SOCIAL MEDIA SPECIALIST

Buisson creative; Metairie (LA); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Health insurance

401(k) program

Paid time off

Job summary

Buisson Creative in Metairie, Louisiana, is seeking an in-office Social Media Specialist who can work independently and across departments. You will manage paid and organic campaigns for clients on Meta, TikTok, and LinkedIn, focusing on content creation, client reporting, and community engagement.

This full-time, in-office role offers benefits including health insurance, a 401(k) program, and paid time off. Education: Bachelor’s Degree; 1–3 years of agency experience preferred.

Qualifications

• 1–3 years hands-on experience running paid or organic social media campaigns, preferably in an agency
• Mac operating systems familiarization
• Proficient in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager and Google Analytics
• Basic graphic design and video editing (Canva, Adobe Creative Suite)
• Proficient in Microsoft Word, Excel and PowerPoint
• Ability to create high-quality content aligned with client branding
• Ability to lead campaigns from conception to delivery
• Maintain brand consistency across campaigns
• Generate new ideas within objective constraints
• Strong customer relations and organizational skills

Responsibilities

• Campaign Execution: Build, launch, and manage paid social ad campaigns and organic content calendars
• Budget & Pacing: Monitor ad spend, manage budgets, and follow pacing protocols to maximize ROAS
• Content & Copywriting: Write engaging ad copy and design graphics or short-form videos
• Analytics & Reporting: Track performance via Ads Manager and Google Analytics, deliver client reports
• Community Management: Monitor channels, respond to comments and messages, manage online reputation

Skills

Content creation

Reporting

Community engagement

Copywriting

Campaign management

Brand coordination

Organization

Education

Bachelor’s Degree

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Google Analytics

Canva

Adobe Creative Suite

Job description

Buisson Creative, one of Louisiana’s most awarded design agencies, is seeking an in-office Social Media Specialist who can work both independently and collaboratively across departments. The agency has a strong history in tourism, travel, utilities, brand marketing, and political campaigns. The Social Media Specialist will manage paid and organic campaigns for clients across platforms like Meta, TikTok, and LinkedIn, focusing on content creation, client reporting, and community engagement.

This is a full-time, in-office position based in Metairie, Louisiana. Buisson Creative provides benefits including health insurance, a 401 (k) program, and paid time off. Salary will be determined based on experience.

Campaign Execution: Build, launch, and manage paid social ad campaigns and organic content calendars tailored to diverse client goals.

Budget & Pacing: Monitor ad spend, manage budgets, and follow pacing protocols to maximize return on ad spend (ROAS).

Content & Copywriting: Write engaging ad copy consistent with client image, design graphics or short-form videos.

Analytics & Reporting: Track performance metrics via Ads Manager and Google Analytics, delivering client reports as needed.

Community Management: Monitor social channels, reply to comments and direct messages, and handle online reputation management.

Requirements:

• 1-3 years of hands-on experience running paid or organic social media campaigns preferred, preferably within an agency environment
• Working knowledge of Mac operating systems
• Proficient in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Google Analytics
• Basic graphic design and video editing capabilities (Canva, Adobe Creative Suite)
• Proficient in Microsoft Word, Excel and PowerPoint
• Ability to create high-quality content consistent with branding for multiple clients and campaigns
• Demonstrate the ability to lead a campaign from conception to print
• Manage brand consistency
• Ability to generate new and original ideas within the parameters of stated objectives
• Excellent internal/external customer relations
• Demonstrate excellent organizational skills with a keen eye for detail
• Ability to make subjective decisions regarding subject matter and projects

Minimum Qualifications:

• Required - Ability to work well under pressure, multitask, and meet strict deadlines
• Required - Ability to work well with all levels of staff and the general public
• Required - Must possess good customer service skills

Education: Bachelor’s Degree

Bachelor's degree in marketing, advertising, communications, or equivalent