intersection of data, technology, and humanliteracies, uniquely preparing graduates for careers of the futureand lives of fulfillment and accomplishment.

Our research enterprise, with an R1 Carnegieclassification, is solutions oriented and spans the world. Ourfaculty scholars and students work in teams that cross not justdisciplines, but also sectors—aligned around solving today's highlyinterconnected global challenges and focused on transformativeimpact for humankind.