Social Media Specialist

RPM SPG; Baltimore (MD); On-site; USD 68,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Life Insurance

Paid Time Off

Disability Insurance

401(k) plan

Pension plan

Tuition Reimbursement

Job summary

DAP is seeking a Social Media Specialist to plan, execute, and optimize its organic social presence across priority platforms. You will assist content development, publishing, and community engagement while partnering with Creative, PR, Influencer Marketing, and cross-functional teams to ensure high-quality channel execution.

As you grow, you will build platform expertise, apply performance insights, and contribute to strategy through data-driven optimization and testing, with a focus on timely,

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent.
• 3–5+ years in social media, digital marketing, or content execution.
• Strong knowledge of social media platforms, formats, and best practices.
• Experience creating and publishing content across multiple social channels.
• Familiarity with social media management and reporting tools.
• Exposure to AI-enabled tools for research or content support is a plus.

Responsibilities

• Draft, schedule, and publish content across Instagram, TikTok, Facebook, and YouTube.
• Maintain channel presence, cadence, and platform hygiene.
• Support evergreen and campaign-driven content calendars.
• Ensure content aligns with brand voice and platform best practices.
• Stay current on platform updates and trends for timely execution.
• Translate campaign briefs into actionable content plans and timelines.
• Identify user-generated content for use across channels.
• Support integration of UGC into storytelling and formats.
• Contribute to content optimization with performance insights.
• Maintain accessibility of priority content assets for ongoing use.
• Partner with Creative and Studio teams for social-native content.
• Provide input on content formats and trends during planning.
• Ensure studio assets are adapted for social platforms.
• Assist in content capture or shoots as needed.
• Manage day-to-day community engagement and DMs.
• Follow escalation guidelines for customer or brand issues.
• Monitor conversations for trends and insights.
• Share insights to inform content and campaign planning.
• Create and maintain reports tracking campaigns and performance.
• Support testing and experimentation with new formats.

Skills

Social media

Content creation

Analytics

Collaboration

AI tools

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

JOB DESCRIPTION The Social Media Specialist supports the planning, execution, and optimization of DAP's organic social media presence across priority platforms. This role contributes to content development, publishing, and community engagement, while also supporting elements of strategy, planning, and performance analysis. The Specialist plays a key role in maintaining consistent, high-quality channel execution and supporting launch readiness, while partnering closely with Creative, PR, Influencer Marketing, and other cross functional teams. Over time, this role is expected to build capability in strategic thinking, platform expertise, and performance analysis as DAP continues to evolve its social media function.

Responsibilities

Social Media Execution & Channel Management

• Draft, schedule, and publish social media content across priority platforms, including Instagram, TikTok, Facebook, and YouTube.
• Maintain consistent channel presence, cadence, and platform hygiene (bios, highlights, playlists, and evergreen elements).
• Support execution of both evergreen and campaign-driven content calendars.
• Ensure all published content aligns with brand voice, quality standards, and platform best practices.
• Stay current on platform updates, features, and trends to support timely and relevant execution.

Content Planning Support & Optimization

• Translate campaign briefs, product launches, and business priorities into actionable content plans and execution timelines.
• Identify and curate user-generated and approved creator-generated content for use across social channels.
• Support integration of UGC into social storytelling, campaigns, and platform-specific formats.
• Contribute to content optimization by applying performance learnings and platform insights.
• Maintain accessibility of priority content assets for ongoing use.

Creative Collaboration & Content Integration

• Partner with Creative Services and Studio teams to support development of social-first and platform-native content.
• Provide input on content formats, trends, and platform best practices during planning and execution.
• Ensure studio-produced assets are adapted appropriately for social platforms.
• Participate in select content capture or studio shoots where needed to support execution.

Community Engagement & Social Listening

• Manage day-to-day community engagement, including comment moderation and direct message responses where appropriate.
• Follow established guidelines for escalation of customer, product, or brand-related issues.
• Monitor social conversations and platform activity to identify trends, feedback, and emerging topics.
• Share relevant insights with internal teams to inform content and campaign planning.

Reporting & Performance Support

• Create and maintain reports and dashboards supporting campaigns, launches, and ongoing social performance.
• Track and summarize key performance indicators across platforms.
• Support analysis of performance data and provide input into optimization recommendations.
• Ensure reporting outputs are clear, accurate, and aligned with business needs.

Innovation & Cross-Functional Collaboration

• Monitor emerging platforms, content formats, and social media trends.
• Support testing and experimentation with new formats and ideas where appropriate.
• Collaborate with PR on LinkedIn content execution and support alignment with broader communication strategies.
• Partner with internal teams to support evolving social media initiatives over time.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• 3-5+ years of experience in social media, digital marketing, or content execution roles.
• Strong understanding of social media platforms, formats, and best practices.
• Experience creating and publishing content across multiple social channels.
• Familiarity with social media management and reporting tools.
• Ability to interpret performance data and apply insights to improve execution.
• Exposure to AI-enabled tools for research, content support, or reporting is a plus.

Benefits

• Medical, Dental and Vision Insurance
• Company Provided Life Insurance
• Paid Time Off (PTO)
• Company-paid short-term and long-term disability
• 401(k) plans
• Employer-funded pension plan
• Tuition Reimbursement

Pay Range

$68k - $85k per year.

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $7.3 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture and benefits at www.dap.com/careers/DAP - On the job since 1865.