Social Media Specialist

Clay Today; Elko (NV); On-site; USD 61,000 - 80,000; Full time

Benefits offered by this job

Health insurance

12 paid holidays

Life insurance

Sick leave

Free Parking

Job summary

Great Basin College seeks a creative Social Media Specialist to elevate our digital presence and engage students, alumni, and the community. You will develop strategies, create engaging content, and manage a calendar across platforms.

Collaborate with faculty and departments, monitor channels, analyze performance, and mentor student assistants while staying current with trends. This is a fulltime, on-site Nevada role with a $61k–$80k salary.

Qualifications

• Bachelor's degree and two years of relevant professional experience; OR six years of relevant experience.
• Equivalent combination of education and experience totaling six years.

Responsibilities

• Develop social media strategies to support marketing, recruitment, and enrollment goals.
• Create, schedule, and publish engaging content across multiple platforms.
• Monitor channels, respond to comments, and foster positive engagement.
• Analyze performance and provide recommendations to improve reach and engagement.
• Collaborate with faculty and departments to promote programs and events.
• Attend events to capture photos and video content.
• Supervise student employees assisting with content creation.

Skills

Social media management

Analytics

Content creation

Writing/storytelling

Interpersonal communication

Education

Bachelor's degree

Experience equivalent

Tools

Meta Business Suite

Hootsuite

Canva

Adobe Creative Suite

Job description

Social Media Specialist

Thank you for your interest in employment with our institution. We want your application process to go smoothly and quickly. We ask that you keep in mind the following when completing your application:

Draft applications are saved automatically and can be accessed through your candidate home account.

Final applications must be submitted prior to the close of the recruitment.

Once a recruitment has closed, applications will no longer be accepted.

Required attachments are listed below on the posting. Your application will not be considered without the required attachments.

Job Description

Tell the Great Basin College story. Inspire future students. Build our community.

Great Basin College is seeking a creative, energetic, and strategic Social Media Specialist to elevate the college's digital presence and engage prospective students, current students, alumni, employees, and the communities we serve. This position is ideal for someone who enjoys storytelling through compelling content, thrives in a fast-paced environment, and has a passion for building meaningful connections through social media.

As a member of GBC's marketing team, you will help strengthen the college's brand, support student recruitment and enrollment initiatives, and showcase the people, programs, and events that make Great Basin College unique.

What You'll Do

• Develop and execute social media strategies that support marketing, recruitment, and enrollment goals.
• Create, schedule, and publish engaging written, graphic, photo, and video content across multiple social media platforms.
• Maintain an editorial content calendar to ensure timely, consistent, and strategic messaging.
• Monitor social media channels, respond to comments and messages, and foster positive online engagement.
• Analyze social media performance and provide recommendations to improve reach, engagement, and effectiveness.
• Partner with faculty, staff, and campus departments to promote academic programs, student success stories, and college events.
• Attend events throughout GBC's service area to capture photos, videos, and behind-the-scenes content.
• Supervise and mentor student employees assisting with social media and digital content creation.
• Organize and maintain digital media assets while staying current with emerging social media trends, platforms, and best practices.

Minimum Qualifications

• Bachelor's degree and two years of relevant professional experience; OR
• High school diploma or equivalent and six years of relevant professional experience; OR
• An equivalent combination of education and experience totaling six years.

Preferred Qualifications

• Experience managing social media accounts for an organization, business, or educational institution.
• Proficiency with major social media platforms and social media management and analytics tools.
• Experience using applications such as Meta Business Suite, Hootsuite, Canva, Adobe Creative Suite, or similar creative software.
• Photography, videography, and video editing experience.
• Experience in higher education, marketing, communications, public relations, or a related field.
• Strong writing, storytelling, and interpersonal communication skills with exceptional attention to detail.

Working Conditions

This position requires flexibility to work occasional evenings and weekends to support college events and activities. Travel throughout Great Basin College's service area is required. A valid driver's license is required.

If you're passionate about creating engaging content, telling meaningful stories, and helping students discover opportunities through higher education, we encourage you to apply and become part of the Great Basin College team.

Compensation Grade

Administrative Faculty - B

This is a 12 month "A" contract, 12 month contracts are used for year round programs.

The budgeted salary range for this position is $61,000 to $80,000. Salary is based on relatable education and experience, internal equity and budgets.

Remarkable Retirement

Our retirement plan is beyond compare. Your 19.25% contribution is generously matched by the University. With the faculty retirement plan, you are 100% vested your first day. Sit back and watch your retirement dollars grow! All permanent employees on an annual "A" or "B" contract who are employed at least 50% full-time are eligible to participate in the NSHE retirement program unless they are members of PERS of Nevada.

Perks of Working at Great Basin College

• Health insurance options including medical, dental and vision
• 12 paid holidays
• Life insurance, long‑term disability
• Generous annual and sick leave with 24 annual leave days, a beginning balance of 30 sick leave days.
• ComPsych supports employees through life's difficult moments.
• No state income tax!
• Free Parking

Grants‑in‑aid for Faculty Employees

Great Basin College is proud to provide a reduced‑rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee's spouse or domestic partner.

Exempt

Yes

Full‑Time Equivalent

100.0%

Additional Information

Transcripts

Newly hired faculty must assure that their official transcripts are sent by the degree granting institution(s) to Great Basin College Human Resources Office within 30 days from the effective date of employment. Regionally accredited institutions must have awarded academic degrees.

If you are using education completed in foreign colleges or universities to meet qualification requirements, you must show that your education credentials have been evaluated by a private organization that specializes in interpretation of foreign education programs and such education has been deemed equivalent to that gained in an accredited U.S. education program; or full credit has been given for the courses at a U.S. accredited college or university. Any expense related to the evaluation will be the responsibility of the candidate.

Background Check

An online background check will be required of the selected applicant; a third‑party administrator will perform this.

Sponsorship

GBC is not able to support sponsorship for employment. Candidates must be eligible to work in the United States.

NSHE EEO Statement

NSHE is committed to providing a place of work and learning free of discrimination on the basis of a person's age (40 or older), disability, whether actual or perceived by others (including service‑connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race (including hair texture and protected hairstyles such as natural hairstyles, afros, bantu knots, curls, braids, locks and twists), color, or religion (protected classes).

About Great Basin College

Located in the high desert of rural Nevada, Great Basin College is a Carnegie classified baccalaureate and associates degree granting institution embracing a comprehensive hybrid mission to deliver a full four‑year liberal arts and sciences, community college and applied technical learning curricula. With its main campus in Elko, a beautiful site with residential housing and state‑of‑the‑art learning technologies, GBC serves the largest geographic area of Nevada's colleges. Great Basin College serves the citizens residing in ten of Nevada's most rural counties, covering 86,514 square miles and bordering five states. This service area includes centers in Battle Mountain, Ely, Pahrump and Winnemucca. Additionally, satellite locations can be found in twenty other frontier communities.

Our vast geography is known for its spectacular mountain ranges and picturesque valleys, providing a myriad of outdoor recreational opportunities. In addition, Elko is home to several well‑known western museums and the world renown, National Cowboy Poetry Gathering, begun 35 years ago to honor and share the traditions of Western storytelling, nurturing the expressive culture of the American West.

GBC provides a "private college" experience with public college affordable access to postsecondary education in an environment that embraces and respects all cultures. It stands among the most innovative colleges in America, integrating many disciplines into single courses and programs, helping students to develop critical thinking and self‑directed learning skills. Graduates of Great Basin College are fully prepared to enter their chosen careers with the knowledge and confidence to succeed in the global marketplace.

For more information visit GBC or the Area website.