Social Media Specialist

Colgate-Palmolive Company; New York (NY); On-site; USD 97,000 - 121,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Paid time off (vacation) 15 days

13 paid holidays

Parental leave

Disability coverage

Job summary

Colgate-Palmolive Company in New York, NY is seeking a Social Media Specialist to shape our digital presence across platforms and engage global audiences. You will manage and execute social media strategies that align with our brand objectives, drive campaigns, and measure impact of key digital assets.

Collaborate with the Digital & Design and Corporate Communications teams to craft strategic briefs for LinkedIn, Instagram, TikTok, YouTube and other platforms, oversee the social content

Qualifications

• 6+ years of experience in social media management, content creation and digital marketing.
• Bachelor's degree required.

Responsibilities

• Drive social media strategies and campaigns across platforms.
• Collaborate with Digital & Design and Corporate Communications teams.
• Develop briefs for LinkedIn, Instagram, TikTok, YouTube and others.
• Manage social content calendar and CMS scheduling.
• Oversee paid social campaigns and optimizations.
• Monitor social channels and engage with online communities.
• Analyze performance data and present insights to the team.

Skills

Social media management

Content creation

Digital marketing

Campaign management

Analytics

Communication

Education

Bachelor's degree

Tools

Emplifi

Hootsuite

Sprinklr

Meltwater

Signal AI

Monday.com

Asana

Job description

No Relocation Assistance Offered

Job Number #175767 - New York, New York, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

We’re excited to be hiring for the Social Media Specialist within the Global Corporate Communications team. As the Social Media Specialist, you will play a pivotal role in shaping our digital presence and engaging our global audiences. You will be responsible for managing and executing social media strategies that align with our brand objectives, driving impactful campaigns, and measuring and analyzing the impact of our key digital assets. You will report to the Director, Digital & Design.

You will join a team of passionate, talented corporate communications who collaborate to engage our many audiences by strengthening our culture, supporting our business growth, and furthering our purpose. This is an exciting opportunity to bring fresh ideas to life, contribute to meaningful initiatives, help share our purpose-driven stories and make a significant impact on our team.

Responsibilities:

• As a steward of the Colgate-Palmolive brand, bring the CP brand to life in unique, scroll-stopping ways across social channels to drive increased engagement, growth and brand love for the Colgate-Palmolive company

• Develop influencer tactics for key audiences for the corporate brand

• Collaborate with Digital & Design and broader Corporate Communications teams to strategize and execute social media initiatives

• Own the development and implementation of strategic briefs tailored for LinkedIn, Instagram, TikTok, YouTube and other platforms, ensuring alignment with brand messaging and best practices

• Partner closely with Corporate Communications teams and other functions to ideate and execute campaigns that deliver on defined media plans, as well as ownership of how the Corporate Strategy comes to life across our social platforms in unique ways

• Write and edit engaging post copy to align with brand guidelines and company values.

• Manage the social content calendar, schedule posts using our CMS platform, and proactively communicate updates to high-priority or sensitive content

• Oversee end-to-end social media campaigns, contributing to ideation, managing team feedback and coordinating with design and video teams to ensure timely delivery with a strong sense of ownership.

• Proactively monitor social media channels through social listening tools to identify trends, sentiment, and opportunities, while actively managing and engaging with our online community to foster positive relationships and brand loyalty

• Set up and oversee paid social campaigns, monitoring and optimizing performance for effectiveness

• Proactively investigate and evaluate emerging social media platforms, assessing their potential for brand alignment, audience engagement, and long‑term strategic value to Colgate-Palmolive

• Analyze social performance data, compile insights, and present analysis and actionable recommendations to the team regularly in order to optimize creative and strategic recommendations

Required Qualifications

• 6+ years of experience in social media management, content creation, and digital marketing, with proven success in campaign management and performance optimization.

• Bachelors Degree

Preferred Qualifications

• Creative & strategic mindset with a track record of developing engaging content and staying ahead of industry trends.

• Experience in creating strategic social media plans that align with business goals and executing through creative omni‑channel content.

• Strong listening skills and a collaborative, communicative approach with the ability to unite diverse stakeholders by proposing innovative, practical solutions

• Strong analytical skills for monitoring performance, interpreting data, and making data‑driven recommendations.

• In‑depth understanding of LinkedIn, YouTube, Instagram, and TikTok social channels.

• An understanding of and experience working with generative AI, especially how social content (on platforms like Reddit, X, LinkedIn, SubStack, etc) can influence key stakeholder brand perception and LLM outputs

• Demonstrated ability to write and edit compelling social copy, ideate platform‑specific social content

• Proven expertise in managing multiple projects, including brief development, content approvals, and timely execution.

• Excellent verbal and written communication skills for effective collaboration and crisis management.

• Proficiency in social media management (e.g., Emplifi, HootSuite, Sprinklr) social listening tools (ie Meltwater, Signal AI) and project management tools (e.g. Monday.com, Asana).

Compensation and Benefits

Salary Range $96,800.00 - $121,000.00 USD

• Pay is determined based on experience, qualifications, and location.
• Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles.
• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
• Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year).
• Paid sick leave is adjusted based on role and location in accordance with local laws.
• Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. For additional Colgate terms and conditions, please click here.