Social Media Specialist

Midwest Technical Institute, Inc.; Arkansas; Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical, dental and vision plans

Life Insurance

Short/Long Disability

Employee Assistance Program

401(k) plan with company match

Paid time off

Employee Scholarship

Job summary

Midwest Technical Institute is seeking a Social Media Specialist to manage MTI and DTC brand accounts from a remote location. The role focuses on content creation, scheduling, engagement, and analytics across Facebook and Instagram, with collaboration across campus teams and travel to campuses at least twice per quarter.

The ideal candidate has at least 2 years of social media management experience, strong writing and storytelling skills, and the ability to adapt content to multiple audiences.

Qualifications

• Two years of professional social media management experience.
• Strong writing and storytelling skills.
• Ability to work effectively in a remote, multi-location team.

Responsibilities

• Manage three Instagram accounts and seven Facebook pages for MTI, DTC, and MTI Online.
• Develop, schedule, and publish content tailored to each brand.
• Monitor engagement and respond to comments professionally.
• Maintain a social content calendar across campuses.
• Collaborate with campus teams to gather stories and content.
• Coordinate with marketing to repurpose content across platforms.
• Travel to MTI and DTC campuses at least twice per quarter.
• Stay updated on social media trends and best practices.

Skills

Social media management

Content creation

Facebook & Instagram

Analytics

Written communication

Remote collaboration

Travel willingness

Job description

Build Futures. Change Lives. Grow Your Career.

We believe in the power of change. Every student who walks through our doors comes with dreams, goals, and the potential to create a better future for themselves. At MTI, our mission is to help turn that potential into real-world success.

And it all starts with our faculty and staff.

Position:Social Media Specialist

Location: Remote

Job Id:240

# of Openings:1

Social Media Specialist

Location: Remote, preferably based in Illinois, Missouri, Mississippi, or Arkansas

Travel: Frequent travel to campus locations required, at least twice per quarter

Department: Marketing

Role: Associate-level, minimum 2 years of professional experience in social media management required

Reports to: Director of Content & Social Marketing

About the Role

Midwest Technical Institute (MTI) and Delta Technical College (DTC) are looking for a creative, organized, and social-media-obsessed professional to manage and grow our social media presence across multiple platforms and campus locations.

This role is responsible for the day-to-day management of our Facebook and Instagram accounts, including creating and publishing engaging content that highlights student experiences, campus culture, program offerings, graduate success stories, and the opportunities available through career-focused education.

This role is not only responsible for content creation, but also scheduling and planning, daily community engagement, analyzing engagement metrics, and coordinating with our campus teams to enhance brand awareness for MTI, DTC, and MTI Online.

From celebrating student achievements to highlighting hands-on training and connecting with prospective students, you'll help show the next generation what a future in career education can look like.

We’re looking for someone who truly enjoys social media content creation and management, specifically Facebook and Instagram. The right person for this role can work efficiently in a remote setting but also enjoys a high-level of collaboration and communication with team members across various locations.

So, if you're passionate about social media, enjoy connecting with people, and can balance creativity with organization and attention to detail, we'd love to hear from you.

What You'll Do

Social Media Management & Publishing

• Actively manage and maintain three Instagram accounts: MTI, DTC, and MTI Online.
• Manage seven Facebook accounts, soon-to-include additional new campus pages, representing our individual campus locations and MTI Online.
• Develop, schedule, and publish engaging content that reflects each brand's voice, audience, and marketing priorities.
• Prioritize Facebook and Instagram content while providing posting support for LinkedIn and YouTube as needed.
• Maintain a consistent publishing schedule across accounts, ensuring content is timely, relevant, and tailored to each platform.
• Adapt content for different platforms and audiences rather than simply duplicating posts across every account.
• Maintain a detailed social media content calendar to coordinate campus events, student highlights, holidays, and all social media requests.
• Occasionally publish urgent announcements outside normal assigned hours, such as weather-related campus closures. These are minimal but may be necessary in certain circumstances to ensure we are communicating to our students, employees, and the public via our social media channels.

Content Coordination & Storytelling

• Collaborate with campus representatives, instructors, admissions teams, and the Marketing Department to gather photos, videos, student stories, testimonials, and other content.
• Proactively identify opportunities to showcase hands-on training, classroom experiences, campus activities, graduations, community involvement, and graduate achievements.
• Write compelling captions, headlines, and calls to action that reflect the MTI and DTC brand voices.
• Coordinate with the TikTok Content Creator and other marketing team members to repurpose appropriate content across platforms.
• Help ensure each campus has a consistent flow of fresh, authentic content that highlights its unique programs, people, and community.
• Stay current on social media trends, platform updates, content formats, and best practices.

Community Management & Brand Representation

• Monitor comments, messages, and audience interactions across assigned accounts.
• Respond to comments and direct messages in a timely, helpful, and professional manner.
• Serve as an approachable, informative brand representative by answering general questions and directing prospective students to the appropriate campus or team member.
• Recognize when questions or concerns should be escalated to campus leadership, Admissions, or other departments.
• Follow established brand guidelines, institutional policies, and applicable regulatory and compliance requirements when creating content and interacting with the public.
• Help maintain a positive online community while escalating sensitive issues, complaints, and potential reputational concerns appropriately.

Performance Monitoring & Optimization

• Monitor account performance, including reach, engagement, audience growth, video views, link clicks, and other relevant metrics.
• Identify successful content formats and opportunities to improve engagement and reach.
• Provide regular performance updates and recommendations to the Marketing Department.
• Use performance insights to refine content planning and improve results over time.
• Support social media campaigns that advance brand awareness, prospective student engagement, campus visibility, and enrollment marketing goals.
• Build strong working relationships with campus team members to gather content and identify local storytelling opportunities.
• Travel to MTI and DTC campus locations to capture content, coordinate with campus staff, and support social media initiatives at least twice per quarter on average.
• Plan travel strategically to maximize content collection, campus collaboration, and the development of a reusable content library.
• Participate in marketing meetings, campaign planning, and other collaborative projects as needed.

What We're Looking For

• Minimum 2 years of experience managing multiple social media accounts for a business, organization, or brand.
• Extremely high degree of attention to detail and well-established organizational habits and processes.
• Strong understanding of Facebook and Instagram, including publishing tools, content formats, engagement practices, and platform best practices.
• Basic photography, graphic design, and short-form video editing skills.
• Excellent writing, editing, and proofreading skills.
• Ability to adapt tone and messaging to different audiences, platforms, brands, and campus communities.
• Strong organizational and time-management skills, with the ability to manage multiple accounts and deadlines simultaneously.
• Self-motivated and comfortable working independently in a remote environment.
• Strong communication skills and the ability to collaborate with teams across multiple locations.
• Sound judgment when responding to public inquiries and handling sensitive or confidential information.
• Familiarity with social media analytics and performance reporting.
• Willingness and ability to travel regularly to campus locations.

Preferred Qualifications

• Experience managing multiple social media accounts across different locations or brands.
• Experience in higher education, career education, workforce development, or a multi-location organization.
• Familiarity with social media management platforms and scheduling tools.
• Experience using tools such as Canva, Meta Business Suite, Hootsuite, or other social media analytics dashboards.
• Experience supporting paid social campaigns or collaborating with a digital advertising team.
• Residence in or near one of our primary markets: Illinois, Missouri, Mississippi, or Arkansas.

What Success Looks Like

• Consistent, high-quality publishing across all assigned Facebook and Instagram accounts.
• Engaging content that reflects the unique personality of each brand, campus, and publishing platform.
• Strong audience engagement, organic reach, and community interaction.
• Timely, helpful responses to comments and direct messages.
• Strong collaboration with campus teams to maintain a reliable pipeline of authentic content.
• Improved social media performance informed by data, testing, and ongoing optimization.
• Consistent adherence to brand standards, institutional policies, and compliance requirements.
• Meaningful contributions to MTI and DTC's broader brand awareness and enrollment marketing objectives.
• Salary Range: $55,000–$65,000 annually, based on experience.
• Paid time off
• Additional company benefits as offered
  

About MTI & DTC

Midwest Technical Institute (MTI) and Delta Technical College (DTC) provide career-focused training programs designed to help students develop skills that can lead to fulfilling, lifechanging careers in the skilled trades and healthcare.

Through hands-on training, experienced instructors, and a commitment to student success, we help prepare the next generation of skilled professionals.

Our social media channels give us an opportunity to tell those stories, celebrate our students and graduates, and connect people with career possibilities that can change their lives.

If you're ready to help tell those stories, we'd love to hear from you!

Be part of something that truly matters.

Our students trade uncertainty for confidence, passion for a clear path, and determination for careers they love. As an employee at MTI, you play a direct role in that transformation.

Whether you’re teaching in the classroom or supporting behind the scenes, your work helps students move up in life — gaining skills, building confidence, and creating futures they once thought were out of reach.

Here, success isn’t measured only by outcomes. It’s measured by lives changed.

We invest in you—both professionally & personally

Our Total Rewards package encompasses not only your salary, but also support for your health and wellness, work/life balance, and financial future.

• Medical, dental and vision plans available after qualifying service window
• Life Insurance Options
• Short Term / Long Term Disability
• Employee Assistance Program

Financial Future - Company Match up to 4% with our 401(k) plan

Time Off & Work-Life Balance

• Competitive PTO and vacation time available

Employee Scholarship - MTI employees can refer immediate family for a $1,000 scholarship to attend MTI

*Must be employed 90 days and have started prior to October 1st to be eligible for paid time off*Benefits may change during open enrollment.

MTI Faculty & Staff

More than teachers — they’re mentors, guides, and champions of change.

Our instructors are at the heart of everything we do. They bring real-world experience, industry knowledge, and a genuine passion for helping others succeed.

They don’t just teach skills — they inspire confidence, push students to chase their goals, and guide them toward achieving more than they ever imagined.

At MTI, instructors don’t just prepare students for jobs. They prepare them for life.

The team behind every success story.

Our dedicated staff both behind-the-scenes and face-to-face with students to support every step of their journey.

From admissions and financial aid to student services and career placement, our teams ensure each student has the tools, resources, and encouragement they need to succeed.

Every role matters. Every department makes an impact. And together, we create an environment where students and employees can thrive.

Our Culture

At MTI, it’s not just about the skills learned. It’s about transforming lives. Unlocking potential. And creating futures full of possibilities for students who never thought any of it was possible.

Our thousands of graduates are proof that when passion meets opportunity, success follows. During their time at MTI, we help them move up, build confidence, and achieve real, lasting success. We’ve had many graduates come back to MTI as instructors and use their experience to help teach the next generation.

The MTI team is united by a shared purpose: helping our students start rewarding careers.

Together, we’re not just changing careers — we’re changing lives.

• Positive Attitude - Be a source of positive energy that lifts up the people around you.
• Respect - Treat others with compassion, integrity, and courtesy and do not rush to judgment.
• Initiative - Seize the opportunities in front of you to create a better, more enriching learning environment.
• Dedication - Fully commit and give your maximum time and energy.
• Excellence - Strive for high quality in every action to create work that shines.
• P.R.I.D.E.: To be satisfied and fulfilled by your effort and accomplishment.

Your success is our students’ success.

The success of our students is our WHY — it’s the reason we do what we do.

When you join MTI, you become part of a team that believes in people, invests in growth, and works every day to make a meaningful difference.

If you’re looking for more than just a job, if you want a career with purpose…we want to meet you.