Social Media Specialist

Q.E.P. Co.; Boca Raton (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

A flooring solutions company in Boca Raton, Florida seeks a Social Media Specialist to manage community engagement and social media campaigns. The role demands creativity and experience in developing content across platforms like Instagram and Facebook, while fostering community relationships and driving analytics-based decisions. Candidates should have a background in Marketing and familiarity with social media management tools.

Benefits

Medical, dental, and vision insurance

Retirement savings with company match

Paid leave and employee discounts

Qualifications

• 2–4 years of professional social media experience.
• Strong writing and editing skills.
• Familiarity with SEO and digital marketing.

Responsibilities

• Execute the social media strategy for QEP and affiliated brands.
• Create and schedule content across multiple platforms.
• Track KPIs and report on content performance.

Skills

Social media management

Content creation

Analytics interpretation

Customer engagement

Collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Hootsuite

Meta Business Manager

Adobe Creative Suite

Job description

Are you ready to join the QEP Marketing Team with great people, fantastic products and an outstanding employer? QEP is a leading global provider of high quality, innovative and value-driven flooring and installation solutions.

We are searching for a hardworking individual with passion and experience that is ready to take the lead as a Social Media Specialist, located at our Boca Raton, FL location! We’d love to learn from your experience and also share with you all of ours.

As a Social Media Specialist, you will play a pivotal role in managing community engagement and paid social media campaigns for QEP’s portfolio of brands. This role requires a creative and proactive individual skilled in fostering community relationships, driving successful paid social media advertising campaigns, and leveraging analytics to guide strategic decisions.

What You Will Be Doing:

• Help execute the social media strategy for QEP, ROBERTS, and other affiliated brands to support product marketing, brand awareness, and community engagement.
• Plan, create, and schedule engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, and Pinterest, with a focus on tools, tips, project inspiration, and product education.
• Collaborate with internal marketing, product, and sales teams to align social media content with product launches, promotions, and campaigns.
• Monitor and respond to comments and messages in a timely, professional manner to support brand reputation and customer care.
• Track key performance indicators (KPIs), analyze platform insights, and report on content performance with actionable recommendations.
• Partner with influencers, contractors, and DIYers to generate user content, testimonials, and brand advocacy.
• Stay up to date with social platform changes, construction/home improvement trends, and industry-relevant hashtags or themes.
• Assist in managing paid social campaigns and boosting strategies to increase visibility and drive traffic to our websites and retail partners.
• Ensure all content adheres to QEP’s brand standards and voice.

It’s never just a job at QEP, it’s a way of life. We live and breathe our core values which is the fabric of who we are: Focus, Accountability, Boldness, Respect, Improvement, and Care. To join our team, you will possess these qualities:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2–4 years of professional social media experience (agency or in-house), preferably in a product-based or home improvement-related environment.
• Proficiency with social media management platforms (e.g., Hootsuite, Later, Sprout Social).
• Experience with Meta Business Manager and TikTok Ads Manager
• Strong writing, editing, and content creation skills with a good eye for design and detail.
• Experience interpreting analytics and applying data to improve strategy and content.
• Familiarity with tools like Canva, Adobe Creative Suite, or similar for creating social graphics.
• Ability to work both independently and collaboratively in a fast-paced, hands-on environment.
• Experience in building materials, home improvement, or retail tools sector preferred.
• Basic photo and video editing skills for product demonstrations or tutorials.
• Experience collaborating with retailers such as The Home Depot, Lowe’s, or Amazon preferred.
• Understanding search engine optimization and how social integrates with broader digital efforts.
• Bilingual in English and Spanish a must, trilingual including French preferred

QEP manufactures, markets and sells a comprehensive line of flooring, installation tools, adhesives, and other flooring-related products for the professional installer and do-it-yourselfer.

Founded in 1979, QEP is headquartered in Boca Raton, Florida with offices in Canada and Asia.

QEP offers a highly competitive total compensation package with meaningful benefits programs for our employees and their families-geared toward wellness, financial protection, and retirement savings.

Our benefits package includes medical, dental, vision, retirement savings with company match, paid leave (vacation, sick, personal and holiday), employee assistance programs, employee discounts, and much more! New employees are eligible for benefits the first of the month following 30 days of employment!

At QEP, we are committed to creating an environment where we can all be proud to work and be our best. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.