Social Media Researcher

Nashville Public Radio; New York (NY); Remote; USD 60,000 - 90,000; Full time

Job summary

A leading creator economy platform seeks a Social Media Research Lead to enhance influencer strategy through deep research. The role involves curating content strategies within the fitness, wellness, and sports industries, providing insights and directing social media initiatives. Candidates should possess strong communication skills and a background in related fields to thrive in this remote position.

Qualifications

• Strong communication and analytical skills are crucial.
• Proficient in writing and research.
• Experience in content strategy is valued.

Responsibilities

• Own research initiatives around creators and social media.
• Aggregate research into presentations and scripts.
• Coordinate with designers to finish content.

Skills

Strong Communication

Analytical Skills

Writing

Research

Content Strategy

Education

Bachelor's degree in Journalism, Communications, English, or related field

Job description

** If you apply and we get in touch for the next steps, we will ask you to send work samples along with a brief introductory video.

Company Description

Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. The platform offers mobile SaaS tools and services that help creators monetize their iPhone training content and generate a meaningful income.

Role Description

This role is for a Social Media Research Lead at Playbook (or one of our portfolio companies). The role involves conducting deep research on our influencers (customers), their business, and their social media in order to organize and draft compelling social media content.

You will essentially become both an expert on our software platform, what is offered and how our influencers grow on social media to drive our social media strategy.

*Most specifically, you will be working with the team to:

• You will own our research initiatives, organizing the team around what we'll research, timelines, and delivery
• You will have a strong pulse on our creators, what they offer, how they market, etc.
• Research topics around social media, content creation, and marketing
• You will aggregate research into presentations and scripts for our social media, emails and beyond
• You will coordinate closely with our designers and team to finish content and distribute it to end users

Qualifications

• Strong Communication and Analytical Skills
• Proficient in Writing and Research
• Experience in Content Strategy
• Ability to work independently and remotely
• Knowledge of the fitness, wellness, or sports industry is a plus
• Bachelor's degree in Journalism, Communications, English, or related field