Social Media Specialist

University Partners; Charlottesville (VA); On-site; USD 22,000 - 28,000; Part time

Benefits offered by this job

Canva experience

Adobe tools experience

Video editing apps

Job summary

University Partners is seeking a Social Media Intern to support and elevate content across platforms. You will work with our marketing team and onsite property teams to translate events and resident life into engaging posts for Instagram, TikTok, and more.

This role suits a college student familiar with social media culture, trends, and content creation who enjoys helping others boost their online presence. You will assist with planning, feedback, and campaign support.

Qualifications

• Currently enrolled college student in marketing, communications, media, or related field.
• Experience managing personal or business social media accounts with a following or creating content (Reels, TikToks, Stories, etc.)
• Strong understanding of social media trends, tone, and platform best practices.
• Comfortable giving constructive feedback and working with multiple teams.
• Creative, organized, and detail-oriented.
• Strong communication skills and a collaborative mindset.

Responsibilities

• Collaborate with onsite teams to review and provide feedback on their social media accounts.
• Guide onsite teams on content, engagement, and brand consistency best practices.
• Assist with content planning, ideation, and execution for platforms like Instagram and TikTok.
• Identify trends and content styles relevant to college students and student housing.
• Create original content or templates that onsite teams can replicate easily.
• Support campaign launches, events, and promotions via social media.
• Monitor performance and engagement and share insights or recommendations.

Skills

Social media management

Content creation

Communication skills

Collaboration

Trends awareness

Education

Currently enrolled student in marketing/communications/related fields

Tools

Canva

Adobe tools

Video editing apps

Job description

About Us

We are a student housing company focused on creating vibrant, community-driven living experiences for college students. Our communities live online just as much as they do onsite, and we’re looking for a Social Media Intern to help bring our properties, events, and resident life to life across social platforms.

Position Overview

The Social Media Specialist will work closely with our corporate marketing team and onsite property teams to support, guide, and elevate social media content across multiple communities. This role is ideal for a college student who understands social media culture, trends, and content creation—and enjoys helping others improve their online presence.

Key Responsibilities

• Collaborate with onsite teams to review and provide feedback on their social media accounts


• Help guide onsite teams on best practices for content, engagement, and brand consistency


• Assist with content planning, ideation, and execution for platforms such as Instagram, TikTok, and others


• Identify trends, sounds, and content styles relevant to college students and student housing


• Create original content or templates that onsite teams can easily replicate


• Support campaign launches, events, and promotions through social media


• Monitor performance and engagement, and share insights or recommendations for improvement


• Qualifications


• Currently enrolled college student (marketing, communications, media, or related fields preferred but not required)


• Experience managing personal or business social media accounts with a following or creating content (Reels, TikToks, Stories, etc.)


• Strong understanding of social media trends, tone, and platform best practices


• Comfortable giving constructive feedback and working with multiple teams


• Creative, organized, and detail-oriented


• Strong communication skills and a collaborative mindset

Nice to Have

• Experience with Canva, Adobe tools, or video editing apps


• Previous internship or campus organization involvement related to marketing or social media


• Familiarity with analytics or social media insights