Social Media Producer - Real Time Content

Nature is Nonpartisan, Inc.; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

United By Nature is seeking a Social Media Producer - Real-Time Content to join the Marketing - Social Media Team. The role focuses on spotting trends, monitoring pop culture, and turning ideas into content quickly, with publishing within 24–48 hours.

You’ll craft lo-fi content for Reels, TikToks, Shorts, and memes, while ensuring content remains on-brand and timely. Collaboration with Movement, Policy, and Development teams will help align campaigns with environmental moments.

Qualifications

• Proven experience creating timely, trend-driven social media content (including short-form video).
• Deep understanding of internet culture and what makes content go viral.
• Strong editorial judgment and ability to identify emerging trends before they peak.

Responsibilities

• Monitor pop culture, memes, viral moments, and emerging internet trends.
• Identify opportunities early and forecast what audiences will discuss next.
• Independently ideate, pitch, produce, edit, and deliver timely content within 24–48 hours, often the same day.
• Produce engaging Reels, TikToks, Shorts, memes, and graphics using simple production techniques.
• Turn key moments into timely, shareable content that connects nature to mainstream conversations.
• Collaborate with Marketing team to move content through feedback and approvals quickly.
• Own deadlines and ensure content is completed accurately and on time.

Skills

Timely content creation

Cultural fluency

Trend spotting

Video editing

Lo-fi production

Communication

Tools

CapCut

Canva

Job description

Role

Social Media Producer - Real-Time Content

Department

Marketing - Social Media Team

About United By Nature

United By Nature is on a mission to make nature a unifying force for all Americans. We're building a movement that makes conservation relevant, accessible, and exciting for a new generation.

About the Role

We're looking for someone who is chronically online, culturally fluent, and exceptionally fast at turning ideas into content. Think of this role as a social-first newsroom. You'll be responsible for spotting emerging trends, monitoring pop culture and news, and creating timely, entertaining content that allows United By Nature to join relevant conversations while they're happening.

This is a fast-paced, execution-focused role where content is expected to go from idea to published post within 24-48 hours depending on the style or format. We're looking for a nimble, resourceful self-starter who can produce engaging, lo-fi content quickly without sacrificing creativity or quality.

Key Responsibilities

• Monitor Culture: Stay ahead of pop culture, breaking news, memes, viral moments, and emerging internet trends.
• Spot & Forecast Trends: Identify cultural opportunities early and anticipate what audiences will be talking about next.
• Create & Execute: Independently ideate, pitch, produce, edit, and deliver timely content within 24-48 hours, often the same day.
• Produce Lo-Fi Content: Create engaging Reels, TikToks, Shorts, memes, and graphics using simple, efficient production techniques.
• Connect Culture to Our Brand: Find creative, entertaining ways to make nature and conservation relevant to mainstream conversations.
• Bridge Mission & Culture: Partner with our Movement, Policy, and Development teams to stay current on environmental news and campaigns, then turn key moments into timely, shareable content.
• Collaborate & Communicate: Work closely with the Marketing team (social, communications, design) to move content through feedback and approvals quickly.
• Own Your Work: Take initiative, manage deadlines, follow through, and ensure content is completed accurately and on time.

Qualifications & Skills

• Proven experience creating timely, trend-driven social media content.
• Deep understanding of internet culture, pop culture, news, and what makes content go viral.
• Strong creative instincts, editorial judgment, and ability to identify emerging trends before they peak.
• Proficiency in CapCut or similar video editing software, and working knowledge of Canva or similar design tools.
• Ability to independently create engaging, lo-fi content using an iPhone and basic production tools.
• Strong attention to detail, communication, organization, and follow-through.
• A proactive, nimble self-starter who thrives under tight deadlines and requires minimal oversight.
• Adaptable, collaborative, and receptive to feedback.
• Background in conservation, environmental issues, or nature-related storytelling is a plus, but not required.

What We're Looking For

Someone who lives and breathes internet culture, can spot a trend in the morning and have content ready that afternoon, and knows how to make something entertaining without a big production budget.

You don't wait to be assigned ideas. You bring them to the table, know how to execute, and understand that timing is just as important as creativity.

We're especially interested in your creative instincts, speed, cultural awareness, and ability to turn simple ideas into highly engaging content.