Social Media Specialist

Asbury; Irving (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Asbury Automotive Group is seeking a Social Media Specialist to lead the online presence for our 14-store network from our Irving, TX area location. The role focuses on growing engagement across major social platforms and coordinating with digital teams to optimize content and online reputation.

The ideal candidate has 2+ years of social media marketing experience, a related college degree, and knowledge of SEO practices.

Qualifications

• 2+ years of social media marketing experience.
• College degree related to the field required.
• SEO copyright experience preferred.

Responsibilities

• Own and manage the full social footprint for the stores (Twitter, Facebook, Instagram, Pinterest, etc).
• Engage with communities and respond to reviews across major channels.
• Monitor and improve reputation via proactive outreach and social listening tools.
• Collaborate with digital advisors on SEO, blogging, and social bookmarking.
• Report performance to General Managers and suggest promos and opportunities.
• Analyze site traffic, social engagement, and review activity metrics.
• Curate online content to share relevant information to audiences.

Skills

Social media marketing

MS Office

Excel

SEO

Education

Bachelor's degree in Marketing or related field

Tools

Social networks platforms

Job description

Posted Thursday, July 23, 2026 at 5:00 AM

About Asbury

Park Place Dealerships is part of Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our D RIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as o ne of the best places to work by both Newsweek and US News & World report.

We’re looking for a driven, dedicated individual that is excited at the opportunity to join a winning team, and continue to drive home the culture of success that has been built. The Social Media Specialist will be focused on reaching and activating consumers through online and other emerging media.

Job Responsibilities

• Responsible for entire social footprint of their 14 stores; Twitter, Facebook, Instagram, Pinterest, etc.
• Community management and interactions via the 10 biggest social networks per store.
• Handle reactive and proactive approach to reputation management - responding to negative reviews across major channels and proactively seeking positive ones from customers.
• Social listening - working with a social listening tool to see what is being said about the stores by customers across their region.
• Directory listings - making sure nap alignment is being handled and all info that’s syndicated is correct.
• Work with digital advisors on SEO roll out pertaining to blogging, social bookmarking.
• Reporting to GM's on overall performance and ideas for future promos, events, opportunities, etc.
• Assess analytical data associated with site traffic, social engagement, and review activities.
• Curate on-linecontent to sharerelevant info to social media audiences to generate engagement.

Job Requirements

• Motivation to be successful
• A minimum of 2yrs previous work experience in social media marketing
• Must have a college degree related to the field
• SEO copyright experience preferred
• Experience or interest within the automotive industry is a preferred
• Be able to create and maintain relationships with businesses and employees
• Strong computer & phone skills (Internet, MS Office & Excel, Social Media business platforms)
• An understanding of media planning functions
• Maintain professional business attire and appearance
• Self-starter, takes initiative and ability to be a team player
• Must be able to pass pre-employment screens (drug test and background)

Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.