Social Media Producer/Host

The Baltimore Sun; Baltimore (MD); On-site; USD 50,000 - 65,000; Full time

Job summary

The Baltimore Sun seeks a Social Media Producer/Host to create and deliver engaging video content across its social media channels. The ideal candidate will have a strong journalism background, robust video production skills, and the ability to connect with audiences, ensuring accurate and impactful storytelling. Responsibilities include conceptualizing and editing video content for platforms like Instagram and TikTok, while collaborating with the newsroom on trending stories and training fellow journalists.

Benefits

Diversity-focused newsroom

Opportunities for training and professional development

Qualifications

• Minimum of 2 years of experience in social media content creation and management.
• Proven on-camera experience with strong presentation skills.
• Strong understanding of social media platforms and analytics tools.

Responsibilities

• Develop, shoot, and edit high-quality video content for social media platforms.
• Host on-camera segments, including interviews and news updates.
• Monitor social media analytics to optimize content performance.

Skills

Video production

Social media management

Storytelling

Communication

Presentation

Content creation

Education

Bachelor’s degree in journalism, communications, or related field

Tools

Adobe Premiere Pro

Final Cut Pro

Sprout Social

Hootsuite

Canva

Adobe Photoshop

Job description

The Baltimore Sun is seeking a Social Media Producer/Host to create, manage, and deliver engaging video content across The Baltimore Sun’s social media platforms. The ideal candidate is comfortable in front of the camera, skilled in video production, and has a strong journalism background to uphold our commitment to accurate, impactful storytelling.

Essential Functions

• Conceptualize, develop, shoot, and edit high-quality video content for platforms including Instagram, TikTok, X, YouTube, and Facebook, tailored to The Baltimore Sun’s audience.
• Host on-camera segments, including interviews, news updates, and community-focused stories, with professionalism and authenticity. Represent The Sun on local television to highlight our journalism as needed.
• Collaborate with the newsroom to identify trending stories and create timely, relevant social media content that aligns with our journalistic standards.
• Monitor social media analytics to optimize content performance and report on engagement metrics.
• Stay current with social media trends, tools, and best practices to keep content fresh and competitive.
• Occasionally contribute written or multimedia journalism pieces to support digital and print coverage.
• Develop and lead training for other journalists to enhance The Sun’s multimedia content.

Education and Experience Requirements

• Bachelor’s degree in journalism, communications, or a related field.
• Minimum of 2 years of experience in social media content creation and management, preferably in a news or media environment.
• Proven on-camera experience, with strong presentation skills and the ability to connect with diverse audiences.
• Proficiency in shooting and editing video using tools such as Adobe Premiere Pro, Final Cut Pro, or similar software.
• Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Sprout Social, Hootsuite, or native platform insights).
• Background in journalism, with knowledge of AP style, ethical reporting standards, and fact-checking processes.
• Excellent communication and storytelling skills, with the ability to adapt tone and style for different platforms and audiences.
• Ability to work in a fast-paced newsroom environment, meet tight deadlines, and adapt to breaking news situations.
• Knowledge of Baltimore’s local culture, communities, and issues is a plus.

Preferred Skills

• Experience with live streaming and engaging audiences in real time.
• Familiarity with graphic design and video editing tools (e.g., Canva, Adobe Photoshop, Adobe Premiere) for creating visually appealing social media assets.
• Understanding of SEO and digital content strategies to maximize reach.

Salary Range: $50,000 to $65,000

Individual compensation may vary from the target range based on several factors including experience, internal pay equity, and other relevant business considerations.

Application Submission

Please include your résumé and cover letter. In your cover letter, please describe how you would approach the job and why your skills are a good match.

Please upload samples of your previous work such as short-form videos, hosted social media segments, interviews, or other on-camera content that demonstrate your ability to create, produce, and present engaging, accurate, and compelling stories for social media platforms. Samples can also be emailed to [e-mail].

The Baltimore Sun is committed to building a diverse newsroom that reflects the people it covers and the audience it serves. Candidates are encouraged to highlight new perspectives they can bring to our team.